Nov. 26, 2018 | 636 words

Cannabidiol, better known by it’s shorthand, “CBD” is one of the main naturally occurring chemicals found within Cannabis plants. Unlike it’s cannabinoid counterpart, THC, CBD does not have any psychoactive effects. Users can enjoy it’s anxiety reducing and pain alleviating effects without experiencing the “traditional high” associated with cannabis use.

Sleeping disorders are a global epidemic, with over one third of the adult population in America struggling with at least a mild form of insomnia. Although the root of the sleeping disorder should be treated, studies on CBD as a sleep aid are promising.

How to Get a Good Night’s Sleep With CBD

Along with reducing pain and anxiety, which also cause sleep disturbances, CBD has been shown to have a positive effect on the circadian rhythm. Our circadian rhythm is our 24-hour biological clock. This inner clock regulates our sleep and wake cycles throughout the day. It regulates our body temperature, wakefulness, and hormones. Light exposure, hormones, exercise, and certain medications all affect the circadian rhythm.

40-50% of participants in a study analyzing the effects of CBD, THC, as well as CBD and THC on sleep over four years reported improvements in the quality of their sleep. Well rest is key to treating chronic pain and establishing overall well-being, as lack of quality sleep leads to respiratory diseases, an increased risk for developing Type 2 Diabetes, as well as an increased risk for cardiovascular diseases.

How to Take CBD

CBD can be consumed in the form of extracts, capsules, oral strips, spray, as well as inhaled through a vapor form.

• CBD extracts are the most recognizable form of CBD oil supplements. They are convenient liquid tinctures with a dropper, making it easy to administrate a dosage. Fill the dropper and dispense the oil under your tongue or on food and beverages.
• CBD capsules are taken orally. For the best results, it is recommended to take the capsules consistently around the same time every day.
• CBD oral strips are water-soluble strips that dissolve on your tongue.
• CBD oral spray should be administered 15 minutes before bed. For the best results, spray twice under the tongue.
• CBD vape cartridges are available in multiple sizes ranging from 200 to 1000mg. Disposable vape pens are wonderfully convenient, with the cartridge built into the pen. Simply dispose of the device once your tank has run out of CBD oil. The amount of inhalations to experience the full benefits of CBD are difficult to pinpoint – and again, will vary from person to person. Experiment with how much you inhale until you figure out a regimen that works for you. It is advised to wait 15 minutes between each inhalation.

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Getting Ready for Bed with CBD

CBD affects everyone differently. Some individuals may feel the effects within 15 minutes while others may take up to an hour before they feel anything at all, depending on how you have taken CBD. For that reason, it is recommended to take your dosage about an hour prior to your desired bedtime.

After consuming or inhaling your CBD, simply lay back and relax. Unwind to your favorite song, a calming instrumental playlist, or your favorite casual-watching TV show. You’ll be out before you even have the chance to count sheep. Before you know it, you’ll have woken up the next day, fully restored after a full night’s sleep.

CBD is one of the main chemical compounds found in Cannabis plants. It is known for it’s lack of psychoactive effects. Hailed for it’s anti-seizure, anti-inflammatory, anti-tumor, anxiety reducing, and pain alleviating properties, studies have shown CBD as a promising sleep aid.

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Nov. 25, 2018 | 405 words

There are nearly 7 million drivers in the state of Georgia, with a total of 222 million licensed drivers in the United States. To obtain a driver’s license in the state of Georgia, you must be at least 15 years old and answer at least 75% of the test’s questions correctly. Although it may seem intimidating, much of the questions are simply common sense. Furthermore, there are plenty of study guides and practice tests available online to help ease your test anxiety and prepare.

What’s the point of a driver’s test, anyways?

A driver’s test is standardized and ensures all new driver’s understand the rules of the road in the state of Georgia. This decreases the risk of accidents over mistakes that could have been prevented if everyone behind the wheel knew the law. The driver’s test increases safety for both new and experienced drivers.

Preparing for the Georgia Driving Test

The Georgia Driving Test is comprised of 20 questions, 15 of which must be answered correctly in order to have a passing score. If you fail the test, you must wait at least one day before your next attempt and fulfill any additional fees associated with the retest. The questions will cover various laws, contain scenarios you may find yourself in while driving, as well as go over the meaning of different road signs. The Georgia Driving Test is nothing to fear – especially if you prepare.

• Read the Requirements and Georgia Driver’s Handbook
• Test your knowledge by taking a stab at free versions of the Georgia Driving Test online.
• Download the DMV Genie Practice Test App on your iOS device.
• Order a Study Package or a DMV Cheat Sheet.

Once you have logged at least 40 hours of driving with a guardian or passenger over the age of 21 and held your permit for at least 12 months, you are eligible to begin testing for the next level of your license.

After making sure you meet the requirements, the internet provides plenty of ways to prepare you for the Georgia Driving Test. Passing with a score of at least 75% will be a no brainer after reading the handbooks, study guides, and taking the various free practice tests that are all available online.

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Nov. 25, 2018 | 452 words

Bracing your trusty steed for fall and winter will vary depending on where you live and ride. If you’re a rider who resides down south, this may be the perfect time of year for you and your horse. You don’t have to worry about higher temperatures inducing a heat stroke or the increased risk of dehydration. Riders down south also don’t face the same challenges as their northern counterparts, such as icy and snowy conditions.

However, not all hope is lost for horse riders who live up north. Riding safely and as comfortably as possible as temperatures drop is a matter of making the proper preparations.

Fall & Winter Shodding for Horse Riders: All Four Hooves or Just the Front?

The first step to shodding is deciding whether you plan to cover all four hooves or just the front feet.

Fall & Winter Shodding for Horses: Just the Front

Choosing to shod just the front two hooves is the most common among horse riders. This allows your horses hind hooves to become strong and sturdy from direct contact with the ground, while the front hooves are protected, supported, and provided additional traction.

If you decide to shod just the front hooves, beware of debris that may get caught in the horseshoes. These debris could damage your horse’s hooves – or worse, cause them to slip. It’s also important to make sure the difference in traction between the front and hind legs isn’t too great, as this will also throw your horse off balance.

Fall & Winter Shodding for Horse Riders: All Four Hooves

Nothing like diving in on all fours, right? Shodding all hooves eliminates the potential for slipping due to major differences in traction. Shodding all four hooves protects your horse’s feet from harsh weather conditions. This also gives you the option to try various traction devices without worrying about an imbalances.

Watch out for kicks, as studded shoes could lead to severe injuries. For this reason, many barns don’t allow riders to shod all four of their horse’s hooves. Debris is also still a relevant concern.

In Conclusion

Preparing for the season will mean very different things, depending on where you live and ride. Northern horse riders are faced with freezing temperatures as well as snowy and icy conditions. Shodding, especially this time of year, is a must. Horseshoes provide traction, protection, and support. As a rider, you have the option to shod just the front hooves or all four of your horse’s feet. Your decision boils down to just how much support your horse will need to truck on through the weather conditions.

Follow the latest guides in equestrian care over on our blog. To learn more information about J&R Feeds, please contact us.

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Nov. 24, 2018 | 421 words

Clinical trials are essential in helping us better understand the effects of cannabis, more specifically cannabinoids, on the mind and body. They give us a platform to explore the effectiveness of cannabis as a medical treatment, the short and long term effects, as well as the best ways to consume or inhale cannabis.

Cannabis & Clinical Trials – The Process and Importance

Before diving into the process and importance of clinical trials related to cannabis, we must first understand what a clinical trial is.

A clinical trial is biomedical and behavioral research done on participants. A clinical trial may consist of just observing participants, or a series of experiments. They help us understand the safety and effectiveness of different treatments, especially in medicine. This research is often conducted by doctors, professors, students, and other qualified individuals. Starting a clinical research trial is a matter of funding, putting together the right team of people, and gathering willing participants.

Clinical trials researching cannabis have the same goal: they aim to further our understanding of the safety and effectiveness of cannabis as an outlet for medical treatment.

This research is also an essential part of the movement to legalize both medical and recreational cannabis use. Currently, cannabis is unjustly classified as a Schedule I drug by the DEA. While this classification has made it even more difficult to legalize cannabis, this classification hasn’t stopped states throughout the nation. Moving forward with more studies and learning more information about cannabinoids’ medical benefits may correct cannabis’ unwarranted position as a Schedule I drug and encourage other states to legalize it, as well.

Further research also helps us decide the safest and most effective way to consume or inhale cannabis. Studies have shown advantages to vaporizing cannabis opposed to smoking it. It is generally perceived that vaporizing cannabis is a safer form of inhaling it, as less carcinogens are released. These participants also favored the taste, smell, and the discrete nature of vaporizing cannabis.

Clinical research on cannabis give us insight on just how cannabinoids affect us on a biological level, the best way to consume or inhale cannabis, and how effective the plant really is as a medicine. Further research may also prompt the DEA to schedule cannabis appropriately, based on factual information opposed to fear mongering. This could also lead to more states legalizing both medical and recreational cannabis use.

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Nov. 24, 2018 | 617 words

Parking can be tough in the suburbs, especially in communities with narrow streets, twin homes, or townhouses. This can cause turmoil and unnecessary drama within the neighborhood. All of this conflict could be solved with a little communication.

Handling Frequent Parking Conflicts at Home

The solution to frequent parking conflicts within your neighborhood really boils down to a matter of communication.

Handling Frequent Parking Conflicts at Home: Preventing ‘Spot Theft’

‘Spot theft’ happens when someone has either temporarily or frequently taken the spot you regularly park your car. In most cases, spot theft is prevented by consistently parking in the same spot. It is the unspoken way of claiming your spot.

However, another neighbor may have guests visiting, or someone new might have moved in. These individuals may be unaware that they have taken ‘your spot’.

In the case of a visitor, simply ask your neighbor to have their guest move their car or ask them to avoid parking there in the future.

In the case of a new neighbor, don’t panic. Kindly introduce yourself, perhaps even bring over a housewarming gift. Explain that they have accidentally parked in your spot, and that you would appreciate if they parked somewhere else from now on.

If you are unsure of who has parked in your spot, just wait it out. Chances are, it’s only temporary. If this mysterious car continues to take your spot, it may not be a bad idea to leave a polite note under their windshield asking them to park somewhere else on the street.

Handling Frequent Parking Conflicts at Home: Selecting and Assigning Parking Spots

Assigning parking spots is arguably the most efficient way to prevent spot theft and other parking conflicts. Coming together as a neighborhood to decide upon these designations let’s everyone know who is parking where and what your schedules are. For example, if you are at work from 9am to 5pm, you can let your neighbors know your spot is open – but only until dinner time.

Whether you like it or not, some individuals may be more entitled to certain parking spots. Neighbors who are older, have limited mobility, or other physical conditions deserve spots that are closer to their house. This may mean you or other residents have to park further down the street than you’d prefer.

Handling Frequent Parking Conflicts at Home: Parking Lot Security

If you live in an apartment complex or an area with a designated parking lot, security may also inhibit parking conflict. Guards may direct guests into designated guest parking spots, preventing them from taking your spot. They will also keep an eye out for who parks where, and may even advise individuals to park elsewhere if they know that spot has been ‘claimed’ by someone else.

Handling Frequent Parking Conflicts at Home: Resolving Parking Spot Conflicts

At the end of the day, it’s important to retain a sense of community. After all, these are your neighbors. Whether you like them or not, you live near each other. You’re bound to encounter one another, so you might as well get along the best you can.

Communicating is the key to resolving parking spot conflicts. If a guest or neighbor has taken your spot, speak up. Don’t let frustrations brew and present themselves as passive aggression towards the individual, as they may be completely ignorant to where everyone regularly parks. This is especially true in the case of visitors and new neighbors.

Parking security may also resolve the issue, as guards will advise guests not to park in a resident’s spot.

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Both wide and narrow tires come with their pros and cons. Wider tires are often hailed as more stable yet less cost efficient. Narrow tires are better at handling snowy weather conditions, however they may not be better for all conditions.

Wider Vs Narrow Tires

At the end of the day, your decision between wide and narrow tires will be steered by factors such as the conditions you anticipate driving in most frequently, the weight of your car, and your budget.

Wider Tires: Bold, Brash, and May Cost You Some Cash

A wider tire will provide you more traction and stability on the road. It is worth noting that wider tires cause more friction, increasing fuel consumption.

Wider tires are not recommended for snowy weather, however they are more equipped to handle other conditions:

• Rainy Days & Wet Roads. The extra traction and increased stability are a must on rainy days or wet roads. This will reduce your chances of sliding out of control. Wider tires also have more “sipes”, which are cavities designed to catch and remove water from the surface.
• Dry Roads. On dry roads, you’ll able to feel the grip of the wider tires. This increased grip may also encourage the car to follow the camber or curve of the road, which some drivers may find unpleasant. You may also experience increased steering effort while driving at lower speeds.

Not only will the few extra stops to the gas station due to the fuel consumption of wider tires put a little dent in your wallet, wider tires are generally more expensive to purchase. The wider the tire, the larger the price tag. However, the enhanced stability will provide safer driving conditions in most cases – can you really put a price on safety?

Narrow Tires: What’s the Skinny?

Narrow tires are economical and better equipped to handle driving through the snow. However, it may not be the best idea to invest in narrow tires if you live in an area that gets a lot of rain, or if you regularly drive in wet conditions.

As for the economics, narrow tires are more fuel efficient. They cause less friction, consuming less gas, and saving you money on frequent trips to the pump. You will also save money the moment you purchase narrow tires, as they are generally much less expensive than their wider counterpart.

In Conclusion

A wider tire will provide stability and reduce the chance of slipping on wet roads while a narrow tire cuts costs and straight through snow. Ultimately, it is a matter of the conditions you will be driving in and your budget.

Another very important factor to take into consideration is the weight of your car. With both wide and narrow tires, the tires must be proportionate to your car. Too wide of a tire on a lighter car will result in wheel spins and chaos. On the flip side, too skinny of a tire on a heavy car will explode due to excess pressure per square inch.

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Nov. 21, 2018 | 605 words

At least one third of the population suffers from at least a mild form of insomnia. 35% of Americans don’t get enough sleep, with the average American only managing to catch a few winks for just under 7 hours. There are plenty of reasons why you may not be getting enough sleep – a family history of sleeping disorders, simply not having enough time to sleep, stress, poor diet, ingesting excessive amounts of caffeine, etc…

Although treating the source of the sleeping disorder is crucial, studies have earned CBD Hemp Oil it’s title as the ultimate sleep aid.

CBD Hemp Oil is the Ultimate Sleep Aid

What is CBD?

Before understanding why CBD is the ultimate sleep aid, it’s important to understand just what CBD is. Cannabidiol, most commonly known as CBD, is one of the main compounds found in marijuana plants. It is a cannabinoid known for it’s anti-psychotic and pain alleviating effects. A cannabinoid is simply a naturally occurring chemical compound within the cannabis plant.

The consumption of CBD is completely safe, and certainly nothing new. In fact, even Queen Victoria had been prescribed CBD to treat painful cramping during her menstrual cycle.

On top of serving as an anti-psychotic, CBD is also known for it’s lack-there-of psychoactive effects. Unlike it’s counterpart, THC, CBD will not get you “high” in the traditional sense. Instead, users will feel physically relaxed. CBD is an appetite stimulant that also has anti-inflammatory, anti-tumor, anti-seizure properties. It works by acting on our brain’s cannabinoid receptors in the endocannabinoid system.

What’s even better? Hemp-derived CBD oil is completely legal in all 50 states.

CBD as a Sleep Aid

Although research conducted at Palo Alto University yields that CBD and sleep studies are still in their infancy, the mixed results are still promising. CBD may combat REM sleep disorder behaviors as well as excessive daytime sleepiness through sleep regulation. It’s serotonin-modulating properties have shown positive effects for patients with sleep apnea. In a study done with rats, CBD was shown to increase the total amount time spent sleeping. Another study monitored the effects of CBD as a form of treatment for a young girl suffering with PTSD, which concluded with positive results in decreasing anxiety and improving the quality of her sleep.

CBD has physically relaxing properties. Furthermore, it reduces anxiety and alleviates pain. Both pain and anxiety are major causes of insomnia. Regardless of CBD’s effects on the sleep cycle, it’s anxiety reducing and pain relieving properties alone target the potential root of the victim’s sleeping disorder.

Some studies have found that small doses of CBD actually increase alertness, combating daytime sleepiness. This is a nod towards it’s sleep regulating properties, showing a positive effect on your overall circadian rhythm – not just the sleep cycle itself.

In Conclusion

Cannabidiol, better known by it’s shorthand “CBD”, is one of the main compounds found in marijuana plants. It is a cannabinoid with anti-psychotic and anti-inflammatory effects without any psychoactive effects that is legal in all 50 of the United States. Although the user won’t experience a more “traditional” “high”, it is physically relaxing with anxiety-reducing and pain-relieving properties.

Research pertaining to CBDs effects on the sleep still have a long way to go. However, the results so far are promising. CBD seems effective in treating a number of sleeping disorders as well as regulating both sleep and wake cycles.

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Nov. 20, 2018  | 550 words

More than half of Canadians surveyed reported camping on and off throughout their lifetime, with nearly 30% stating they’ve had a lifelong relationship with camping. Hiking and backpacking are among the most common outdoor activities in Canada. Whether you’re a seasoned camper or completely new to the sport, we’ve got the ultimate unconventional camping guide for all campers alike.

The Unconventional Guide to Camping

Preparing

• ALWAYS ALWAYS ALWAYS Pack Bug Spray.
• Prepare for all types of weather. Pack an extra blanket in case it gets cold. On the flip side, bring lighter clothes in case temperatures rise during the day. It would also be wise to bring a parka and take proper precautionary measures just in case a surprise shower rolls on in.
• Don’t forget your flashlight – and extra batteries!
• Trash bags. Bring trash bags not only for your waste, but for dirty clothes, equipment, etc…
• First aid-kit. Between brushing against tree branches and bug bites, you’ve got to at least pack band-aids.
• Pots, pans, and socks. Believe it or not, you can brew a pretty mean cup of coffee with some boiling water and a sock of ground up coffee beans.
• TOILETRIES!! Pack as much toilet paper as you think you might need – and then pack some more. Don’t forget any other toiletries you may need, such as deodorant or menstrual products.
• Store your food properly. Improper food storage or food disposal will attract bears to your campsite. Store any food or anything that may smell like food in specially designed bear-resistant containers.

Sleeping

Even if you’ve camped out more than you can count, sleeping outside can still prove to be difficult.

• Bring an eye cover. An eye cover will keep the sunrise from waking you up too early.
• Invest in a two person sleeping bag. If you’re a snuggly sleeper, a two person sleeping bag will fulfill your cuddle cravings, keeping camping cozy.
• Headphones or ear muffs are a must. Some campers enjoy falling asleep to the chirps and whistles. Others may find what goes bump in the night anxiety-inducing. A pair of headphones or ear muffs are a lifesaver if you are among the latter.

Entertainment

• Bring a good book. There’s nothing like losing yourself in a story in the calm and beauty of the wilderness.
• Bring a journal or a sketchbook. Camping is invigorating and inspiring. You are surrounded by brilliant green hues, fanciful nature, and wildlife. Let your creative side run free. Pick up a pencil, something to write in, and just let your hands do the rest. Whether you’re a casual doodler, a painter, a poet, or a thinker, now’s the time to embrace your talents.
• Bring binoculars. You never know what you might see if you just take a closer look.
• Fishing rods. If fishing is permitted on the campsite, bring a rod and some bait! You can always cook it up on the fire later.

Camping is one of the most popular outdoor activities among Canadians. With civilization far out of your reach, it’s important to prepare as much as possible. Flashlights, trash bags, and first aid kits are essential. Eye covers and ear muffs may also help you get a good night’s sleep.

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Nov. 20, 2018 | 745 words

As you start using social media to promote your brand, you may wonder whether you should rely on your personal profile or create a business page. Your personal profile is connected to plenty of friends and colleagues that you’ve met over the years. A business page, on the other hand, you would have to build from the ground all the way up.

Facebook is the most popular social networking platform with an average of nearly 2.3 billion active users monthly. It is brimming with marketing opportunities. Using the platform efficiently is a crucial part of increasing traffic.

Marketing: Personal v.s. Business Profiles

A personal profile on Facebook serves as a way to quickly and conveniently keep up with friends, families, and acquaintances. It is tailored to you, representing your likes, dislikes, opinions, and your images.

A business profile page is your platform to flesh out information about your brand and connect with your followers. Your business profile should contain information about your company, your logo, relevant photos, and posts pertaining to your company.

Personal Profiles

More likely than not, your personal profile is a pre-established page with a substantial audience. Furthermore, your audience consists of friends, families, and colleagues – viewers you know would support your business. However, a personal profile does not come with any of the essential marketing tools available to business profiles, such as Facebook Insights, Promoted Posts, or Contests. If you are serious about promoting your business, a Facebook page is a must for some of the following reasons:

• Your personal profile may be shut down. On Facebook, it is against the terms of service to use a “fake name”. If you set up a profile in your company’s image, it may be closed due to a “fake name”.
• It is not as professional. While it may feel more personable to friend audiences or promote directly to your friends from your own profile page, it certainly does not look professional.
• Limited Audiences. With a personal profile, you are confined to a 5,000 friend limit.

Business Pages

Unlike a personal profile, a business page comes equipped with all the tools you need to expand your market reach.

• Facebook Insights. A business page gives you access to rows upon rows of valuable data to help you understand who your audiences are. These include demographics, activity, location and language, as well as how active your followers are on Facebook.
• Facebook Tabs encourages you to delve into deeper detail about your business through apps.
• Facebook Contests. Contests are an incredibly effective way to raise awareness and spark interest in your brand.
• Facebook Offers. With Facebook offers, you can advertise promotions directly to your Facebook audiences with the click of a button.
• Promoted Posts. For a fee, you can boost content to a demographic of your choice, drawing in new audiences.
• Scheduled Posts. You may schedule posts, allowing your stream of content to stay consistent on a sort of “auto pilot” mode.
• Directly engage with your audiences. With your business page, you can keep your audiences feeling in the loop with valuable updates pertaining to the company. Commenting and encouraging reviews is another wonderful hands-on approach. On top of increasing your visibility, you can still take advantage of meaningful connections you’ve fostered through your personal profile by inviting your friends to follow and like your Facebook Page.

Whether you decide to run your page under a new alias or not is entirely up to you! Facebook gives pages some flexibility. As long as you have less than 500 followers, your name can easily be changed later on.

As you begin marketing your business on Facebook, you may find yourself caught between establishing a personal profile or a business page. Unlike personal profiles, business pages come with essential marketing tools for gaining insight and directly engaging with your audiences. Tools such as Facebook Insights, Tabs, Contests, Offers, and Promoted Posts will expand your market reach and spark interest in your brand. Choosing to run a personal profile for your brand, opposed to a business page, is highly inefficient.

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Nov. 20, 2018 | 625 words

Health Information Exchanges (HIE) increase the accessibility of patient information to other hospitals and doctors. Despite the smartphones we carry in our pockets and pair with high-tech smart watches, most Americans’ medical documents are still only stored as paper copies. This is incredibly inconvenient. Upon visiting a new office or hospital, doctors have to request that the patient’s medical documents are faxed over. What happens if the patient is found in an emergency situation and doctors aren’t able to obtain their records in a timely fashion. Worse, what if doctors are unable to obtain their medical documents at all?

In the event that a doctor is unable to obtain the patient’s medical records, they are at risk of missing pertinent information, such as drug allergies, medical history, etc… that could completely change the course of treatment. If the patient is unconscious and unaccompanied, the risk is even greater.

How Health Information Exchanges Are the Hidden Heroes of Hurricane Season

A hurricane is defined as an intense tropical weather system sustaining winds of at least 74 mph. The intensity of a hurricane is measured using the Saffir-Simpson Hurricane Wind Scale, which helps predict the potential damage caused based on the speed of the hurricane’s winds. There are five categories of hurricanes, with anything above a category three being considered a “major” hurricane. They are named by the Meteorological Organization’s Hurricane Committee, which recycles the same list of names every six years. Hurricanes that are responsible for significant catastrophes, a large death toll, and overall had a huge impact have their names retired from the list. Some of these retired names include, Ivan, Katrina, Harvey, and Sandy.

Hurricane season certainly isn’t merciful. One of the most recent notable hurricanes, Maria, made landfall on the island of Dominica as a category five hurricane and Puerto Rico as a category four. Maria caused $90 billion dollars in damages and is directly responsible for 64 deaths, however other investigative reports propose that the storm had a death toll reaching well over one-thousand.

Hurricanes are notorious for taking the lives of many every year, as well as causing billions of dollars in damage, and injuring hundreds upon thousands of innocent individuals. Hospitals are swamped with patients, with and without proper identification and records. Medical records relying so heavily upon a system as outdated as paper documents, when we have more than enough technology to digitize this information, is outright nonsensical. While privacy and the digital safety are very real concerns with the implementation of Health Information Exchanges, they are the hidden heroes of the hurricane season.

Health Information Exchanges (HIE) digitize patients’ crucial medical documents and allow the information to be universally accessible across hospitals. Increasing the accessibility of these medical documents saves lives. Doctors are able to find out their patients’ medical history, drug information, and more, faster and easier. HIE replace the traditional faxing of medical records, that may take another office a day or two to get to a hospital that needs the information immediately. During hurricane season, patients may come in unconscious and unaccompanied. In that event, there is no way for a doctor to find out their history or allergies. Even if the patient comes in conscious, there’s no way to know for sure if they’re being 100% truthful or accidentally leaving information out.

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Nov. 20, 2018 | 388

Welcome to the world of the new 5G phones, expected to greet the masses in the United States by 2023. 5G phones, also known as fifth generation cell phones, aim to raise the quality of service as well as expand the range of service by 2023. 5G technology will improve data and communication speeds for both the average consumer and automated services. The new and exciting 5G technology will also increase accessibility with affordable prices and an expanded service range.

Welcome to the World of the New 5G Phones

The 3rd Generation Partnership project that organized the third generation (3G) roll-out in 1998 is developing the industry standards for the fifth generation, which are outlined in a document known as Release 15, or REL-15. These standards will allow vendors and companies to conduct complex tests with more advanced equipment.

These changes will also bring about far faster data and communication services. Users can expect reduced lag time for cloud data as well as video streaming, such as Netflix. However, these improved speeds aren’t solely for the benefit of consumers. Software services, such as automated text messages, are another driving force behind these upgraded rates.

5G will have three various service classes, tailored to specific business and consumer needs.

1. Enhanced Mobile Broadband (eMBB) will provide service speeds of close to 1GBps in densely populated areas, such as cities and metropolitan areas.
2. Massive Machine Type Communications (mMTC) will encourage the Internet of Things (IoT) and machine-to-machine (M2M) applications, without clogging up servers for the everyday consumer.
3. Ultra Reliable and Low Latency Communications (URLLC) edge-to-edge computing and critical computing where bandwidth is not as much of a concern. This is crucial in vehicles on the road, where delayed reaction times could lead to severe injuries or death in an accident.

The new and exciting world of 5G phones will improve speeds, expand the range of these services, and implement three specific service classes tailored for the needs of different users and areas. The future is just around the corner, with a third of the United States predicted to have fifth generation cellular technology in their purses and pockets by 2023.

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Nov. 20, 2018 | 424 words

Your partner is more than just a vendor. They are a business associate you can rely on to bounce ideas off of and make tough decisions. After all, two heads are better than one. Having a partner you can depend on really makes all the difference.

A Partner is More Than Just a Product Vendor

A partner can really boost your productivity, but you have to find a partner with the right qualities first.

Finding a Partner

• Experience is everything. An experienced partner can bring crucial insight to the table. Their prior experience in the industry is exactly the outside perspective you need when brainstorming or fleshing out ideas.
• Staying goal-oriented is a must. Many businesses lack the drive to flourish. Setting clear and concise goals keeps you on track and encourages you to stay focused. Realistic business goals are also rewarding and incredibly motivating.
• Organization and communication are key. Organization and communication become even more vital in joint business ventures. With multiple minds working away at a project, it’s very easy to become overwhelmed by ideas. Keeping proper documentation, keeping lists, adhering to schedules, and regular communication will keep both you and your partner on target.
• Service with a smile. Research has proven that a positive attitude contributes to positive outcomes in the realm of business. Picking a partner who keeps their head above water, even as it’s rising, can keep you calm and centered.
• Pick a Proactive Partner. Time and time again, businesses find themselves victim to outdated technology. Their biggest downfall? Not being proactive enough. You and your partner should be bold, brave, and unafraid to get your hands dirty keeping up with the latest tech. However, it never hurt to exercise a little caution. Before committing to any major changes, do your research. Efficiency and effectiveness should always trump the curb appeal of new software and equipment.

A partner you can rely on really makes a world of difference. Your partner is far more than just a product vendor, they’re another mind to bounce ideas off of and get insight from. Two heads are better than one, especially with a partner who is experienced, organized, positive, and proactive.

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Nov. 19, 2018 | 897 words

Search Engine Optimization, SEO, is the process of increasing the amount of traffic your website receives through search engine results. It is free, natural, and organic. Integrating keywords relevant to your website and it’s audiences is an example of an SEO tactic. Implementing SEO strategies are a simple and effortless way to raise your ranking with Google’s search engine. The higher your ranking, the closer to the front pages of these Google Searches your website will appear. This increased visibility boosts traffic, increasing your presence online.

93% of experiences over the internet begin with a search. Google, with it’s last quarter bringing in 33.6 billion dollars in revenue, is the leading search engine provider by a landslide, handling 63.2% of search queries in the United States. Google is also the lead in terms of the mobile search market, handling nearly 90% of all search queries. Additionally, Google Search is one of the most popular mobile apps across smartphones.

Beginner’s Guide to Search Engine Optimization (SEO)

Search Engine Optimization doesn’t mean completely changing your content or ripping apart your website. SEO should be integrated with your preexisting pages and posts.

• Utilize relevant keywords. Be sure to sprinkle keywords relevant to your industry and audiences. Including words your viewers would use in a Google Search raises your ranking on Google, bringing your website towards the first pages of these searches.
• Quality & Consistency. Your audiences should want to share your content. Consistency is another very important factor. Regularly posting quality content will retain traffic and increase your spreadability.
• Make it easy to share your content. Having other websites link back to your page is another part of SEO and search-ranking. The more pages your link appears on, the more relevant your website is considered by Google. This includes links on social media profiles. Including a share button on posts makes it easy for others to pass the link on from friend to friend on their social networking profiles. A share button also makes it easier for other bloggers to grab your link and pass it on through their posts.
• Social Media Marketing. On top of encouraging your viewers to share your content on their Facebook and Twitter pages alike, it never hurts to do a bit of social media marketing of your own. By sharing your content on other platforms, you are increasing how many places your website is linked. Every time you are retweeted, quoted, or reposted, your link is then spread to another page on the internet. You are also raising brand awareness by directly connecting and engaging with your audiences.
• Website speed. The speed of your website is another factor of SEO and how you rank in terms of search engine results. The speed of your website also affects traffic. If your website is laggy and crashing, it will definitely be a turn off. Don’t drive away your audiences with a slow website. This goes for the mobile version of your website, as well. You can verify the speed of your page with tools such as Google Page Insights. Page Insights provides data for both mobile and desktop browsers and search engines.
• Internal linking. Internal linking is the practice of including links relevant to your content within your posts. Linking to other websites gives audiences further reading. It also increases your credibility with your audiences as well as search bots. Search bots crawl the web collecting data. Internal links tells bots that people searching for content you’ve linked to present your page as a result. It also increases how trustworthy search bots view your website as.
• Meta Descriptions & Titles. A meta description is the bit of text that appears under the title of your website on the search engine’s results page. Creating a short and sweet, meaningful, eye-catching meta description will draw in clicks and traffic.
• Image tags. Under the image’s alternative text, clearly and accurately describing the image to the best of your ability will increase the likelihood that it’ll appear towards the top of an Image Search.
• Consult a digital marketing expert. Speaking with a digital marketing expert, [11 words have been omitted to protect the privacy of the company this content was written for], will leave you with invaluable industry insights. A digital marketing expert knows first hand what does and doesn’t work, as well as what tools and services may work best for your brand.

Types of SEO

SEO isn’t exclusive to general search results. In fact, there are SEO that target various types of searches, such as:

• Image Search SEO
• Video Search SEO
• Academic Search SEO
• News Search SEO
• Paid Search Results
• Industry Specific Vertical-Search Engine SEO

There are even location-specific SEO strategies, such as local search engine optimization, which revolves around increasing your ranking among local audiences.

Search Engine Optimization, also known as SEO, increases the amount of traffic driven to your website through organic search results. Various SEO strategies include integrating relevant keywords and links into the content of your posts, writing meaningful meta descriptions, and properly tagging your images. SEO isn’t limited to general searches, with some tactics targeting image searches, video searches, and academic searches.

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Nov. 19, 2018 | 701 words

The internet has given voice to every Joe-schmoe and Jane Doe on various platforms such as social networks, review websites, and their very own blogs or web pages. A recent study found that more than half of participants reported poor customer service driving them away from a brand all together. There are nearly three-billion social media users worldwide. Living in such a connected world, reviews can make or break the reputation of your business. Another study found that Americans are more likely to share a negative experience they had, opposed to sharing more positive experiences. What’s even scarier? 64% of customersfind relevant customer experience more important than the actual price of the product or service.

The Unspoken Importance of Excellent Customer Service

Customer service is a vital part of ensuring customer satisfaction. After all, isn’t the customer always right? Quality customer service takes patience and a great amount of understanding.

Why Quality Customer Service is so Important

• More than half of Americans report disassociating themselves with a business after a poor customer service experience.
• Americans are also more likely to share their negative experiences with customer service.
• Quality customer service raises customer retention rates. Raising customer retention rates as little as 5% can result in profits increasing anywhere from 25 to 95 percent.
• Millennials are willing to spend up to 21% more for reputable customer service.
• Even just a moderate increase in the quality of customer service can raise revenue by an average of one-billion dollars annually.  
• Poor customer service costs businesses in the United States an average of 62-billion dollars annually. 
• Studies have found that 64% of customers value reviews and other customer’s experiences over the price.
• Feeling unappreciated is the #1 reason customers switch brands or services.

Keeping your composure under the stress of a less-than-nice client can prove quite difficult, but it’s certainly not impossible.

Tips for Quality Customer Service

• Stay patient. Take your time and truly try to put yourself in the shoes of your customer with whatever issue they’re calling in reference to. Remember, the outcome of this experience could leave this company with the battle wounds of a poor review, driving away other potential customers. No matter how tense the conversation becomes, remain calm. Take a step back and take a deep breath, if you need to. If the situation becomes too heated, instruct representatives to redirect the call to their supervisor.
• Practice good listening skills. Let the customer finish speaking or texting everything before responding. Don’t ever cut them off. Be sure to ask questions about any information you may be unsure about.
• Respond in a timely fashion. At the same time, be sure to respond in a timely fashion. Delayed response times leave customers feeling neglected and frustrated, especially considering that 75% of consumers already believe it takes too long to reach a live agent. It is also the main reason why people generally tend not to favor customer service over the telephone.
• Communicate clearly. Avoid words that could be muddled over the phone, or words that aren’t as commonly understood.
• Do your research. If you’re unsure of how to resolve the issue, redirect the customer to a department that is equipped to deal with the issue or have them transferred them to a supervisor. Misinforming the customer will leave them angry and confused.
• Follow up after the resolution. Don’t close the case immediately after it’s been resolved. Always ask the customer if they need assistance with anything else and email them any follow-up information relevant to their inquiry.

Reviews can really make or break a brand’s reputation in the digital age. With social media giving everyone a fair voice and more than half of consumers relying on the experience of others, quality customer service is essential. At times, it’s certainly easier said than done. Customer service takes patience, empathy, and good communication skills.

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Nov. 13, 2018 | 304 words

If your Mac happens to encounter an issue, the solution might be quicker and easier than you think. Here are three simple repair methods you should try before calling Apple Care that will save you time, money, and energy.

COMPUTER SUPPORT: 3 QUICK FIXES FOR MANY MAC ISSUES

Method 1: Reset the NVRAM

The NVRAM stores settings related to the clock, display resolution, output volume, start-up disk selection, and more. “Zapping” the NVRAM is often all it takes to restore the desktop or laptop’s settings, if they happen to go awry.

How to Reset the NVRAM

1. Completely shut down your computer.
2. Upon powering up, hold down the keys option, command, P, and R until your machine appears to restart.

Afterwards, your computer should start-up as it normally would.

Method 2: Verify Your Disk

Verifying your disk with Disk Utility will inform you of any errors relating to the disk verified.

How to Verify Your Disk

1. Launch Disk Utility. 
2. Select the disk you would like to verify from the left side-bar.
3. Click and run First Aid.

If Disk Utility detects an error, the following method will repair it.

Method 3: Repair Your Disk

This targets issues related to the disk; app or file crashes, corrupt files, start-up errors, etc…

How to Repair Your Disk

1. Boot your machine in recovery mode by holding down Command-R until the Apple Logo appears.
2. Open Disk Utility from the macOS utilities box.
3. Select the disk that you’re going to repair from the left side-bar.
4. Click and run First Aid.

If your disk is irreparable, you can back up your data and reinstall macOS.

Spare yourself the effort, energy, and frustration of an unnecessary service call with these three simple repair methods. For even more great tech tips, check out our blog.

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Nov. 13, 2018 | 490 words

Brr. Winter isn’t just harsh on you, frigid weather gives your home the cold shoulder, too. It is estimated that winter storms were responsible for over 2 billion dollars worth of damage last year, with only just over 1 billion dollars worth of those damages being covered by insurance. Over half of all homeowner’s insurance claims are due to wind, hail, or other weather-related conditions. In addition to external damages, below freezing temperatures can cause a whole slew of costly issues, including frozen pipes.

Prepping Your Home for Winter

Don’t let winter time give your new home the cold shoulder. Taking precautionary measures can save you thousands of dollars in home repairs this season.

• Insulate your pipes. Insulating your pipes will keep them from freezing, saving you money and energy. Pre-cut pipe insulation is available at your local hardware store.
• Shut off any hoses and external water spigots.
• Insulate your doors and windows. Switching to storm proof doors and windows will keep out drafts, cutting costs on your heating and energy bills. Storm proof doors and windows will also protect your home from cruel weather conditions, such as hail. Alternatively, you can seal in air flow with caulk, weather strips, or plastic wrap.
• Put away and store any window AC units. An air condition unit in the window practically sucks heat out of your home.
• Replace your furnace filters. A dirty furnace filter reduces airflow, prompting you to spend more energy to keep your house warm. Change your furnace filters regularly, at least once a month, or consider switching to a permanent filter.
• Have your roof and gutters inspected. Going into the season with a bad roof is practically setting yourself up for issues. Have your roof, as well as your gutters, inspected to insure nothing will leak.
• Invest in a generator. It’s always a good idea to have a power generator, in case a nasty winter storm knocks out power in your area.
• Prepare your yard. Clear out any dead branches or troublesome trees that could potentially devastate your home.
• Stock up on emergency supplies. It’s a good idea to keep emergency kits, such as tool kits and first aid kits, in the house. It is also wise to stock up on flashlights, batteries, and canned food.
• Update your insurance. It’s always better to be safe than sorry.

Although it’s the most wonderful time of the year for many, with the season bearing festivities for all, the cold weather can be cruel. Winter is costly. 51% of homeowner’s insurance claims are weather-related. Insulating your pipes, replacing furnace filters, and stocking up on emergency supplies can save you time, money, and energy.

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Nov. 12, 2018 | 603 words

The holiday season is the busiest time of the year for us shippers, brokers, and forwarders. In recent years, the USPS has expected to ship at least 750 million packages during the holidays. Despite the inevitable, shippers in the industry never seem to prepared enough. Time and time again, we’re fretting over excess loads, a skeleton crew, limited business hours, and shipping delays. Get over the fret and stay ahead of the game by preparing for the holiday season now.

Fretting Over Holiday Freight

Some issues, such as poor weather conditions, are unavoidable. However, there are other mistakes your freight company can avoid, such as keeping up with shipping forecasts, that will keep you ahead of the game.

Common Issues to Prepare For

• Poor Weather Conditions. In some parts of the country, the roads will be closed due to sleet, ice, and snow. Stay up to date on national weather conditions and schedule shipments around weather forecasts. If an unexpected nor’easter rolls in, don’t panic. Warn your customers as soon as possible of potential shipping delays.
• Skeleton Crew. Year after year, freight companies find themselves struggling to make deliveries on time with a skeleton crew. This is not the time of year to be understaffed. Communicate with your employees in advanced about potential time off and shift changes. It is also worth considering hiring additional team members, even if the positions are temporary.
• Limited Storage Space. With more packages being shipped than usual, you may find yourself out of storage capacity. It is definitely worth at least considering renting extra storage space.
• Lost, Stolen, and Damaged Packages. Unfortunately, packages getting lost or damaged in transit is unavoidable, especially with higher shipping volumes. Be prepared to insure packages. The better your customer service is, the less negative reviews you’ll see. Of course, exercising extra caution and avoiding damages all together is the best route of action.
• Shipping Delays. Whether the weather or a skeleton crew is to blame, you may encounter shipping delays. Try to account for potential interruptions by shipping packages as soon as possible.

How to Stay Ahead of the Industry During the Holidays

Even when faced with unavoidable shipping delays, it all comes down to how you cope with the issue. Customer service, communication, and staying informed are key during this time of year.

• Keep up with national weather forecasts. 
• Study historical holiday shipping trends. 
• Stay up to date with the latest shipping forecasts.
• Insure your shipments. 
• Clearly state your return policies. 
• Set holiday shipping cut-off dates. 
• Offer tracking on shipments. 
• Automate gift messages.
• Communicate with your employees about schedule changes ahead of time.
• Warn your customers of potential shipping delays ahead of time.
• Hire additional team members.
• Rent extra storage space. 

This is without a doubt the busiest time of year for us shippers, brokers, and forwarders alike. Although some roadblocks are unavoidable, such as sleet or snow, taking extra precautions will keep shipping smooth throughout the holiday season. Keeping up with weather forecasts, freight predictions, setting cut-off dates, and hiring additional crew members will keep you ahead of frightening holiday freight issues. Not only will your customers be thrilled with your exceptional service, you’ll save yourself time, money. Going into the season unprepared will only apply additional unnecessary pressure to you and your employees.

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Nov. 12, 2018 | 644 words

Music festivals are a rush. You are surrounded by hundreds, if not thousands, of hooting and hollering individuals. A flood of dopamine takes over, hypnotizing the crowd into dancing and chirping along to the same song in harmony. We’ve all experienced the effects of music. Songs can leave your arms decorated in goose bumps, your heart skipping beats. Research backs the link between music and emotions, with music festival attendees reported feeling inspired. Music festivals also represent a group mentality and “community pride”, promoting healthy socialization.

7 Ways Music Festivals Alter Your Brain

How Music Affects Your Brain

Music itself has the ability to reduce stress, depression, and pain. It alters your perception of time, increases your communication skills, raises your IQ, and induces nostalgia. Music also has additional medical benefits, such as helping patients with Parkinson’s Disease, reducing seizures, boosting immune health, and assisting in brain damage recovery.

It impacts multiple areas of the brain, such as the:

• Frontal Lobe
• Temporal Lobe
• Broca’s Area
• Wernicke’s Area
• Occipital Lobe
• Cerebellum
• Nucleus Accumbens
• Amygdala
• Hippocampus
• Hypothalamus
• Corpus Callosum
• Putamen

These areas of the brain are responsible for decision-making, processing sound, language, processing sight, memory, pleasure, emotions, and coordination.

Now imagine that amplified. Music festivals are a full body experience. You’re dancing, shouting, sweating, and watching the music performed live. Studies support the mental health benefits of attending a music festival. These events promote a sense of belonging that lingers beyond the festival itself.

7 Ways Music Festivals Alter Your Brain

1. Memory. Music festivals create new memories as well as bring old ones to the surface.
2. Emotions. Watching your favorite song performed live is an emotional experience for most. Attendees often find themselves floored by nostalgia and sentiment. The music, as well as the environment, trigger a release of dopamine, the “happy hormone”. The dopamine released in the Nucleus Accumbens is similar to the insane amount of dopamine released through cocaine use.
3. Pain. The thrilling environment of a music festival or concert trigger the release of endorphins, a neurotransmitter responsible for blocking pain.
4. Communication. Music affects Broca’s Area, the part of the brain responsible for communication. This suggests that actively listening to music increases your communications skills.
5. Brain waves. Researchers have discovered live music’s ability to synchronize our brain waves. This causes us to “feel” the beat, a phenomenon known as the “delta band”.
6. Physiological. Witnessing live music has a physiological impact, with some songs encouraging movement and laughter while others elicit shivers and goose bumps. Performances also impact your blood pressure and heart rate. The dopamine that is released in the Putamen increases our response to rhythm. Not only does this encourage us to dance along, it has also helped patients with Parkinson’s Disease regain motor functions.
7. Well-being. Music festivals promote overall positive well-being. These events connect us to the artists behind our favorite songs and like-minded members of the crowd. They encourage us to dance and freely express ourselves. The effects live performances have on our overall well-being are so profound, there are entire music festivals dedicated to brain science.

Music reduces pain, stress, seizures, and depression. It is a powerful medium with additional medical benefits, such as assisting patients with Parkinson’s Disease, boosting immune health, and having a hand in brain damage recovery. Music affects areas of the brain associated with pleasure, emotions, memories, and language. Attending a music festival amplifies these effects. These events are full body experiences with both psychological and physiological impacts. The positive effects of listening to live music are so profound, there are entire festivals dedicated to brain science.

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Nov. 9, 2018 | 445 words

The restaurant industry is a 766 billion dollar market in the United States alone, with the industry leader, McDonalds, raking in nearly 40 billion dollars in sales. There are over 1 million restaurants in America. These locations are accountable for 10% of the U.S. workforce. However, trends suggest that casual dining is a dying art, with major chains such as Applebees closing their doors at another 80 locations, on top of closing 100 other locations just last year. As it seems to be the case with almost everything today, industry experts believe millennials are to blame.

Casual Dining is NOT Dying in the Millennial Age

DineEquity owns both Applebees and iHOP. Between both chains, DineEquity generated nearly 605 million dollars in revenue in a single year.

“I’d like to put to rest false news about the death of casual family dining and the abandonment by millennials of the categories” CEO Steve Joyce said during a earnings call earlier this year, “Our businesses are growing and approximately half of our guests are under the age of 34.” Darren Rebelez, president of iHOP went on to comment that advertisements were a vital part of driving traffic to DineEquity’s restaurants.

Social Media is without a doubt the life support of casual dining. 85% of consumers in the United States are active on social networking platforms. 58% of these consumers report following brands on social media, with millennials making up 95% of this demographic. Denny’s is known for taking advantage of this. Their Instagram feed consists of routine “meme” posts, that prove to be a hit time and time again. This form of advertising is not only memorable, it raises brand awareness and sparks interest in the chain. Someone who may have never had any intention of dining at a Denny’s restaurant could stop in solely because the restaurant posted something that made them laugh. Other major restaurant chains, such as Wendy’s, have also capitalized on this trend by interacting with their followers on platforms such as Twitter.

The restaurant industry is a 766 billion dollar market in the United States, with California accounting for over 82-billion dollars of the revenue. CEOs and industry leaders Nationwide are increasingly aware of the increasing amount of competition in the industry. It truly is eat or be eaten, with restaurant chains such as Applebees being forced to close their doors at almost 200 of their locations in the United States. Industry experts are quick to blame millennials, however the CEO of DineEquity begs to disagree.

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Nov. 8, 2018 | 614 words

Before they are able to drive, minors are given access to an ocean of explicit content. Nearly half of all children ages 10-12 in the United States have their own smartphone. Being able to quickly and easily get a hold of their child is the leading reason so many parents have entrusted their kids with access to such powerful technology. However, putting internet capable devices into young hands leaves children susceptible to cyberbullying and sexually harassment.

Approximately 43% of children have experienced some form of bullying over the internet, with a quarter of them reporting that it had happened more than once. The social media platforms your child could access from the device you’ve given them is also responsible for fostering poor body image. Privacy is another major concern, with a disturbing 75% of children reporting that they feel comfortable sharing personal information over the internet.

Fortunately, Virgin Mobile provides all the parental control tools you need to keep your child safe for free. The company itself was established in 2001 as a joint business venture between Sprint and Virgin Media. Currently, Virgin Mobile provides cellular service plans to 3.1 million customers. Their mobile services are available in a number of countries, such as the United States, the United Kingdom, Ireland, and India, to name a few.

How to Enable Parental Controls with Virgin Mobile

Parents have the ability to enable Virgin Mobile’s parental controls from the browser of any internet capable device in just a few moments. All you need is a Virgin Mobile account to get started.

1. Sign in or create your Virgin Mobile account. With a Virgin Mobile account, you can set parental controls, as well as view your bill and cellular usage.
2. Select “Plan and Device” then “Manage Devices”.
3. Enable the parental control settings.

Although Virgin Mobile does not currently provide a service to completely inhibit the use of a minor’s device, their parental controls give customers the ability to disable:

• SMS services
• Web Browsing
• International phone calls.

Furthermore, Virgin Mobile offers parents the option to enable content filtering, which restricts your child’s access to specific websites as well as inappropriate content from their cellular device.

However, it is worth noting that any content restrictions are only applicable while your child is using their cellular data. As long as they are connected to a wireless network, they will have unrestricted internet access. Any additional parental controls would have to be enabled through the device, app, or browser itself.

Unfortunately in today’s society, smartphones are a necessary evil. As a parent, you are responsible for your child’s well being and safety. Putting such powerful technology in the palm of their hands leaves them susceptible to all forms of explicit content and online harassment, such as cyberbullying. Virgin Mobile, which provides service to over 3 million customers, has the parental controls to keep your young one safe. Although there currently is not any way to completely disable your child’s device through Virgin Mobile, parents have the ability to block SMS services, international calls, as well as restrict content access while the device is connected to the internet via cellular data. These tools are available without any additional service fees.

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Nov. 8, 2018 | 383 words

If you’ve been slammed with a sudden craving for crystal themed soft beverages or taco flavored tortilla chips, you’re not alone. Jason Dorsey, a generational expert, says millennials find “relics” of the recent past riveting. Vinyl record sales, for example, continue to skyrocket with 13.1 million sold last year in the United States alone.

What’s Old is New: Marketing to the Nostalgia Obsessed Millennials

Vinyls aren’t the only archaic curios flying off the shelves. Mix tapes, as well as cassette tapes, have seen a 74 percent increase in sales. What’s behind this generation’s sudden interest in vintage keepsakes?

While there are a number of theories available, most agree this generation’s interest in the past has to do with longing for a connection it. Others researchers propose parental influence and a desire to feel closer to those who raised them also plays a huge role in the uprise of scoping out thrift stores for something their moms and dads would’ve worn in high school.

The resurgence of cassettes and other outdated hardware may also stem from a craving for something a bit more… tangible than a poke on Facebook. With the average millennial spending roughly 5 hours a day consuming some form media, it’s not much of a surprise this generation longs for a time before likes and reposts. While experts believe this trend won’t have young adults trading in their smartphones in favor of ones that flip open, it has been seen to serve as a supplement to today’s technology.

However, it’s safe to say this trend’s impact goes far beyond supplementing the luxuries of modern day technology. Many artists, such as Paramore with their latest album After Laughter, are heavily inspired by the 80’s and 90’s iconic pop-synth sounds as well as pulling visual inspiration from an art style designed by Memphis Group, a group of Italian architects. It is an abstract style associated with geometric patterns and bright colors that dominated 1980’s and has been flooding mainstream culture today.

Whether these young adults are seeking a time machine or just a moment away from a screen, they are definitely no strangers to indulging in blasts from the past.
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Nov. 6, 2018 | 322 words

Since the 1940s, the United States has been pushing for the immunization of children and infants. Although vaccinations remain a controversial topic, with some parents concerned about potential health risks and side effects, vaccines such as the Polio vaccination have saved the lives of millions.

The History of Baby Vaccines in the United States

Regarded as the founder of immunology, Edward Jenner invented the world’s first vaccine in 1796 in an attempt to combat the smallpox epidemic of his era. However, it wasn’t until the 1940s that we had made enough scientific advances to begin widespread immunization. Today, United States Department of Health as well as the Centers for Disease Control and Prevention advocate for children ages 0-18 receive annual immunization shots. These vaccinations are approved by the Advisory Committee on Immunization Practices, the American Academy of Pediatrics, and the American Academy of Family Physicians.

Naturally, the smallpox vaccine was among the first recommended vaccines in the 1940s, as well as vaccinations for Diphtheria, Tetanus, and Pertussis. By the 1950s, the invention of the Polio vaccine found its way on to the list of recommended vaccinations. This list has continued to grow over the decades, with the latest recommended vaccinations including

• Hepatitis B
• Rotavirus
• Diphtheria
• Tetanus
• Pertussis
• Pneumococcal
• Polio
• Influenza
• Measles
• Mumps
• Rubella
• Chickenpox
• Hepatitis A
• Meningococcal

Children over the age of seven years old are also advised to receive the Human Papillomavirus (HPV).

Since Edward Jenner’s invention of the smallpox vaccine in 1796, technological enhancements have given us the ability to protect infants, children, and adolescents from deadly diseases, such as Hepatitis B. Despite their effectiveness, possible side effects and health concerns remain a major concern for some parents who chose to boycott vaccinations altogether. Some families may also opt out of immunization shots for religious reasons.

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Nov. 6, 2018 | 844 words

45% of children ages 10 to 12 years old, who are barely even in middle school, have their own smartphone. Apple is among one of the 25 most valuable brands, with a whopping 217 million iPhones sold in 2017 alone. Currently, 50% of all iPhones are running the latest version of iOS, iOS 12. This update brought us faster app launches, group FaceTime, Memoji, and enhanced parental controls.

How to Enable Parental Controls on iOS 12

With iOS 12 came a whole new array of tools under Screen Time on your devices’ settings. Not only does screen time allow you to see just how much time your child is spending on their phone, this page reports what apps they’re using, as well as how much time they’re spending in each app. Furthermore, Screen Time allows parents to designate time limits on specific apps, content and privacy restrictions, and “downtime”, which affects notification settings during a user-designated time period. All of these settings may be protected by an optional password. You may also share your settings across devices, making it incredibly easy to implement the same parental control settings across all of your child’s devices. Sharing across devices also allows you to view usage statistics across all devices at once.

The first time you open the Screen Time settings, you are given the option to enable Screen Time for families. This allows you to view and change your child’s Screen Times from your own device, as well as set a parental passcode on Screen Time.

How to Enable Parental Controls on iOS 12: Viewing Usage Statistics

Once you have opened the Screen Time settings on your child’s iOS device, you will see a brief overview of their usage statistics. Upon pressing this banner, you will be greeted by an in depth report of what apps they are using and how much time they’re spending within each application.

From this page, you are able to set time limits on specific apps, unlike the App Limits settings, which only allows parents to enable time limits on entire app categories. Scroll through the report to view your child’s most used apps and select the application you would like to implement a time limit on. Once your child exceeds the time limit set, they will be prevented from using the app by text that states they’ve reached their limit. Your child may request more screen time within an app, which will immediately send a notification to your device.

How to Enable Parental Controls on iOS 12: Downtime

Right under the usage banner, you will see an option called “Downtime”. Downtime allow you to designate time periods in which notifications that have not been otherwise marked as “Always Allowed” will not appear on the lock screen. By default, Downtime is enabled from 10pm to 7am, encouraging iOS users to quit worrying about notifications and get a good night’s sleep. This is perfect for school nights. By turning on Downtime, you can keep your child from staying up to check their phone all night long.

How to Enable Parental Controls on iOS 12: App Limits

App Limits allows parents to do exactly that – set limits on specific application categories. Simply select the category and add the time limit. Once your child exceeds the time limit set, their screen will be covered by text that says “You’ve reached your limit on [APPLICATION NAME]“. Your child has the option to request more screen time within an app, instantly pushing a notification to your device. Again, this feature currently only allows parents to set time limits on categories of applications, opposed to specific applications themselves. This means if you set a thirty-minute limit on the Social Networking category, any app that is considered “social networking” will have a thirty-minute usage limit.

How to Enable Parental Controls on iOS 12: Always Allowed

The Always Allowed section of the Screen Time settings allows parents to designate applications that may be accessed at all times for as long as the user’s heart desires. Always allowing an application will override any time limits set in place under the App Limits settings.

How to Enable Parental Controls on iOS 12: Content & Privacy Restrictions

Content & Privacy Restrictions allows parents to set restrictions on specific content, such as music, podcasts, radio, movies, applications, and more. You may block content above a certain rating, as well as downloads, specific websites, and Siri searches.

iOS 12 brought a plethora of new features, including Screen Time. Screen Time gives parents the tools they need to keep their loved ones safe in the digital age. From this page, parents are encouraged to view their child’s phone usage statistics, set time limits on applications, as well as content restrictions. All of these settings may be managed from your own device and protected by a pin you set.

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Nov. 6, 2018 | 442 words

A microwave oven is a household appliance that cooks food within minutes through the use of electromagnetic radiation. Although it’s innovation revolutionized the industry and forever changed the frozen food market, it has battled it’s fair share of criticism. To this day, the radiation’s effects on the brain are still a major concern, prompting some individuals to boycott microwave appliances all together.

The History of the Microwave Oven

Tappan Stove Company brought the microwave oven onto the market in October of 1955, however this was not the first microwave invented. The microwave oven itself is an accidental post-war miracle. During World War II, scientists invented microwaves produced by a tube called the magnetron, a radar to detect Nazi warplanes on their way to bomb the British Isles. Years later, Percy LeBaron Spencer discovered microwaves could be used to cook food after they accidentally melted a candy bar in his pocket. The experiments following proved that microwaves could heat food internally far faster than a conventional oven.

RL-1 the First Household Microwave

After Tappan’s premier of the RL-1, microwaves were continuously geared more towards residential use. Litton and Japanese companies, such as Sharp, released more affordable models priced around $350 in the 1970s. Safety concerns also began to arise around this time period. The Radiation Control for Health and Safety Act of 1968 limited the amount of acceptable radiation emission from microwave ovens.

Microwaves in Modern Day America

By 1985, nearly 30% of all households owned a microwave oven. This percentage continued to climb, with nearly 97% of all households reporting that they own a microwave oven in 2011. The total number of microwave units shipped in 2018 is project to reach well over 13 million, with this trend continuing into 2019.

Without a doubt, the popularization of microwave ovens played a huge hand in bolstering the frozen food market. Increased accessibility to microwave ovens meant that families all over the country could put together meals and other delights within minutes. Today, the frozen food market is a 53 billion dollar industry.

Microwave ovens have found their way into the kitchen of nearly all households in modern day America, thanks to Spencer accidentally melting a candy bar in his pocket while working with microwaves. This discovery has not only changed the ways in which we cook, but the foods we eat, as well. Despite the Radiation Control for Health and Safety Act of 1968 regulating what is considered a safe amount of radiation emission, health and safety still remains a concern. However, the majority of Americans seem to be unfazed by potential health risks, as 97% of households report owning a microwave oven.

Nov. 5, 2018 | 649 words

Whether you’re looking to start up your own band, enjoy rocking out with your friends, or want to collab with other artists, you must develop an “ear for music”. Music is an incredibly beautiful, complex, and diverse art with a rich history. Taking all of the different genres, instruments, and playing styles into account, as well as any personal flair each musician will bring to the table, developing an ear for music boils down to mastering 3 essential musical listening skills.

3 Essential Musical Listening Skills You HAVE to Master to Play With Others

While there will be additional skills needed depending on the genre you’re playing in, the instruments involved, etc… jamming with other musicians requires a well developed sense of music or an “ear for music”. Refining this craft is essentially a matter of mastering three key elements of music: rhythm, pitch, and terminology.

Mastering Music: Developing a Tight Sense of Rhythm

One of the most fundamental aspects of music, rhythm, refers to pattern of sounds in relation to time. The time, pace, or tempo of a song is heavily impacted by the time signature. For example, 4/4 is arguably the most prevalent time signature in pop music, if not most genres in the 21st century. In 4/4 time, there are four beats per measure. A rhythm arises from sounds and silences of varying length, measured by the amount of beats they occur for.

The most effective way to develop a tight sense of rhythm is to practice, practice, practice! Having a tight sense of rhythm requires that you are able to keep a beat and play to it. This ability will naturally sharpen over time with experience. It may also be worth investing in a metronome.

Mastering Music: Developing a Sense of Pitch

Pitch refers to how high or how low a note is. Having a keen sense of pitch is a vital part of playing with others in order to harmonize with their playing. Without an ear for pitch, you will have trouble keeping up with the jam session. You may also find your bandmates scolding you for playing the wrong notes or even in a whole other key, without you ever really hearing the difference.

Again, practice makes perfect. As you read and play sheet music, you will begin to unconsciously associate different sounds with the notes you’re reading. Apps such as pano tuner, where you play into your devices microphone for a real time reading of what you are playing, may also help refine your sense of pitch.

Mastering Music: Learning the Lingo

A huge part of music is familiarizing yourself with the terminology. Learning the lingo will establish a universal way to direct and communicate what you’re trying to play with everyone playing. Again, the terms you’ll need to know will vary depending on the type of music you’re playing and your instrument, but the five main elements of music  melody, harmony, rhythm, form, and expression.

1. Melody is the succession of pitches played.
2. Harmony is the sound of simultaneous pitches.
3. Rhythm is the pattern of sounds in relation to time.
4. Form is the structure of the music.
5. Expression is the style of which the music is expressed.

However, it wouldn’t hurt to – at the very least – glance over a musical glossary.

Playing music with others, whether you’re in a band or simply jamming with friends, requires a developed ear for music. Developing this sense of music is a matter of mastering rhythm, pitch, and learning the lingo. You will inevitably get a hold of these skills over time by practicing, however there are tools available such as metronomes, chromatic tuners, and musical glossaries that certainly help the learning process.

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Oct. 30, 2018 | 505 words

Although the average job listing attracts about 250 applications, only 2% of those who applied will be followed up with for an interview. An interview consists of far more than simply inquiring about the applicants experience and skills. The applicant should leave with a clear understanding of what the position entails, scheduling, and the values of the company you’re representing. As an interviewer, this is your opportunity to delve deeper into the applicant’s background while figuring out who they are as a person and if they would mesh well with the company and it’s other employees.

How to Interview for ANY Position

• Take your time. The interviewing process is a lengthy one, generally taking about 23 days. Be sure to interview all applicants you believe to be fit for the position before promising the position to someone, even if the interview goes so well that you’re ready to hire them on the spot.
• Take notes on all their basic information. This includes where they’re commuting from, what their prior experience is, what sort of skill set they’re bringing to the table, scheduling, and how much they’re looking to be compensated.
• Don’t be shy. This is your chance as an interviewer to gain a sense of who the applicant is as a person. Don’t be afraid to delve deeper into the details of their prior experiences by asking why they left their last position, what they’re looking for as an employee, etc…
• Lay all of your cards out on the table. Along with mapping out what the position entails, it’s important to give the applicant a clear depiction of the company you’re representing. Explain what the goals of the position and what you stand for, as a corporation. This would also be a great time to throw in any other interesting additional information about the founders, when and why the company was established, etc…
• Don’t forget to smile. The applicant should feel welcomed, especially considering this may be their new place of employment. Smile and make small talk. The interview process will be smooth and go much easier if the applicant is feeling relaxed.
• Invite further questioning. Even if you’ve covered all the bases, ask the client if they have any additional questions or need clarification on anything discussed.

An interview is more than simply asking the applicant about their prior experience. As an interviewer, you should gain a sense of who the client is, their experience, their work ethic, and how they would contribute to the company by fulfilling the position. The applicant should have an understanding of the position, a sense of the company’s values and what you are looking for, scheduling, and compensation. Both parties should leave knowing whether or not the applicant meets the qualifications as a potential employee, and if this is a job they could see themselves doing. It’s important to take your time, ask the right questions, and explain everything in as clear and friendly of a manner as possible.

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Oct. 29, 2018 | 523 words

Historically, black Friday has been the biggest day of the year for retail stores. It is the day after Thanksgiving, where consumers run from store to store (in a sometimes physically aggressive) competition to get the best deals on their gifts for the holidays, kind of like the Amazing Race of the holiday season. The name comes from accounting terms “red” and “black”. If your business is “in the red”, you are spending more money than you are earning. If your business is “in the black”, you are turning over a profit. In recent years, many e-commerce businesses started partaking in a similar tradition called “cyber Monday”. Considering that 3.34 billion dollars was spent online on black Friday alone in 2017, it may be wise to run sales for both black Friday and cyber Monday, or continue your deals throughout the entire weekend.

Is Your E-commerce Site Ready for Black Friday and Cyber Monday?

Black Friday and cyber Monday are just around the corner. The sooner you start preparing for the highly anticipated weekend, the better your business will do. If you start preparing now, you’ll have plenty of time to get your promotional material ready, plan out your sales throughout the season, and restock inventory.

• Can your site handle the traffic? Most importantly, you have to make sure your website is prepared for the sudden flood of customers. Test your website’s servers beforehand. Make sure that your e-commerce page is equipped to handle increased traffic and transactions without crashing or noticeably lagging. Crashing and lagging will definitely deter sales and drive consumers away.
• Do you have all of your advertisements in order? This includes any promotional graphics, holiday themed social media advertisements, banners, logos, product images, automated emails, paid holiday campaigns, etc… Now is the time to start designing and scheduling everything.
• Does your website have a landing page for holiday sales? A landing page dedicated to holiday items and deal is a quick and easy way for visitors to explore the festivities at a glance. This draws attention to other products consumers may be interested that they may not have otherwise been aware of. Gift guides are another great way to show off your specials and secure sales.
• Have you planned specials throughout the season? After all, black Friday and cyber Monday aren’t the only days for holiday shopping. Shoppers will continue to make purchase throughout the season. Keep your customers engaged by keeping your deals and ads consistent throughout the entire holiday season. Planning your specials out gives you an opportunity to strategically map out deals and make sure nothing overlaps or conflicts, as well as giving multiple products or categories a chance in the spotlight.

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Oct. 26, 2018 | 602 words

Xfinity (Comcast) is among one of the leading cable providers with 22.5 million of their customers subscribing to one of their cable plans. Parental controls are a necessity, considering their largest package includes access to over 250 channels. Xfinity offers parents the option to restrict specific channels and programs, as well as the ability to restrict all content of a certain rating. You may enable these settings remotely from the Xfinity Stream App, or enable them on your child’s cable box and device browser(s) directly.

How to Enable Parental Controls with Your Cable Provider: Xfinity

Parental controls can be enabled on your Xfinity account from any internet capable device. They may also be set from the Xfinity Stream App available for both iOS and Android devices. Additionally, Xfinity offers “quick setup” parental controls accessible from any of the X1 cable boxes.

Enabling Xfinity’s Parental Controls from Your Browser

Once you’ve signed in to the Xfinity TV Online Portal, you can enable parental controls from any browser on any of your devices. After navigating to the Settings page and selecting Parental Controls, enable them. From there, you may set a PIN, enable safe browsing, and control their access to cable content. Please note that these settings are only applicable to the device they are enabled from. Be sure to set up parental controls on the browser of your child’s device or the family computer.

Enabling Xfinity’s Parental Controls from the Xfinity Stream App

Unlike the Xfinity TV Online Portal, the Xfinity Stream app allows parents to enable the parental control settings remotely. After setting a PIN, you can manage devices and the content they have access to. You may block specific programs and networks, as well as content based on rating. If you have the app installed on an iOS device, you may choose to use your Touch ID opposed to setting a PIN.

Enabling Xfinity’s Parental Controls from an X1 Cable Box

It couldn’t be any easier to enable parental controls from an X1 Cable Box. Simply press the Xfinity button on your remote and select the gear on the right side of the screen. Scroll down the menu until you find the parental controls option. From here, you will have the choice of enabling Medium Safety, Little Kids: 2-6 Years, Older Kids: 7-12 Years, Teens: 13-17 years. As their names imply, each option is designed to protect children of different ages.

• Medium Safety hides the display of adult titles and descriptions without setting a PIN
• Little Kids: 2-6 Years requires a PIN to watch any show with a rating of TV-Y7 or above, as well as any movies with or above a PG rating.
• Older Kids: 7-12 Years requires a PIN to watch any show with a rating of TV-PG or higher, as well as any movies with or above a PG-13 rating.
• Teens: 13-17 Years requires a PIN to watch any show with a rating of TV-MA, as well as any movies with or above an R rating.

One of the leading providers, Xfinity (Comcast), gives their 22.5 million cable subscribers the ability to enable parental controls from the Xfinity Stream App, the Xfinity TV Online Portal, as well as any of the X1 Cable Boxes. With their largest package offering over 250 channels, parental controls are a necessity.

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Oct. 22, 2018 | 372 words

Considering that most homes in the United States were built prior to 1980, it’s no surprise home renovation is a 340 billion dollar industry. Research has found that the average homeowner who choses to remodel in 2018 will spend nearly $8,000 on renovations. It’s estimated that painting the average home interior will cost about $1,749, and it’s worth every penny.

Why You Should Leave Painting to the Professionals

Although repainting a room may run you nearly $2,000, hiring a professional painter is essential in ensuring the job is done efficiently and effectively. While you could crack open a can of paint yourself, going the DIY route may look sloppy, unprofessional, and could end up costing you even more to repair any mistakes you might make.

• Hiring a professional saves time. Painting is a process that often involves much more than the average homeowner may realize. Before starting the project, the walls need to be smoothed over, prepped, and primed. A professional painter will handle all of this. Furthermore, a team of painters will get the job done much faster than if you attempted to paint the room by yourself.
• Hiring a professional ensures quality work. A professional is trained, experienced, and paid to get the job done as perfectly as possible. In other words, your edges will be finished and you won’t have to worry about any stray paint on the ceilings, floors, or furniture.
• A professional has all the right tools. A professional will have all the materials required to prep the walls as well as paint them correctly. Different types of brushes may be required, depending on the surface and scale of the job.
• A professional’s work is insured. While hiring a professional minimizes the chances of mistakes or sloppy work, their work is insured should a problem arise. They will cover the costs of any damages that might’ve happened as a result of their work.

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Oct. 22, 2018 | 1251 words

Although Coachella 2018 came and went last April, there are still plenty of music festivals and concerts to attend before the year’s end. Music festival hair needs to be light and practical, yet stylish. Buns and braids keep hair out of your face and out of the way, encouraging you to dance and move freely. These hairstyles are also lightweight, keeping you cool among the crowds. Festival style is often defined by it’s use of glitters, headbands, flower crowns, and ombre or pastel hair colors.

Hair to ROCK at your Next Music Festival

From buns to braids to soft waves, we’ve got you covered. Regardless of the concert, your personal aesthetic, or time of year, the following are hairstyles that can be rocked by most hair types at most lengths.

Buns, Buns, Buns!

The more the merrier! You could go all out with a head full of bantu knots or a bun mohawk. On the other hand, sometimes less is best. You simply can’t go wrong with a gigantic messy bun resting upon your head.

• Bun mohawk. The bun mohawk is an edgy look perfect for both Coachella or Lollapalooza. This look can take on more of an elegant “1940’s look” with bigger, fluffier buns. The bun mohawk is also capable of taking on an incredibly punk persona defined by many tight, miniature buns. Depending on what vibe you’re going for, you can create the look by diving your hair in 3 to however many sections you can fit on your head, starting from the center of your hairline down to the nape of your neck. Style each section into a bun and secure with a hair tie. Additionally, you may lock the buns in place with hairspray or styling gel. Without hairspray or gel, Larger, looser buns may need to be readjusted throughout the event.
• Bantu Knots. Bantu knots are a South African hairstyle typically used to curl or coil hair. Rocked by the likes of Rihanna, this look will keep your hair out of the way, giving you room to breathe and dance. To give yourself Bantu knots, part your hair into small or medium sections. Divide each section into two parts and create a twist. Wrap the twist around itself to form a coiled bun and secure it with a hair tie or bobby pin. Repeat this process throughout your entire head.
• Space Buns. For the ultimate 90’s aesthetic, space buns are your go-to. This intergalactic look is ridiculously easy and very trendy. Simply part your hair down the middle and style each side into a bun secured with a hair tie. While you could leave the buns as tight as you’d like, we recommend pulling apart either side just a little to create a fuller, thicker bun. You could also put a more modern spin on this look by combining your space buns with a half-up-do. In either case, we recommend leaving a few pieces out up front to frame your face.
• Messy Top Knot. Cute and timely, the messy top knot can be recreated by ANYONE in under two minutes. Simply gather all of your hair atop your head and style it into a bun! Create the messy look by pulling apart the bun slightly and leaving a few pieces of hair out as “fly aways” or to frame your face.

Braids for Days!

Braids are sturdy, resilient, and incredibly versatile. We recommend experimenting with a variety of braiding techniques, such as fishtail braids and French braids, for any of these styles. However, a basic braid is also more than capable of getting the job done.

• Side braid. Side braids are effortless, timeless, and a wee bit country. You could keep it simple with a basic side braid, starting from the base of your neck to the end of your hair, or frame your entire head with the braid. For an edgier spin on the look, start your braid at the top of your ear (you could even create the illusion of a side shade by rocking the same side braids that Shakira did).
• Double Dutch Braids. Double Dutch Braids, often rocked by the likes of Khloe and Kim Kardashian, are neat, quick, and simple. Part your hair down the center and secure either side into low pigtails. Begin your braid at your hairline and add more hair as you continue towards the base of your neck. Braid both pigtails and secure either end with another hair band.
• Dutch Crown Braid. For as elegant, posh, and complex as this beautiful hair style looks, it doesn’t take much. Follow the process above to create double dutch braids and complete the look by wrapping either end around the back of your head in a crown shape.
• Dutch Halo Braid. The dutch halo braid is essentially a dutch crown braid with a half-up-do twist. Begin by parting your hair into two sections, a top and bottom half. Style the top half into double dutch braids and tie the loose ends together into one braided pony tail.
• Braided Pigtails. Another braid with a country flair, braided pigtails are accomplished by parting your hair down the middle and braiding either side from the base of your neck down. We recommend topping the look off with a hat or flower crown.
• Braided Space Buns. Braids take your space buns to the next level with just one extra step. Part your hair down the middle as you would with traditional space buns and braid up from the base of your neck to the top of your head. Style the remaining hair into a bun and secure with a tie or clip. Again, this is a look you may want to protect with hairspray or gel.
• Braided Top Knot. Braids are the perfect way to jazz up a simple top knot. Gather all of your hair into one bunch and braid up from the base of your neck to the center of the top of your head. Style the remaining hair into a bun secured with pins and hairbands. To add a messy look, delicately pull apart the bun.

Waves Don’t Die

Loose, relaxed waves are another staple of festival hair. While beach waves are generally easier to recreate with thicker, curlier hair, a little sea salt can go a long way on even poker-straight hair. Waves can be created by sleeping with braids in over night, drying your hair with a diffuser, or product, such as sea salt spray. Lobs are perfect for festival waves, especially with an ombre or pastel hair dye. You may also chose to give yourself waves before styling your hair into a bun or braiding it to enhance your music festival aesthetic.

Accessorize!

Whether you keep it simple with waves, a top knot, or opt for a dutch crown braid, accessories are a must. If you’d rather not commit to a hair color, semi permanent dyes are a fun way to temporarily experiment with more exotic hair colors. Glitter hair parts, cloth headbands, feather hand bands, flower crowns, crystal crowns, cat ear headbands, and brimmed hats are all staples of music festival fashion.

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Oct. 21, 2018 | 668 words

September is arguably the busiest time of the year. Between the kids going back to school, all your favorite TV Shows coming back for yet another season, work picking back up, and the holidays being just an arms length away, the month seems to slip by before you even get a chance to breathe let alone workout. Oy! Just wake me up when September ends.

“Working Out” a Routine Throughout Your Child’s School Year

Despite the hustle and bustle engulfing every fiber of your being in a blanket of exhaustion, it’s important to maintain a consistent workout routine. The U.S. Department of Health recommends adults aged 18-64 workout at a moderate pace for at least 2.5 hours each week, or engage in at least 1.25 hours of intense working out. On average, studies have found physically active individuals live 2-4 years longer than their counterpart. Research has also discovered that physical activity may reduce the risk of cancer by regulating hormones, preventing obesity, reducing inflammation, improving the immune system, as well as regulating your digestive health. Even if you only manage to squeeze in a 90 minute yoga session or two, at least you’re staying active.

Waking up Extra Early

Waking up an hour or two earlier to budget in your workout routine seems like a great idea at first, until you quickly find yourself feeling drained quite a bit earlier in the day. Working out first thing in the morning also leaves your child at risk for being late for school, heaven forbid you encounter traffic. You’ll also need to spend extra time getting ready for work, rinsing away the post-workout stench of victory.

Between Dropping Off the Little Ones and Work

Yikes! Even if you manage to crunch in a few squats or a jog, why would you? Working out between dropping your kids off at school and work is really only a viable option if you have a few hours to kill. However, most parents find themselves rushing from the 8:30 am drop off to their 9 to 5 job with little time to spare.

At Lunch

A midday workout session could be quite nice, so long as you leave yourself enough time before you have to pick up the kids. Plus, afternoon workouts may even help individuals with insomnia. If you chose to workout at lunch, it may be wise to keep it light with some yoga to prevent having to return to work all sweaty.

After Dinner

After dinner is the perfect time to workout. Work’s over, the kids are home from school, the family’s fed. Assuming you haven’t succumb to slothfulness or slipped into a food coma, evening is your chance to hit the gym. While some articles warn that a vigorous workout before bed may interrupt sleep, other studies have found no connection between the two.

On Days Off or Weekends

If you are lucky enough to get a day off at some point throughout the week, take advantage of it. While it’s tempting to kick your feet up and enjoy a day behind a screen, having a day off or hitting the gym on a Saturday gives you the entire day to figure out an ideal time to get active.

Although it will be difficult to “workout” your routine around the school year, it’s certainly worth giving a lunch or evening workout routine a try. Physical activity improves sleep quality, reduces the risk of cancer, and could potentially expand your lifespan for an additional 2-4 years. Even if you only manage to budget in time at the gym weekly or bi-weekly, the U.S. Department of Health only recommends that you workout moderately for at least 2.5 hours (or vigorously for 1.25 hours) a week.

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Oct. 20, 2018 | 993 words

Allowing your child to browse the internet is sort of like throwing them into a shark tank. The web is crawling with predators, cyber bullies, and highly inappropriate content. Almost 43% of children report being cyber bullied, with a quarter of them experiencing online harassment multiple times. What’s worse? 75% of minors are comfortable sharing personal information about themselves or their loved ones on the internet. Although some companies, like Google, have removed Chrome’s built in parental control features in favor of supervised users, there are plugins available in the Chrome Web Store that will keep your little one safe online. Firefox also has parental control browser add ons. Browsers such as Safari and Microsoft Edge have parental control features that must be enabled through the computer operating system’s settings.

How to Enable Parental Controls on Various Browsers

Google Chrome

Although Google decided to remove Google Chrome’s built in parental control settings, there are plenty of browser extensions that offer all the same tools and more, such as FamilyFriendly Parental Control.

• FamilyFriendly Parental Control is a free Google Chrome browser extension that filters both English and non English websites. This extension blocks porn, gambling, violent, and overall malicious content.
• WebFilter FREE is the top-rated parental control and browser filter extension in the Chrome web store. This app offers preset filters as well as the ability to customize your list of blocked websites, filtered keywords, alert settings, and more. WebFilter is flexible, giving parents tons of control. WebFilter FREE protects your child from pornographic content, gambling, drugs, malware, and even social media websites you’d rather keep them off of. This extension is also password protected, preventing anyone else from changing your settings.
• Safe Lagoon is an award winning parental control extension for Google Chrome that is also available on your iOS, Android, and Windows devices. Safe Lagoon offers real time management of your child’s devices, GPS tracking, and tons of control. You can block websites, schedule when they’re allowed online, and block certain games or apps. Safe Lagoon also allows you to monitor your child’s searches, browsing activity, social media usage, instant messages, and incoming calls/SMS. All of these options and more are available right from your smart phone or browser.
• Parental Control – Adult Blocker is a simple Google Chrome extension that does exactly what it says – it blocks adult content, such as pornographic websites. Although it doesn’t offer all of the bells and whistles of other parental control apps, it gets the job done efficiently and thoroughly.

Earlier this year, Google replaced Chrome’s built in parental control settings with a feature called “Supervised Users”. This allows parents to add accounts as a “supervised user”, with the ability to monitor and manage their online browsing activity.

Configuring Supervised Users

Configuring a supervised user is incredibly easy. After making sure you’re signed in under your account, open your Google Chrome settings and click “Add Person”. From there, you will be asked to set a name and profile image. Be sure to select the box “Control and view the websites this person visits from [the Gmail account]”.

You can view a dashboard of your supervised users from the “People” section of your Chrome browser. Here, you are able to monitor their browsing history, set restrictions, and allow websites they’ve asked for permission to visit.

Firefox

Similar to Google Chrome, most of Firefox’s parental control features are external as they must be added on to the browser as an add on.

• FoxFilter is one of the top rated content filtering add ons. Foxfilter blocks illicit websites, filters the web based upon user-set keywords, and allows you to password protect your settings.
• Parental Control: Porn Blocker is another one of the top rated parental control add ons. Parental Control: Porn Blocker is simple and straightforward – this add on effectively blocks pornographic and adult content.
• Parental Control: Family Friendly Filter was created with families across the world in mind. This add on was specifically designed to keep your child safe from explicit content while browsing the web.

On their official support page, Firefox also recommends enabling your operating system’s default parental control settings, as well as downloading an external content filtering software.

Safari

Safari’s parental control features are a bit more indirect, as they are only available for macOS users since they are technically apart of the operating system’s built in parental control settings. After enabling parental controls on your child’s computer user account, you can restrict access to certain websites (among many other helpful features). There are also parental controls available for their iOS Safari browser through their phone or tablet’s settings. These features allow you to hinder access to certain websites and block adult content.

Microsoft Edge

Microsoft Edge does not have built in parental control features, leaving users to resort to Windows’ settings. After enabling parental controls, you can block and filter websites, apps, and require permission before your child may purchase anything in the Microsoft Store.

The internet is a double edged sword. On one hand, it is a platform for creativity, connectivity, and further education. On the other, it is a breeding ground for illicit content and harassment. Luckily, there are plenty of ways to keep your child safe online, starting right with their browser. Although most of these browsers do not explicitly provide parental control features, there are alternatives such as Google’s “Supervised Users” option and free browser extensions from the Chrome web store or Firefox Add ons page. These extensions offer the ability to monitor their activity, set website restrictions, manage when they can access the internet, and more. There are also parental control features that are enabled right from your operating system’s settings, allowing you to keep your child safe while using Safari or Microsoft Edge.

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Oct. 17, 2018 | 492 words

36% of working Americans, 57.3 million people, freelanced last year. It is estimated that these freelancers will make up the majority of the workforce within the next decade, thanks to technology. A 1099 employee is an independent contractor, which essentially means that you do not have to pay taxes on their income. This sounds great, but there are laws that apply and consequences to filing an employee as an independent contractor.

What You Need to Know About 1099 Employees

A 1099 employee is an independent contractor with an income that you do not have to pay taxes on. However, these employees are still responsible for paying taxes on their earnings when they file at the start of the new tax season. Before you can classify an employee as a freelancer, there are three important common laws to take into consideration.

Common Law Rules

• Behavior. If you or the company have control over the worker, their work, and how they complete the job, that is considered the behavior or an employer-employee relationship, not one that you would necessarily have with an independent contractor.
• Finance. Are you or the company paying for the employees supplies? Are you reimbursing their expenses? Again, these would be the qualities of an employer-employee relationship, although it isn’t uncommon to reimburse independent contractors travel fees such as gas or pay for a lunch or two.
• The business relationship itself. Other key factors in determining whether or not an employee qualifies as an independent contractor are based upon the contracts involved, benefits, and the duration of their work with the company. Generally, if the employee is receiving benefits, such as a pension, or is on long-term work schedule, they do not qualify as a freelancer.

It is important to note that these common laws are not set in stone. These are only factors a business and employer must consider, as there are bound to be exceptions. If you are still unable to determine whether or not they are an independent contractor, it is not a bad idea to file an SS-8 form. From there, the IRS will determine the worker’s status with the company.

Consequences of Misfiling an Employee

Of course, if you are found guilty of wrongly filing an employee as an independent contractor, there will be consequences punishable by law. In most cases, you will have to pay taxes on their income. A worker also withholds the right to file a claim with the IRS if they believe they should not have been classified as an independent contractor. These charges can always be challenged by filing for relief or applying for the Voluntary Classification Settlement Program.

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Oct. 17, 2018 | 768 words

If you haven’t already heard of it, Pokemon Go has taken the world by storm with well over 800 million downloads since it’s launch in July 2016. Pokemon Go is an augmented reality app, available in both the iOS and Android app stores for your smartphone and smartwatch. The app utilizes your device’s GPS to hunt for Pokemon and “Pokestops”, encouraging users to get outside and look for Pokemon on foot. As you can imagine, this is a major safety risk for children of all ages. Having an app filled with their favorite characters, encouraging them to walk to marked locations and even battle alongside other players in real life could lead to abductions, robbery, and even assault. Wandering with their eyes darted to their phone also leaves them susceptible to walking into traffic and other hazards.

Bark + Games: Keeping Your Child Safe While Playing Pokemon Go

While you could take advantage of your iOS or Android device’s parental controls and block access to the Pokemon Go app altogether, it is not necessary. There are plenty of ways to keep your child safe while playing Pokemon Go and even use the app as a way to bond with them.

• Communication is key. Explain that while the app may seem harmless, there is some risk involved in playing it. Ask your child to tell you before they embark on any Pokemon Go adventures and explain what to do if they find themselves in a situation where their safety may be compromised while using the app (call for help, enter a public building, go to a friend or neighbor’s house, etc…). Also stress the importance of staying aware of their surroundings; keeping an eye out for traffic, strangers who seem suspicious, avoiding bad neighborhoods, etc…
• Play Pokemon Go with them. Playing Pokemon Go alongside your child is without a doubt the most effective way to ensure their safety. You will know exactly where they are, who might be engaging in legendary raids with them, and you are another set of eyes to look out for any potential hazards.
• Keep track of where they are. If you do not intend on playing Pokemon Go with your child, or at the very least accompanying them while they’re playing, enable Find my Friends (also available in the Google Play Store) on both your device and their’s to track where they are. You will be able to their location in real time, just in case an emergency situation arises. While this may seem like an extra precaution, it is always better to be safe than sorry.
• Never let them play alone. Again, if you do not intend on playing Pokemon Go with your child, have them play with a group of friends, an older sibling or cousin, etc… There is strength in numbers. They are less likely to be robbed, kidnapped, or harassed by strangers if they are accompanied by others.
• Monitor them with Bark. Bark is an award winning internet safety app for kids and teens that allows parents to monitor their text messages, emails, social media, app, and device usage. For only $9 a month, you can make sure your child is safe on all platforms, and see if they are sneaking out to use Pokemon Go behind your back.
• Use the Built-In Parental Controls. The creators of the app, Niantic, have an official page discussing safety, which wouldn’t be a bad idea to read over with your child. The page covers the options available for parents, such as the iOS and Android Parental control features and the parental control settings regarding your child’s Pokemon Trainer Club Account. They also cover how to report if a Pokestop or gym’s location is unsafe or on private property.

Pokemon Go is an augmented reality app, available for smartphones and smartwatches in the iOS and Android app stores. The app utilizes your device’s GPS, encouraging users to hunt for Pokemon and Pokestops around their neighborhood. As a parent, it’s not hard to imagine how this is a major safety risk for children of all ages. While you could prevent them from using the app altogether, there are a number of ways they can still enjoy the app while staying as safe as possible. This includes establishing open and clear communication about their usage, playing with them, monitoring their location as they play, and monitoring how much they are playing Pokemon Go.

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Oct. 16, 2018 | 979 words

Identity theft reached new highs in 2017 with 16.7 million Americans falling victim to 16.8 billion dollars in damage. Online shopping poses the highest threat for security breaches and identity fraud, with an 81% higher prevalence than fraud at retail stores. Although it’s almost impossible to protect yourself from websites like Facebook and Google, which practically know every single thing about you from your appearance to who your friends are to where you live, there are measures you can take to detect and impede hackers.

Online Scams: How to Detect & Protect Yourself

Protecting Yourself

Although frauds and hackers today are at an advantage, with more technology at their fingertips than ever, we have access to technology to defend ourselves. There are some simple, general provisions to take before moving on to the detection methods.

• Never use the same password twice. Even if the variation between passwords is minimal, it’s far better than using the same exact password for everything. Reusing a password leaves you vulnerable. If a hacker gets their hands on your password for one account, they would essentially have access to all of your accounts.
• Change your password regularly. An important part of defense is evolving with the times. It’s important to change or update your account information regularly, further reducing the risk of your password being cracked.
• Never share your password with others.
• Keep your personal info off the web. This includes your full name, phone number, address, social security number, payment information, etc…
• Do not open links or download attachments from an unknown sender. 54.6% of all email sent is considered spam, which often contain malicious attachments or unsafe links.
• Do your research before any online transactions. Especially be weary of any non-profit organizations seeking donations. The same should be said for giveaways and “FREE” prizes. If the offer seems too good to be true, it often is.
• Remember – most professional organizations, such as schools and banks, will never ask for your information over the internet. Customer service representatives should never request your personal or account log in information, either.
• Regularly update your virus protection firmware. Our Buckeye Brainiacs are highly trained professionals with the skills to keep you safe from malware and fraud. Our experts provide free in home network installation as well as 24/7 support and management. You can protect up to three computers with our award winning anti virus software.

Detecting Fraud

The next step in fighting online scams is detecting fraud. There are multiple forms of fraud, such as Phishing, 419 scams, Overpayment, as well as Pump & Dump.

Phishing

Phishing is sending a fraudulent email posing as a reputable company in an attempt to get consumers to reveal their personal information, such as payment methods, your social security number, log in credentials, etc… These emails will either redirect you to a fake website or ask you for your information over email. Do not open any links or attachments and immediately delete any fishy (or “phishy”) looking emails.

419 Scams

419 scams, also known as “Nigerian Scam” or Advance-Fee scam promise the victim large sums of money at the cost of an initial investment. They will often request money via a check or wire transfer. In the long run, the damages go on to be more than financial as these scammers often go on to get a hold of your identity. They are referred to as “Nigerian Scams” as they originated in Nigeria, however they have become more prevalent in recent years.

Overpayment

These scams occur most often in e-commerce when a consumer “purchases” a sale item yet overpays. They will ask to be refunded the extra amount paid, however their original payment will never clear. Thus, you will end up paying them without ever receiving payment in the first place. The best way to avoid these scams is prevention – simply do not accept more than the listed price. It’s also a good idea to wait for their payment to clear before paying any refunds, to assure you aren’t being ripped off.

It also isn’t uncommon for scammers to target individuals through false job hirings. Sometimes without ever even being interviewed, victims find themselves receiving emails from a “recruitment manager” exclaiming they’ve been hired. Some of these scammers will charge a “training” fee for this position that does not really exist, or they will trick the victim into cashing a fake check before demanding they wire back the difference. You may also be told to deposit a check for expensive home office supplies, however the check never goes through and you are left with the bill. It is never wise to give an employer your information prior to signing any contracts or verifying the legitimacy of the business.

Pump & Dump

A pump & dump woos victims with the alluring promise of riches at – again – the cost of an initial investment. In this case, the initial investment is often penny stock in an unknown company, unheard of real estate, or “work in process” innovation. The fraud will exaggerate the projected value to an extreme extent before bolting off with the investors’ money, never to be heard from again.

Although more and more people around the world are falling victim to identity theft and fraudulent scams online with each passing year, there are protection and detection methods everyone should take in order to keep themselves and their loved ones safe. This includes routine password maintenance, keeping your personal information off the web, regularly updating your firmware, and exercising caution when open links or attachments. It is also important to familiarize yourself with the most common forms of internet fraud, such as phishing, 419 scams, overpayment, as well as pump & dump.

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Oct. 15, 2018 | 1055 words

Generalized Anxiety Disorder (GAD) is categorized by excess amounts of uncontrollable worry over everyday activities that negatively interferes with the sufferer’s life, occurring over a period of at least 6 months. GAD affects 3.1% of the adult population in the United States, with 32.3% of those cases being classified as “severe”. Of the 6.8 million adults in the United States diagnosed with Generalized Anxiety Disorder, less than half of those individuals are receiving treatment. Although living with GAD is difficult, there are many options available that have proven to effectively help sufferers cope and reclaim control of their lives.

Everything You Need to Know About Generalized Anxiety Disorder 

Those with Generalized Anxiety Disorder experience excessive, often unnecessary and unprovoked feelings of anxiety, worry, and doom. The stress experienced by sufferers can center around just about anything – health, money, school, work, or simply getting out of bed.

Much like other anxiety disorders, people with GAD have an incredibly hard time letting go of their fears or phobias on their own. Individuals may find themselves consumed by intense paranoia which can ultimately affect their sleeping and eating habits. Generalized Anxiety Disorder may also cause sufferers to experience trembling, hyperventilating, twitching, muscle tension, headaches, tightness in their chest, irritability, hot flashes, and in some cases fainting.

It is also not uncommon for GAD to be comorbid with other mood or anxiety disorders, such as depression, or substance abuse. In order to get the most out of therapy, it’s important to treat any other underlying conditions, as well.

Symptoms and Diagnosis of Generalized Anxiety Disorder

Again, Generalized Anxiety Disorder is classified by seemingly unprecedented excessive feelings of intense anxiety exceeding a 6 month period. GAD will vary among sufferers, however general symptoms include:

• Inability to control worries or fears.
• Paranoia.
• Difficulty sleeping.
• Excess fatigue.
• Difficulty eating.
• Intense pessimism.
• Inability to relax or calm down.
• High temperament or irritability.
• Hyper-vigilance.
• Difficulty concentrating.
• Low self-esteem or highly self-conscious.
• Avoidant or anti-social behavior.
• Headaches.
• Body aches or muscle tension.
• Difficulty swallowing.
• Shaking or twitching.
• Sweating and hot flashes.
• Nausea and vomiting.
• Feeling dizzy or lightheaded.
• Feeling out of breath or hyperventilating.
• Frequently having to use the restroom.

Causes of Generalized Anxiety Disorder

Generalized Anxiety Disorder can be traced back to a number of causes. GAD may be genetic in some individuals, while others may have developed GAD due to external factors, including trauma.

Through brain scans and other technology, researchers are learning more and more about the neurochemicals and neurological processes behind these intense emotional responses. Much of the studying revolves around the amygdala, an almond-shaped structure within the brain believed to be responsible for the processing and reacting to sensory input. It seems that memories stored within the amygdala are also responsible for triggering panic responses, resulting in different fears and phobias.

Treatment of Generalized Anxiety Disorder

Scientists are constantly searching for new ways to help those with Generalized Anxiety Disorder get a hold of their symptoms. Currently, there are a number of medications and techniques that have proven time and time again to effectively help sufferers cope.

Before starting treatment for Generalized Anxiety Disorder, it’s important to insure the symptoms are not the result of another disorder or ailment. It’s also important to rule out various other anxiety and mood disorders to guarantee the patient receives proper treatment.

As the symptoms and struggles of living with GAD will vary among individuals, the most effective treatment begins with finding the right therapist. A therapist should be patient, listen, and sensitive to the individual’s condition. A list of remarkable therapists devoted to helping their patients can be found here.

If you and your doctor believe medication is the best course of action for you, those diagnosed with GAD are often prescribed anti-depressants, anti-anxiety medications, and Beta-blockers.

Treatment of Generalized Anxiety Disorder – Anti Depressants 

Newer anti-depressants are selective serotonin reuptake inhibitors, or SSRIs, which affect the neurochemical serotonin. These medications generally have fewer side effects, or at the very least have side effects that go away upon adjusting the dosage.

Anti-depressants by the name of Tricyclics have been around longer than SSRIs, however they tend to have more side effects, such as dizziness, fatigue, dry mouth, and weight gain. However, Tricyclics remain most effective at treating cases where GAD is comorbid with another disorder, such as depression.

Treatment of Generalized Anxiety Disorder – Anti-Anxiety Medications

Benzodiazepines are fast-acting with very few side effects, however the body begins to build a tolerance to this medication. For that reason, benzodiazepines are often only prescribed for short periods of time and not given to those with a past history of substance abuse due to the risk of becoming dependent. It is important to taper off of benzodiazepines when stopping the medication, as withdrawal symptoms may occur.

Treatment of Generalized Anxiety Disorder – Beta-blockers

Beta-blockers may also be prescribed to keep symptoms of heart-racing and shaking under control. Although they are a heart medications, taking a beta-blocker prior to a stressful event has proven to effectively alleviate symptoms of a panic attack.

Doses of these medications will vary among individuals. It is imperative to have strong communication with your doctor to ensure the medication is working with as little side effects as possible. It is also important to keep in mind that some of these medications may take a few weeks before patience are able to benefit.

Treatment of Generalized Anxiety Disorder – Therapy 

A number of therapies and non-pharmaceutical techniques exist and have also been shown as an effective part of managing GAD. Psychotherapy involves talking with a trained mental health professional to get to the root of coping with the anxiety. Cognitive Behavioral Therapy (CBT) is an incredibly useful method in which the patient changes their patterns of thinking about their fears. These behavioral changes enforce healthy reactions to situations that trigger anxiety.

Everything You Need to Know About Generalized Anxiety Disorder – Conclusion 

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Oct. 15, 2018 | 455 words

Whether you’re a dedicated vegan or simply health conscious, making healthy food choices doesn’t mean you don’t get to treat yourself. In fact, there seems to be an endless ocean of alternatives for you to splash around and indulge in. You may even find yourself reaching for any of these delectable desserts in place of your once beloved frozen dairy delicacies!

Splash Around in the Endless Ocean of Healthy Frozen Treat Alternatives

• Frozen banana ice cream v.s. Ice cream – Standard ice cream may have a bit of calcium, vitamin A, and protein; however, it’s at the cost of a single serving high in sugar, fat, and it’s often quite calorie heavy – and that’s not even counting whatever treats you may decide to top your scoop off with. Loaded with vitamins C, B6, and potassium, along with a healthy dose of protein and fiber, frozen banana ice cream will keep you beach body ready and leave you feeling rejuvenated. Not to mention, it’s ridiculously easy to make right at home!
• Fruit popsicles v.s. Ice Popsicles – Don’t let the low calorie count on a popsicle fool you. While they’re certainly a better choice over other frozen delicacies, ice popsicles are often loaded with sugar, artificial colors, corn syrup, and offer very little nutritional benefits. Organic fruit popsicles, however, are often brimming with vitamins and packed with flavor… without packing in any artificial ingredients.
• Yogurt popsicles v.s. Ice Cream Popsicles – Rather than reaching for the nutritionally hollow creamsicle, treat yourself to a yogurt popsicle oozing in vitamin c, antioxidants, and probiotics.

If you’re looking for more than just alternatives and substitutes, here are a few other frozen treats we recommend for beating the heat this summer!

• Frozen fruit – from bananas to berries, you can put ’em on a stick and even dip them in a moderate amount of chocolate! Frozen fruit is a wonderful poolside treat to cool off with this summer.
• Frozen Greek yogurt bars – Greek yogurt is notoriously low in fat, carbohydrates, and cholesterol while high in protein, potassium, calcium, as well as vitamins B-12, and B-6. Freezing a sheet of frozen yogurt, loaded with your choice topping of fresh fruit or granola (or better yet, both) provides an easy to make, cool, creamy, snack size delight to share and enjoy.
• Frozen peanut butter bites – Creamy, gritty, and protein potent, freezing a tablespoon-sized balls of peanut butter will leave you feeling satisfied AND energized.

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Oct. 15, 2018 | 523 words

Although the average homeowner has poured roughly $6,700 into home improvements in the past year, the investment will ultimately end up earning them thousands in the long run. A fresh coat of paint and some new floors can go a long way if you’re looking to list your house on the market. However, there are plenty of ways to give your home a face lift without breaking the bank.

How to Renovate Without Breaking the Bank

Whether you’re remodeling your kitchen, bathrooms, living room, or bedrooms, a penny saved is definitely a penny earned. There are plenty of ways to get your hands on beautiful, affordable material, as well as many upgrades that can be done DIY-style. With proper planning, you won’t have to loose sleep over the cost of the project.

• Budget your money. Before you even begin designing let alone construction, it’s a good idea to put together a practical budget. Decide on how much you have total, how much you’d like to spend on each part of the project (paint, flooring, possibly any furniture or utilities, etc…), as well as an emergency fund – just in case an unexpected expense pops up. It’s always better to be safe than sorry.
• Recycle/Upcycle. Look around your house for materials you could recycle or upcycle. Upcycling is taking something and turning it into something new with a minor upgrade as a way of recycling the piece of furniture, opposed to tossing it.
• Ask for leftover material. Many supply warehouses, such as tile, marble, granite, and wood, often have tons of leftover or scrap material you could get your hands on for free by simply asking. While the material may not always be enough to install a whole new floor, you could use the materials for smaller projects.
• Keep an eye out for discounted material. Again, many of these supply warehouses often run sales or heavily discount items that have been discontinued just to make room for new material. You’re doing them a favor by helping them clear out inventory and your wallet will thank you!
• Little updates. If ripping out your entire kitchen or bathroom is just too much to juggle right now, that’s okay! Little updates, such as changing your curtains, lampshades, or a fresh coat of paint are enough to breathe life back into a room and make the home feel brand new.
• DIY as much as possible. There are plenty of little renovations with a huge impact that you can do with your own two hands, such as painting, tearing out old carpet, and installing new door knobs.

While it’s not uncommon for homeowners to spend thousands on home improvements, there are plenty of ways to spruce up the place without breaking the bank. A smart budget and keeping an eye out for any free or discounted material is all it really takes. If you can’t balance renovating a whole room, that’s not a problem! New curtains, and a fresh coat of paint go a long way.

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Oct. 13, 2018 | 429 words

There are over 7 million drivers in the state of Michigan, with a total of 222 million licensed drivers in the United States. To obtain a driver’s license in the state of Michigan, you must be at least 14 years and 9 months old and answer at least 80% of the test’s questions correctly. Although it may seem intimidating, much of the questions are simply common sense. Furthermore, there are plenty of study guides and practice tests available online to help ease your test anxiety and prepare.

What’s the point of a driver’s test, anyways?

A driver’s test is a standardized and ensures all new driver’s understand the rules of the road in the state of Michigan. This decreases the risk of accidents over mistakes that could have been prevented if everyone behind the wheel knew the law. The driver’s test increases safety for both new and experienced drivers.

Preparing for the Michigan Driving Test

The Michigan Driving Test is comprised of 50 questions, 40 of which must be answered correctly in order to have a passing score. If you fail the test, you must wait at least one day before your next attempt and fulfill any additional fees associated with the retest. The questions will cover various laws, contain scenarios you may find yourself in while driving, as well as go over the meaning of different road signs. Although the idea of a 50 multiple choice question test may seem a bit intimidating, the Michigan Driving Test is nothing to fear – especially if you prepare.

• Read the Requirements, Michigan Driver’s Handbook, and Michigan Driving Test Study Guide.
• Test your knowledge by taking a stab at free versions of the Michigan Driving Test online.
• Download the DMV Genie Practice Test App on your iOS device.
• Order a Study Package or a DMV Cheat Sheet.

Once you have logged at least 50 hours of driving with a guardian or passenger over the age of 21 and held your permit for at least 6 months, you are eligible to begin testing for the next level of your license.

After making sure you meet the requirements, the internet provides plenty of ways to prepare you for the Michigan Driving Test. Passing with a score of at least 80% will be a no brainer after reading the handbooks, study guides, and taking the various free practice tests that are all available online.

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Oct. 13, 2018 | 629 words

While there are over 60 different cannabinoid compounds found in marijuana plants, Cannabidiol, or CBD, is one of the two main compounds. It is the most prevalent compound, accounting for as much as 40% of cannabis resin. CBD is also considered the counterpart to THC, tetrahydrocannabinol. However, unlike THC, CBD does not have any psychoactive properties. In other words, it will not get you “high”.

15 Surprising Facts about CBD that EVERYONE Should Know

Although CBD won’t get you high in the traditional sense, it is praised for it’s physically relaxing properties and other medicinal benefits. Whether you pride yourself a stoner or someone who’s merely curious, everyone deserves to know what CBD is capable of.

1. CBD and THC are very closely linked. Cannabis’ other main compound, THC, is considered CBD’s partner in crime. CBD balances the effects of THC, reducing paranoia and anxiety. CBD and THC are also tied together in the sense that the more THC a plant has, the less CBD it will have (and vice-versa).
2. Hemp-derived CBD is legal in all 50 states. Marijuana-derived CBD, however, still remains legal in some of the United States.
3. CBD is an anti-inflammatory as an antioxidant. Research has found that CBD suppresses inflammatory response and mediates neurotoxins. These properties make the compound effective in the the treatment of chronic pain, as well as highly beneficial for your heart and skin.
4. CBD has anti-seizure and anti-epileptiform properties. 
5. CBD could serve as an effective part of treating cancer. Aside from the anxiety reducing, pain reducing, and appetite stimulating effects that would reduce the side effects of cancer and most cancer treatments, CBD has antitumor properties.
6. CBD is available in many forms. Some forms include but certainly aren’t limited to vape oils and concentrates, tinctures, edibles, topical creams, and even tampons.
7. Queen Victoria had been prescribed CBD to treat her menstrual cramps. 
8. CBD could benefit your pet, as well. Due to it’s anti-inflamatory, anti-seizure properties as well as it’s effective reduction of anxiety, and pain, CBD could benefit your pet. It is safe for your furry friend to consume, as it possess the same effect on animals as it does humans.
9. CBD does not directly interact with CB1 or CB2. CBD lacks psychoactive affects, as it does not appear to directly impact the brain’s cannabinoid receptors, CB1 or CB2. Instead, CBD may enhance and intensify the effects THC has on CB1 by enhancing it’s levels in both the hippocampus and hypothalamus.
10. CBD could effectively treat addiction. Nonaddictive itself, CBD has been shown to effectively tackle symptoms of opioid and other general withdraw symptoms, reduce cigarette consumption, and inhibit heroin seeking behavior.
11. CBD could effectively treat sleep disorders, such as insomnia. Along with it’s relaxing, pain reducing properties, CBD has been shown to increase the amount of sleep within rats.
12. CBD affects serotonin receptors. CBD directly activates 5-HT1A, the brain’s serotonin receptor, proving useful in the treatment of depression and anxiety.
13. CBD stimulates appetite. CBD is the culprit for causing the munchies. It stimulates appetite, and serves as a digestive aid, which will put your stomach at ease.
14. CBD has antipsychotic properties. 
15. It is impossible to overdose on CBD. There have yet to be any reports of fatal overdoses due to the use of CBD.

Although CBD does not contain any psychoactive properties due to it’s lack of an impact on the brain’s cannabis receptors, it remains highly effective in the treatment of a wide variety of medical conditions. Whether you are a regular cannabis user or simply curious, you and even your pet could benefit from the use of Cannabidiol, which is available in many forms.
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Oct. 9, 2018 | 396 words

Commercial property remodeling is a 29 billion dollar industry, with the average office spending about $200 per square foot on renovations. Working with an interior designer aids organization, alleviates stress, and benefits the overall aesthetics of the completed construction.

The Ins and Outs of Renovating the Office with an Interior Designer

An interior designer keeps devises and aids the execution of the plan. They are a trained individual with experience and (hopefully) a keen eye for design. An interior designer often has a whole crew they feel comfortable working with, or at the very least connections with various contractors and supply stores. Working with a professional will alleviate the stress and pressures of finding the right materials, designing the office, and keeping track of everything. When working with a designer, there are a few considerations to keep in the front of your mind.

• Keep your goals realistic. While interior designers are often able to work their magic, it’s important to remember you’re (probably) not on a renovation or construction reality show. Not every idea or aspect of the design may be easily implemented.
• Communication is essential. The more you open your mouth, the closer the outcome will resemble what you envisioned. The interior designer is not a mind reader. Speaking up about what aspects you do and do not like about the project gives the designer a clearer picture of what you had in mind. Emailing them pictures for inspiration is also a huge help.
• Take your time. Rome was not built in a day. The less both of you rush, the more simple mistakes will be avoided.
• Capitalize on the building’s strengths. Does your office space have a lot of windows? Take advantage of the lighting by growing plants! Focus on what the building already has to offer while conceptualizing your design.
• Find a design you’re compatible with. Every interior designer will have their own style, mindset, and work ethic. Keep interviewing designers until you meet with one who’s style and mindset comes closest to yours.

Commercial remodeling is nearly a 30 billion dollar industry, with the average office space costing around $200 per square foot to renovate. Working with an interior designer aids the entire construction process, from brainstorming to finalization. For more posts about commercial remodeling and design, head on over to our blog.

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Oct. 3, 2018 | 610 words

Leather interior is sleek, modern, durable, and comfortable. Although it may cost a bit more than it’s cloth counterpart, leather seating is definitely worth the investment whether you’re driving around a family of eight or you’re a casual cruising bachelor.

Why YOU Should Invest in Leather Interior for Your Car

While leather seating may cost a bit more than it’s cloth counterpart, it may end up saving or even earning you money in the long run. Furthermore, leather interior is comfortable, aesthetically pleasing, and much easier to maintain.

• It’s durable. Leather interior is less susceptible to tears, stains, and damage in general. This will save you big time in the long run, especially if you spend a lot of time on the road or often have a car full of passengers.
• Maintenance. Again, leather interior is less susceptible to staining, damage, and is often times far easier to clean. Spills can easily be soaked up without having to worry about leaving behind a nasty discoloration or odor.
• The aesthetics. While there’s nothing wrong with cloth interior, leather seating is generally the more attractive of the two materials. Leather is sleek, modern, and available in a wide variety of styles.
• Comfort. Leather varies in quality, with softer leathers often costing a bit more than a harder feel. Even lower quality leather’s tend to beat cloth and other materials in terms of comfort, as cloth can have sort of an itchy feeling opposed to leather’s smooth, cool surface.
• It adds value to the car. If you are upgrading to leather seats, you are driving up the value of your vehicle. On the other hand, paying a bit more for a vehicle with leather interior will ultimate yield you a car worth more money in the long run.
• It’s hypoallergenic. If you or a loved one suffer from allergies, leather is your best friend. With leather seating, you’ll no longer have to worry about dreaded allergens such as pollen or dog hair lingering behind in your car.
• Leather seats can having heating and cooling technology built into them. Those bitter cold winter mornings will have you praising your heated seats. On the flip side, air conditioned seats are a lifesaver on long, muggy, summer road trips.
• Status and Prestige. In the same vein as raising the value, ultimately upgrading to or purchasing a car with leather interior is seen as a bit of a status symbol as it is higher quality and more expensive.

The average American spends approximately 17,600 minutes (or 293 hours) behind the wheel annually. Whether you’re on the road every day or only use the car to pick up groceries, leather interior is worth the investment. Although leather may cost a bit more than it’s fabric counterpart, upgrading will save and potentially even earn you money in the long run. Leather is far more durable, comfortable, hypoallergenic, and aesthetically pleasing. You’ll save a ton of money that otherwise would’ve been spent on interior maintenance. Leather seating also adds an air of luxury to the car and drives up the vehicle’s value. Whether you’re the head of a large family or a bachelor who simply cruises around, leather interior is without a doubt worth every penny.

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Oct. 3, 2018 | 829 words

In the digital age, your website is a vital component in the face of your brand. It is your platform for expression and a way to connect with your audience. Studies have found that consumers know within 0.05 seconds whether or not they’ll browse, share, or close a web page. A well-designed website won’t only maintain traffic, it invites new visitors.

Why, When, and How to Update Your Website

Your web page should speak for your company and it’s values, encourage user interaction with engaging content, and leave visitors with something to write home about. Although update your website may seem daunting, it should be approached with excitement. Proper planning ensures smooth sailing, but first it’s important to understand why you should update your website first.

Why and When to Update Your Website

As a general rule of thumb, it is a good idea to update your website every 3 to 4 years. However, there are plenty of reasons why to update your website that may prompt the need for a redesign even sooner than that.

• It’s out of date. Technology is in constant flux, evolving rapidly. In order to keep up with competitors, it’s vital that your website is mobile-friendly and compatible across all browsers.
• Your template is holding you back. While your current template may be easy on the eyes, if it leaves you feeling restricted it’s time for a change. It’s important that your content is in harmony with your layout, however you should never feel that your content revolves around your template. Even if your template used to work in the passed, your layout should evolve with you.
• You’re targeting a new market. Targeting a new market often implies a marketing makeover – new slogans, advertisements, visuals, etc… Different audiences will relate to different styles, down to preferring different fonts. When redesigning your website, it’s vital to keep your target demographic close to heart.4.
• You’re rebranding. Again, rebranding is a marketing makeover. The only difference between redesigning for a new target and rebranding is reaching for new audiences involves careful consideration of what your visitors want to see. Rebranding is more of a personal movement, involving changes based on what you want. You should feel connected to your website – it is your company, after all.
• You can’t update it regularly. Websites that update regularly – like blogs, for example – outrank other websites in terms of traffic. Maintaining your website is a part of SEO.
•  You want to stay current with modern design trends. Outdated doesn’t only apply to the technology your website uses, it can also apply to your website’s appearance. Redesigning your website will keep the face of your brand up to date on the latest design trends, evolving with your target demographic. 
• You’re not meeting your business goals. If you’re not meeting your goals as a company, it may be time for a change. Redesigning your website can breathe life back into your business and generate an interest in your brand. A poorly designed website may also be to blame if you’re not meeting your goals, as users will leave if they’re having trouble navigating or simply aren’t entertained by your content.

How to Update Your Website

The first step in redesigning or updating your website is getting your goals and priorities straight. After you’ve come to terms with why it’s time for an update, now it’s time to map out how you’re going to tackle the issue at hand. Jotting down your goals and budgeting in maintenance fees will keep the process organized.

Again, your website plays a hand in constructing the face of your company. It’s important that your redesign is done right, which may mean hiring help.

• Hiring an internal design team. Having a team of web designers on call is wonderful. If your website needs any bug fixes or small changes, your team of designers are already familiar with your image and will know their own work better than anyone else.
• Hiring a design agency. While they are pricy, an agency cuts out the hassle of hiring designers individually and assures high quality work.
• Hiring a freelance web designer. Going with a freelance designer is the most cost efficient way to get high-quality. Working with an individual freelancer is also a more personable experience. Direct communication with the designer is the most hands on way to really make sure your website looks and feels exactly how you want it to.
• Hosting a design contest. Holding a design contest is a wonderful way to generate layout ideas, especially if you’re not sure what you want at all. A design contest not only opens you to new perspectives, it allows you to see what you make your decision.

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Sept. 23, 2018 | 770 words

Considering all of the benefits, it should serve as no surprise that nearly half of all young adults in the United States report being able to play some kind of musical instrument. Playing an instrument stimulates multiple parts of the brain, builds your hand-eye coordination skills, promotes creativity, and enhances your memory, even in those with Alzheimer’s Disease. Along with the mental and physical health benefits, dipping your feet in this billion dollar global market as a hobby may even end up earning you a few bucks.

10 Unbelievable Benefits of Learning How to Play an Instrument

Music affects the brain in many different ways. Needless to say, playing an instrument does wonders for both your physical and mental health. It is an activity that promotes creativity, self expression, productivity, and may even prove to be lucrative in the long run. With so many different genres, sub cultures, communities, and instruments to play, music is a craft that anyone and everyone should take advantage of enjoying.

1. Playing an instrument boosts hand-eye coordination. This is no joke. Research has even found more neural connections and activity between both hemispheres of the brain in musicians opposed to those who don’t dabble in the art. This study demonstrates that children who took lessons had enhanced motor skills and reaction time. Another study has found playing an instrument to be indisputably in recovering the motor skills of those who have suffered brain damage as the result of a stroke.
2. Playing an instrument enhances your memory. Studies have proven that playing an instrument improves your working and verbal memory, which also benefits the memory of those with Alzheimer’s Disease.
3. Playing an instrument maintains your emotional health. Music has shown itself as an effective way to destress, but research is also finding it useful form of therapy to treat symptoms of depression, schizophrenia, and as a way to cope with trauma.
4. Playing an instrument increases your reading comprehension. Reading music may not impact your vocabulary, but research has found that children who read music had enhanced reading comprehension skills. Musical training has also resulted in increased phonological awareness and sense of rhythm.
5. Playing an instrument may earn you a few bucks. Music is a billion dollar industry, globally and the average musician in the United States earns nearly $30 an hour. Publishing your music online opens the flood gates to digital sales as well as revenue from listeners streaming your music on platforms like Apple Music and Spotify.
6. Playing an instrument connects you with others. With so many different genres, there is bound to be a sound that speaks to everyone’s soul. Playing an instrument is a great way to communicate and express yourself to others. Performing or simply rocking out in your garage with a few buddies is another great way to bond with and make new friends.
7. Playing an instrument increases your mathematical skills. Believe it or not, music is incredibly mathematical. The relationship between notes is best depicted through ratios and composing your own music forces you to calculate your playing. Although simply reading and playing sheet music is enough to increase your awareness of these relationships. Research has also found that children who played keyboard scored significantly higher on standardized arithmetic tests than those who didn’t
8. Playing an instrument boosts your ability to focus. Even merely listening to music encourages the brain to concentrate.
9. Playing an instrument increases your fine-hearing abilities. According to this study, music “tones the brain for auditory fitness”. Musicians generally have improved hearing and auditory processing abilities, with the most skilled musicians retaining the ability to detect what notes are being played by ear.
10. Playing an instrument introduces you to new cultures and ideas. It is assumed that music has existed for at least 50,000 years. That being said, it is only natural that there seems to be an endless array of genres, cultures, and ideas. Listening to and playing music from around the world introduces you to history, ideologies, and ideas from all around the world spanning across many different eras.

The benefits of playing an instrument are incredible and undeniable. This form of art promotes mental and physical wellness, socialization, and self expression. Furthermore, playing an instrument increases your motor skills, reading comprehension, mathematical abilities, auditory processing, and overall cognition. Music has also been found as an effective form of therapy, treating symptoms associated with depression, schizophrenia, and Alzheimer’s Disease.

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Sept. 22, 2018 | 600 words

Jewelry is a $17,882 industry in the United States alone. With the recent boom of eShop platforms like Etsy that are targeted towards independently produced goods, artisan jewelry is becoming more widely available – and as a result, these one of a kind pieces are rising in popularity.

Artisan jewelry are custom pieces made individually by highly skilled, passionate craftsmen. Commercial jewelry, on the other hand, are mass produced pieces easily found in malls and what not. Buying artisan jewelry is a lot like purchasing a painting, while buying commercial jewelry is buying a replica of a painting.

The Key Differences Between Artisan Jewelry and Commercial Jewelry

Just like a painting, the artisan takes their time perfecting each piece and no two pieces of jewelry they create are the same. The freedom of creating what they please as they please encourages expression and the result is often something breathtaking. Artisan jewelry is authentic, unique, beautiful, and most commonly found in boutiques. These pieces are bound to vary in value, depending on the rarity of the materials and complexity of the design. Although this type of jewelry is often independently designed and produced, artisan jewelry does not exclusively refer to handcrafted jewelry.

Much like a replica, commercial jewelry adheres to a consistent design and quality standards. Commercial jewelry is available among many other retailers in shopping malls or online. While the manufacturing process leaves room for many copies of one pieces to be made, some brands may limit the quantity to boost it’s rarity and value. Commercial jewelry also comes in a wide variety of styles and price ranges, from simple silver rings to elegant emerald necklaces. Commercial Jewelers often have a specific aesthetic in mind that is kept in mind while designing each piece of jewelry to ensure it matches their other products.

It is also worth noting that artisan jewelry is irreplaceable, whereas commercial jewelry could easily be replaced. While it will vary depending on the jeweler or brand as well as the jewelry, some pieces may be covered by a warranty and guarantee service. This is something that has to be discussed with the experts involved.

The decision to purchase artisan jewelry or commercial jewelry is nothing other than personal preference. Artisan jewelry is not any less durable or valuable than commercial jewelry, nor is commercial jewelry any less enchanting or authentic than artisan pieces. Both vary in quality, price, and aesthetics depending on who you are purchasing your jewelry from. While purchasing jewelry from a designer does support another person’s dream and encourage the community to keep growing, purchasing jewelry from a corporation is not necessarily soulless or corrupt. Regardless of your choice, each will provide you with memorable jewels perfect for anyone and any occasion.

Buying artisan jewelry is a lot like purchasing a painting, while buying commercial jewelry is buying a replica of a painting. While both options are bound to leave you with meaningful, memorable jewelry that will be cherished for generations to come, there are a few key differences between purchasing from a commercial retailer and an artisan. Artisan jewelry is irreplaceable and often hard to come by, whereas commercial jewelry is widely available and consistently adheres to strict quality guidelines. Neither artisan or commercial jewelry is necessarily better or more authentic than one or the other. Whether you chose to purchase your jewelry from a retailer or directly from a designer is completely up to your personal preference.

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Sept. 14, 2018 | 392 words

Just 30 minutes outside of Houston, Spring, TX, is a town established in the 1800s with a population of roughly 60,000 today. Surrounded by lush forests, yet plenty of shopping and entertainment, there’s never a dull moment in this part of the Woodlands.

Best Hiking Trails in Spring, TX

Focusing more on Spring’s abundant nature, tourists and locals alike would be foolish not to explore the parks and hiking trails within the area. Furthermore, Spring’s parks and preserves encourage fishing, biking, bird watching, and dog walking.

• Spring Creek Greenway in Spring, TX – Venture down the same trails traversed by Akokisa Indians 200 years ago. This historic spot is also perfect for fishing, birdwatching, and butterfly spotting.
• Pundt Park in Spring, TX – Pundt is a 380 acre park with a canoe launch, playground, dog park, picnic area, and plenty of water to fish in. Pundt is apart of the Spring Creek Greenway, with a trail that connects it to Stahl Preserve.
• Stahl Preserve in Spring, TX – Adorned in cypress and magnolia trees and connected to Pundt Park, Stahl Preserve is 120 acres with trails for both hiking and biking, as well as a large lake to fish in.
• Cypresswood Trails in Spring, TX – The Cypresswood trails offer 6 miles of, again, both hiking and mountain biking options enjoyable by those at any skill level.
• Jesse H. Jones Park & Nature Center in Humble, TX – 300 acres, Jesse H. Jones Park & Nature Center is home to an extensive amount of foliage, flora, fungi, and wildlife that you are bound to encounter along these trails. The amphibians, insects, and mammals alike are all protected by the law with a strict no littering policy. Jesse H. Jones park also has a “adopt-a-trail” program, which helps maintain the park.
• Meyer Park in Spring, TX – 180 acres, this park is jam packed with trails and nearly 30 soccer fields, Meyer also features softball fields, basketball courts, 15 exercise stations, and a 3 acre fishing lake.

Spring, TX offers the best of both worlds, brimming with breathtaking scenery all within just 30 minutes of Houston. Whether you hike regularly or not, these parks and preserves also offer bike trails, pristine fishing lakes, and dog parks.

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Sept. 13, 2018 | 375 words

Studies show that procrastination is associated with higher rates of depression, anxiety, and overall decreased satisfaction in life, especially at home or in the office. With nearly a quarter of the population plagued by the struggles and ill effects that follow their patterns of procrastinating, it should serve as no surprise that productivity apps are among the most popular app categories with a market reach of nearly 75%.

Pursuing Productivity: Apps That Help You Get Sh*T Done

After mustering the courage to dive into the productivity section of the app store, it’s easy to find yourself overwhelmed by the sheer amount of variety. With so many apps to chose from, you may find yourself -quite ironically – cruising the productivity section as another way to push pressing obligations even further aside. Our favorite tried and true productivity apps that have withstood the test of an admitted procrastinator’s attention span are…

• Wunderlist helping individuals stay on track since 2011, this powerful app allows users to transfer their to-do lists seamlessly across their iOS and Mac OS devices, as well as share their lists among other users. Oh, and not to mention it’s completely free to download.
• Boomerang compatible with Gmail, Outlook, Hotmail, and Android’s email system, this app allows you to save time by scheduling and automating outgoing emails.
• UberConference offers an incredibly efficient and user friendly approach to hosting professional conference calls with features that go far beyond simply hosting conference calls, including the essential ability to view a shared screen.
• Calendly a wonderful addition to any other calendar you may already have all booked up, this app reduces the often hairy scheduling of business meetings and conferences to an effortless click of a button.

Attempting to utilize your default apps can be unnecessarily difficult, as keeping track of the ocean of events and reminders spread across various notifications can easily become overwhelming. With nearly a quarter of the population plagued by a tendency to procrastinate, and procrastination itself sharing a link to a decreased quality of life, it should serve as no surprise that productivity apps are among the most popular categories.

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Sept. 13, 2018 | 359 words

With 2.62 billion social media users worldwide, there really is no better time to take advantage of digital advertising. Digital advertisements can be anything from social media marketing campaigns to paid advertisements on various platforms. Not tapping into the 15.36 billion dollar industry of internet marketing is practically self sabotage.

Everything YOU Need to Know About Digital Marketing and Social Media

Whether you’re advertising for a small business or large corporation, social media marketing is easily the most effective way to expand your reach. When it comes to advertising online, corporations have the option to advertise their content across various social media platforms through the clever use of trending hashtags and interacting with fellow users. Furthermore, social media is a great way to see what your competitors are doing in terms of marketing and if it seems to be successful. Many social networks also offer a paid advertising option, which companies can take advantage of to advertise their products, profiles, and even specific posts. Some social networking platforms, such as Instagram, also offer what is known as a “business profile”. A business profile allows users to see how much traffic their page is getting and the statistics of certain posts.

• Facebook has more users than any other social network with 2,196 million active profiles.
• 51% of Instagram users visit the platform daily with 35% of them opening the app multiple times a day.
• 85% of U.S. consumers report using social media. 
• 58% of those consumers follow their favorite brands on social media.
• Visual content is ranked as the most important marketing content.
• More than 95 million pictures and videos are shared across Instagram daily.
• There are over 25 million business profiles on Instagram worldwide.
• Facebook’s advertising revenue for 2018 alone is nearly 18,600 million U.S. dollars.

Social media marketing is a 15.36 billion dollar industry in the United States alone. Not taking advantage of the opportunity to potentially expand your marketing reach to the 2.62 billion users worldwide is practically self sabotage.

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Sept. 12, 2018 | 603 words

Whether you call it reefer or ganja, grass or marijuana, Cannabis remains the most used drug globally. Inhaling or ingesting the plant affects areas of the brain associated with movement, sensations, visions, coordination, memory, reward, and judgment. Users often describe the high as a very mellow, euphoric, uplifting, and physically relaxing experience. Although it has been demonized since the Marihuana Tax Act of 1937, cannabis has recently been explored as a medicine, as research has shown it’s use highly beneficial for those with glaucoma, HIV/AIDS, Multiple sclerosis, as well as nerve and chronic pain. It’s also no secret that marijuana has helped patients undergoing chemotherapy regain their appetite. States with legal marijuana have also shown a decrease in opioid overdose and prescription rates., suggesting that patients would prefer to treat their pain with cannabis opposed to opiates. The chemical compounds that give cannabis it’s infamous and highly beneficial properties are referred to as Cannabinoids.

Cannabinoids – What Are They and How are They Relevant?

Cannabinoids are a natural occurring chemical compound unique to the Cannabis plant, which are divided into the following subclasses, to name just a few of them:

• Cannabigerols (CBG) – a non-psychoactive, anti-bacterial, and anti-inflammatory cannabinoid.
• Cannabichromenes (CBC) – a cannabinoid with anti-inflammatory, anti-viral, anti-depressant, and pain relieving properties.
• Cannabidiol (CBD) – a cannabinoid known for it’s anti-psychotic and pain relieving effects.
• Tetrahydrocannabinols (THC) – the most abundant cannabinoid with psychoactive properties that affect pleasure, concentration, memory, appetite, and perception. Ingesting or inhaling high amounts of THC may evoke feelings of anxiety, shortness of breath, or trembling.
• Cannabinol (CBN) – a mild psychoactive cannabinoid derivative of THC known with a sedative, lethargic effect.

Cannabinoids work by interacting with specific cannabinoid receptors found within the brain and other parts of the body. There are two types of cannabinoid receptors:

• CB1 – which affects metabolic processes and may balance the psychoactive effects of THC.
• CB2 – primarily found within immune tissues, these receptors play a role in the anti-inflammatory effects.

These receptors make up the Endocannabinoid System, a network of cells receptors that interact with said cannabinoids. The endocannabinoid system plays a role in regulating sleep, hormones, metabolism, immune functions, gastrointestinal activity, cardiovascular activity, pain perception, bone mass. This system is also responsible for our body’s anti-inflammatory response to cannabinoids and may even inhibit the growth of tumors.

In Conclusion

Cannabinoids are chemical compounds found naturally and exclusively in the cannabis plant, which are responsible for the effects of inhaling or ingesting it. These cannabinoids interact with the CB1 and CB2 cannabinoid receptors found throughout our bodies, which in turn make up our endocannabinoid system. There are many subclasses of cannabinoids all with different properties, such as CBG, CBC, CBD, THC, and CBN, to name just a few of them. Some of the classic effects of these cannabinoids are enhanced mood, increased appetite, pain relief, anti-inflammation, and anti-bacterial. Although marijuana has been unjustly been dismissed as a taboo, 31 states and Washington D.C. have shed light on it’s benefits through the legalization of both medical and recreational marijuana.

Whether you’re a regular smoker, a patient, a medical professional, or someone who is completely against the use of marijuana, it is important to understand the effects of cannabis use and it’s potential as a medicine. Not only has research shown cannabis to be effective in treating those with cancer, glaucoma, HIV, digestive issues, and chronic pain, legal marijuana has an indisputable correlation with lowered opiate overdose and prescription rates.

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Sept. 6, 2018 | 470 words

Gastritis is an inflammation of the stomach that ails more than 200,000 Americans annually. It is caused by a bacteria called Helicobacter pylori as well as regular abuse of over the counter pain relievers, excessive alcohol and caffeine consumption, stress, or a poor diet – and the pain is nothing to joke about. While some individuals may have gastritis without experiencing any symptoms, Gastritis is often accompanied by sharp, burning cramps and a number of other potentially life-threatening complications.

Pain Syndromes: Taking Control of Gastritis – The Red Flags

Before tackling your ailment head on, it’s important to determine whether or not you are actually suffering from Gastritis, as some of it’s symptoms may mimic other digestive disorder issues. An endoscopy is the most efficient way to accurately diagnose whether Gastritis is the culprit triggering the following red flags within a patient.

• A sharp, burning pain in their upper right abdomen that may worsen after eating
• Nausea or vomiting; vomiting stomach bile, blood in their vomit.
• Blood in their stool
• Heartburn, indigestion, and belching
• Loss of appetite 
• Bloating
• Fatigue

Pain Syndromes: Taking Control of Gastritis

While it may feel hopeless when it seems like everything triggers these dreadful symptoms, careful balance and key lifestyle changes will allow you to take control of your Gastritis. There are a number of medications that will encourage your stomach lining to heal, as well as plenty of over the counter antacids that will relieve symptoms by impeding the production of excess stomach acid.

However, the most important step in managing and mitigating the pain, nausea, and indigestion is changing your diet. Keeping a log of the foods that you are able to tolerate as well as the foods that upset your stomach is tremendously effective, as triggers will vary among individuals. Generally speaking, these are the following foods and substances to avoid.

• Caffeine
• Tobacco
• Alcohol
• Cucumbers, raw broccoli, raw onions, tomatoes, corn – while broccoli is a natural remedy to the h. pylori bacteria, raw broccoli may be too hard for individuals with severe cases of Gastritis to digest.
• Spicy foods
• Acidic foods – as in oranges, lemons, limes, etc…
• Processed food and gluten 
• Foods with a high fat content
• Dairy

Eliminating those foods may feel very limiting, however there are plethora of foods high in PH that should not pose any problems to those suffering from Gastritis. Apples, melons, peaches, bananas, honey, mushrooms, beets, bananas, seafood, and tofu are just a few examples.

Caused by a bacteria called Helicobacter pylori as well as excess alcohol consumption, a poor diet, stress, or regular abuse of over the counter pain relievers, Gastritis burdens over two hundred thousand Americans annually with a burning pain along with many other potentially life threatening symptoms.

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Sept. 2, 2018 | 680 words

Derived from the Latin word Saphirus and Greek word Sapheiros, which both translate to blue, Sapphire is the breathtaking September birthstone first found in the United States of America in Montana during the 1860s. Although their name literally means blue, the semi-precious gemstone comes in a variety of colors including pink, yellow, white, green, colorless, and even black.

The Buyer’s Guide to Blue Sapphire

Like any other stone, blue sapphires come in a wide variety of cuts, colors, carat, and vary in terms of durability all based upon the quality of the stone. Buyers also have the option between natural and synthetic sapphires.

The Buyer’s Guide to Blue Sapphire – Natural v.s. Synthetic Stones

Natural Sapphires are a blue variant of the mineral corundum, which forms as a result of volcanic processes deep within the Earth due to the high temperature and intense amounts of pressure. The rich, beautiful, iconic colors arise as a result of the mineral Aluminum Oxide. These stones form as they cool, and larger stones occur after longer cooling periods. This is a process that takes millions of years, further driving the value and commodity of sapphires.

Synthetic sapphires are still real sapphires, they only major difference being they are formed in a lab environment opposed to forming naturally below the Earth’s surface. Chemically created, these stones often have less imperfections than their natural counterparts while forming in a fraction of the time and at a fraction of the cost.

Although synthetic sapphires are grown under simulated conditions, they are not any less hard or visually different from their rare natural counterparts. If anything, lab created sapphires have less inclusions, perfecting their appearance. Lab created sapphires also vary less in color, as they are created with intent to be as blue as possible. However, the average person generally would not be able to tell the difference between the two.

While synthetic sapphires are no less of a gemstone than natural sapphires, many people tend to favor natural sapphires because they believe it adds to the sentiment of the jewelry to use a stone that underwent the intense and grueling volcanic processes.

The Buyer’s Guide to Blue Sapphire – Determining the Quality

Along with weighing the decision between purchasing a natural sapphire v.s. one created synthetically, there are other factors to consider such as the size, color, clarity, cut, and durability.

• Size. In natural sapphires, the size is dependent upon how long the stone cooled below the Earth’s surface during the formation process. Sapphires are available in sizes ranging from just a few point carats to hundreds of carats, however the average commercial sapphire is about 5.00 or less carats.
• Color. Although sapphires are available in a wide variety of colors far beyond the blue spectrum including pinks, yellows, oranges, and even black, the most revered sapphire are those of dark or medium blue hues. The lighter or green-tinted sapphires are often less popular and cost a bit less as a result.
• Clarity. Due to the formation process, it is almost inevitable that sapphires will have a few inclusions that are masked by their deep, rich color. Clear sapphires are incredibly rare and understandably far more expensive.
• Cut. Unlike diamonds, there really isn’t a standard cut for sapphires. Personalized cuts add personality to the piece, however it is common to see the stone finished with a step, brilliant, mixed, or cabochon cut. The cabochon cut is the easiest to produce and least expensive. A step cut allows for an incredibly smooth finish, where as brilliant and mixed cuts are done to maximize sparkle and color intensity.
• Durability. Corundum (sapphires) are incredibly hard. In fact, the only gemstone harder than a sapphire is a diamond according to Moh’s Scale. It is incredibly unlikely that a sapphire will crack, chip, or break through the stress of dairy wear and tear.

The incredibly beautiful, durability, and mesmerizing September birthstone Sapphire comes in a wide variety of cuts, sizes, and colors.

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Aug. 29, 2018 | 311 words

From stone cookware to smart fridges, 2018 has cooked up a buffet of trends you’d be a fool to let slip through the prongs of your fork. Get your plate ready, ’cause we’re about to dish out the latest, hottest trends.

Interior Remodeling: What’s Cooking? 2018 Kitchen Design Trends

1. Smart Kitchens. What once seemed like mere science fiction fantasies are rapidly becoming our reality. With innovations, like the Samsung Smart Refrigerator, that allow us to peer inside our fridge from the grocery store or send a Tweet while grabbing a glass of water, it’s no surprise the modern day counter top is often adorned with Amazon’s Alexa.
2. Contemporary Decor. Keeping up with the modern current set forth by our calorie counting plates and other seemingly unreal kitchen gadgets, we see a spike in contemporary decor. Flat cabinets, polished natural wood, and white ceramic plant pots are unapologetically prevalent – and most likely here to stay.
3. Quartz. Don’t be surprised if you encounter an abundance of quartz backsplashes and countertops while waltzing through showrooms or binge-watching your favorite home-renovation shows. Granite and Limestone have stepped aside for the elegance of crisp, white, marble.
4. Stone Cookware. Nothing says trendy like the earthy vibes brought about by a stone mortar and pestle! A pot rack shamelessly brimming with stone pots and pans will have your family, friends, and guests alike begging for seconds.
5. Industrial Decor. Embrace your rugged side and add an urban flair to your kitchen by showing off a gorgeous, unfinished brick wall. There is something beautiful to be said about cooking under tastefully-rusted light fixtures.

From stone cookware to tweeting refrigerators, this year has whipped up a buffet of trends we encourage YOU to fill your plate with and indulge in.

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Aug. 22, 2018 | 605 words

With 1 billion active users monthly, Instagram has clearly taken the social media marketing world by storm within recent years. It’s hash tagging system, the featured posts tab, simple design, and stories features make the app user-friendly and incredibly inviting to all types of consumers. Instagram also has a business profile option, which allows these users to see their page visits and the statistics of each post with ease. This summer, Instagram has launched a new feature called “IGTV” which allows users to post full screen vertical videos of up to an hour long to their profile.

Instagram: Everything You Need to Know About IGTV

IGTV encourages content creators to post full screen vertical videos of up to an hour long, opposed to posts, which are square and one minute long, or stories, which are even shorter at just 15 seconds per post. These longer videos open the floodgates for creativity for business and serve as a new way to connect with your audiences on new levels.

Finding content on IGTV is intuitive and incredibly easy. Users have the ability to browse different channels or find recommended channels under the “For You”, “Following” and “Popular” tabs. Users also have the ability to like, comment, and share videos or channels via direct message.

IGTV consists of channels, which is really just another term for creators or profiles. Anyone may become a channel, and if you follow the profile on Instagram their IGTV feed will appear for you, as well.

IGTV is already conveniently built into the Instagram app, however it is also available as an external application that can be download through both the iOS App Store and Google Play Store. Although either work for managing your IGTV channel, the IGTV app offers more in-depth features under the settings tab, allowing for further control and customization.

Instagram: Everything You Need to Know About IGTV For Business

The ability to upload hour long content to Instagram is definitely a game changing feature for the already thriving social media network. IGTV content doesn’t have to be an hour long, that is simply the time limit on videos. This feature can be utilized by business to create more entertaining and engaging content, such as FAQs, half-hour specials, detailed advertisements, and more.

• FAQs. Again, the ability to upload hour long videos to IGTV is the perfect opportunity to post an FAQ regarding your products, services, or overview as a brand.
• Interviews. Another great way to connect with your audience is conducting full-length interviews that incorporate questions submitted by other users along with questions you write yourself.
• Tutorials and Demos. With IGTV, you are able to take your time with tutorials or demonstrations of products and services.
• Webinars and Lectures. IGTV is wonderful for educational content, as well. With an hour, you could conduct highly informative and intriguing webinars.
• Advertisements. Opposed to the quick and on-the-go pace of crafting a 1 minute advertisement, IGTV serves as an open platform for more in-depth and engaging advertisements. With an hour, you could even create your own digital infomercial.

As the time spent on social media platforms increases, the amount of time spent watching traditional TV has begun to taper off. With over 1 billion active users worldwide monthly, Instagram is bridging the gap between television and social networks with it’s new IGTV feature.

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Aug. 22, 2018 | 418 words

A collaborative workspace or a coworking space is an open office environment built to encourage interaction that boosts teamwork and overall productivity – and it’s incredibly effective. With 89% of those employed within collaborative spaces reporting being happier and 84% reporting an increase in motivation, it’s no surprise that the number of coworking spaces predicted to reach nearly twenty thousand in 2018.

Cultivating a Successful Collaborative Workspace

For many, a positive social climate is a vital part of their employment. Comfortable environments yield employees that are loyal, more effective, more efficient, and much happier overall. Establishing a successful collaborative workspace will rejuvenate the office and the boosted morale is bound to raise profits and revenue.

• Openness and transparency. With as few walls and dividers as possible, an open workspace encourages communication. In fact, the office of the highly successful Citrix has all glass walls. This design allows coworkers to easily check in with one another on collaborative projects as well as inspire one another by seeing fellow peers hard at work.
• Mobility. Working in groups often involves a lot of moving parts. Your coworking space should aim to ease transportation process while ensuring there are more than enough places to sit down and work at comfortably. Citrix has integrated mobility by furnishing their office space with tables, chairs, etc… that have wheels. Your workspace should also have plenty of outlets to plug devices into, consistent lighting, and strong wifi.
• Comfort and refreshments. Using all of that brain power is bound to lead to a much-deserved break. Employees should have an area they can relax with a coffee and engage in small talk at. Encouraging tasteful non-work related interaction strengthens the sense of community within the office, which will ultimately increase the quality of teamwork.
• Community. Again, establishing a strong sense of community within the office will ultimately raise the quality of collaborative production as well as the final product.
• Location. Although video calls and instant messages ease the burden of distance, location is still a key factor in cultivating a successful coworking space. Pick a location that is easy for everyone to arrive at and offers plenty of parking.

Collaborative workspaces effectively encourage interaction and teamwork, while yielding happier employees who are far more productive than their counterparts. Needless to say, Cultivating a comfortable coworking space is simple and highly beneficial for the entire office.

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Aug. 22, 2018 | 433 words

Your brand is the face of your company, though it may be hard to pinpoint what exactly a brand is. Your brand is essentially your company’s theme. It is how you relate to your audience through visual and auditory content. That being said, your brand is the basis of your marketing campaigns. Worldwide ad spending is expected to reach 13% in 2018, turning the internet into the largest marketing medium. 75% of small business owners value the internet for it’s potential as a marketing tool. With nearly 2.62 billion social media users worldwide, grabbing the average consumer’s attention will take a unique and memorable brand identity.

An Introduction to Branding

Your brand is the face of your company. It encompasses your brand strategy as well as your visual and verbal identity. Branding your business involves careful consideration of who you are as a corporation, your goals, and your target audiences.

An Introduction to Branding  – What is Brand Strategy?

Brand Strategy is your long-term plan for successful brand development and business growth. A well-defined brand strategy reshapes all aspects of your corporation based heavily upon your target audience’s needs as well as the conditions of the competitive market.

An Introduction to Branding – What is Verbal Identity?

The verbal identity of your company includes your name, tagline, values, pitch, and vocal tone. Your verbal identity should align with your goals and audience. Incorporating words and slang relevant to your services and the age range of your target demographic keeps your company relatable, personable, and memorable.

An Introduction to Branding – What is Visual Identity?

Your business’ visual identity encompasses your graphics, illustrations, and logos. Crafting stable visual identity involves consist color coordination, typography, and themes. Your visual identity will be the basis for all of your advertisements, social media profiles, business cards, signs, and packaging.

An Introduction to Branding – Further Considerations

Your brand strategy as well as the visual and verbal identity all come together to form your brand identity. Consistency is key to cultivating a successful brand. Your visual and verbal identity should work in harmony to relate and stick out to your target audiences, while your brand strategy highlights the best aspects of your brand.

Ad spending in 2018 will turn the internet into the largest marketing platform. By 2021, it is predicted that the number of social media users will reach over 3 billion. Successfully increasing your market reach and tapping into this market will require a unique, relatable, and memorable brand identity.

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Aug. 17, 2018 | 602 words

There are 2.62 billion social media users worldwide, with Facebook ranked as the platform with the most users at 2,196 million active profiles. Social media is an essential tool for businesses to connect with their audiences, expand their reach, and implement new marketing strategies. Users often voice their opinions and discuss them with others across all platforms. That being said, your online presence and reputation can make or break your company in the digital age.

The Dos and Don’ts of Customer Service on Social Media

Social media opens the floodgates for customer interaction – and publicly, to boot. Anyone can see what you post, and your posts are often much more permanent than you may realize. When posting to social media as a brand it is imperative to remain mindful of your behavior.

The Dos

• Stay professional. Replying in too formal of a tone may come off as stiff or stuffy, however too casual of a tone reduces professionalism. Keep the tone of your replies light and informative, as if speaking to a peer to add a personable touch.
• Be friendly. Service with a smile is key, especially when approaching confrontational or irate customers.
• Think before you post. Again, posts are often far more permanent than we realize. While a post may be deleted from your profile, that doesn’t necessarily mean it’s been erased from the social media platform’s database. Furthermore, your words may live on in a screenshot that can easily be passed around from user to user on any platform.
• Reply in a timely fashion. If you don’t plan on routine inbox maintenance, you may as well not reply at all. If you wait too long, the person you are interacting with may have forgotten they had even posted to or about your company in the first place. Delayed replies also give the impression of laziness and a lack of regard for your loyal client base.
• Take it to the inbox. Attempting to resolve a customer’s issue publicly can get messy, overly complicated, and may even look unprofessional depending on the situation. Unless you are addressing a general issue, contacting the person behind the post directly is the most professional way to handle their concern.
• Use hashtags. Hashtags are a great way to reach new audiences, but they’re also perfect for finding your followers. It’s wise to monitor hashtags related to your business.

The Don’ts

• Don’t attack negative reviews or posts. Instead, approach the poster empathetically and attempt to resolve whatever issue they may be facing patiently regardless of their tone. If the user is unresponsive or unreceptive to your customer service, they may be a troll.
• Don’t get defensive. Acting defensive only furthers tension and creates a disconnect between you and your customers. Remain open minded and reply to posts or messages thoughtfully.
• Don’t ask for personal information publicly. Again, the most professional way to handle a customer’s issue or concern is through a private messaging system. Private message or encourage the user to contact a customer support email for further assistance, especially if it involves personal details.

Social media is an essential platform for businesses to connect with their audiences, expand their reach, and implement new marketing strategies. Your online presence and reputation can make or break your company, as it is the norm in the digital age for users across all social media platforms and online forum boards to share their experiences with or opinions on different brands and products.

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Aug. 2, 2018 | 358 words

Balancing a business, regardless of size, can be incredibly difficult. Management may be an incredibly demanding job and unpredictable journey, however there are a few things you can do to lighten your entrepreneurial load.

Ecommerce for Small Business – Lightening your Entrepreneurial Load

How to sell online without breaking your back

1. Focus. The internet’s infinite reach and universal nature make it tempting to pursue all of your goals at once. However, the more projects you start up, the more likely you are to become overwhelmed and burn yourself out. It’s best to start off with one business, and then branch out once it is established and you feel that you have everything under control.
2. Know your key demographic. Once you’re established, it’s important to get an idea of who your target audience is. How old are they? What do they like? How could they relate to you and your brand?
3. Take Advantage of Social Media. With 2.46 billion social media users worldwide, it is an undeniably efficient, easy, and free (unless you hire a social media manager, of course) way to globally promote your business to oceans of people. Following trends, using hashtags, and liking posts similar to your own content is a vital part of increasing your online presence.
4. Don’t limit yourself. From eBay to Etsy to hosting your own online store, the internet provides plenty of platforms to push your product on. There is no reason that you can’t join multiple! Don’t let yourself get discouraged if one platform isn’t proving to be as fruitful as you expected, simply set up shop on another.
5. Keep organized. Having a journal or planner to keep track of your to-do lists and ideas is an essential part of balancing your double life as a business mogul.

Entrepreneurship is a demanding, 24/7 balancing act. Keeping organized, focused, and knowing your key demographic are sure fire ways to lighten your workload. Taking advantage of social media and the various platforms available to sell your products are key in increasing your online presence.

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July 30, 2018 | 883 words

While more than half of a first impression is based upon body language and physical appearance, 33% of a first impression is based upon vocabulary and vocal quality. Your mood dictates your tone of voice and body language, making it imperative to mentally prepare before important speeches, conferences, meetings, and interviews. Getting into the right headspace could be accomplished through anything ranging from taking a quick nap, eating a healthy meal, practicing some yoga, or giving yourself a pep-talk in the mirror prior. However, it’s also a great idea to take a step outside of your own head and open up to external positive influences.

10 Ted Talks You HAVE to Watch Before Your Next Interview

The average job listing attracts about 250 resumes, how will you stand out from the other 249 applicants? These 10 Ted Talks will leave you informed, invigorated, inspired, and excited to ace your big interview.

1. Looking for a Job? Highlight Your Ability Not Your Experience – Jason Shen

Jason Shen uses his own experience as well as statistical data to depict how even your education does not necessarily determine your career. In fact, only a quarter of college graduates work in a field related to their degree. Contrary to popular belief, it is often your skills and abilities that determine whether you’re fit for the job, not necessarily your experience.

2. How to Stay Calm When You Know You’ll Be Stressed – Daniel Levitin 

Daniel Levitin details the effects of the stress hormone cortisol, and how it clouds judgment through his own experience of being locked out of his home the night before an important flight. Through a simple process called premortem hindsight, Levitin explains how designated places for important items and writing out your ideas alleviates stress and minimizes the potential for mistakes. Writing out what you would like to ask and highlight prior to your interview will help ensure no stone goes left unturned, while effectively decreasing levels of stress.

3. The Art of the Interview – Marc Pachter

Through his experience interviewing individuals while painting their portraits, Marc Pachter illustrates how to ask meaningful questions that encourage the interviewee to open up. This talk provides great insight for connecting with others. As an interviewee yourself, keeping the best and worst highlights in mind like, the worst interview you can have is with someone who is modest, should help you shape your responses and approach.

4. Your Body Language May Shape Who You Are – Amy Cuddy

While 55% of a first impression is based on physical appearance and body language, it’s also important to note 70% of how we communicate is nonverbal. A social scientist herself, Amy Cuddy stresses the importance of these nonverbal interactions and how to raise confidence through power posing.

5. 10 Ways to Have a Better Conversation – Celeste Headlee

Celeste Headlee shows the audience how to rise above the polarized state of our headstrong society by properly balancing listening and speaking. Headlee demonstrates how to practice good listening etiquette, embracing the natural flow of the conversation, and other great techniques by teaching the audience how to interview someone.

6. Why the Best Hire Might Not Have the Perfect Resume – Regina Hartley 

A resume tells a story. Regina Hartley explains how a CV can reflect an individuals drive, passion, focus, and work ethic in very unexpected ways. Hartley shows that the candidate who may not be perfect, per se, is at the very least worth an interview. Take her points into consideration when reflecting upon your own resume – what does your application say about you?

7. What I Learned from 32 Grueling Interviews – Ashwini Mrinal

Ashwini Mrinal shares the important lessons she learned after going through the interview process a whopping 32 times. Her relatable experiences give valuable insight into the life of an aspiring business woman in India.

8. How to Speak so That People Want to Listen – Julian Treasure

The human voice is an instrument we all play. It’s the most powerful sound in the world. Julian Treasure goes through his own personal list of the 7 Deadly Sins of Speaking. From gossip to dogmatism, Treasure demonstrates how to combat these with the four cornerstones of speaking (HAIL), vocal warm ups, and pitch control. 

9. What Makes Us Feel Good About Our Work – Dan Ariely

Behavioral economist Dan Ariely demonstrates what motivates us to work and what defines our efforts as meaningful. Before your interview, take a step outside yourself and assess your drive. Is this a new job a position that will leave you feeling motivated and fulfilled?

10. How to Spot a Liar – Pamela Meyer

Using real scientific techniques, Pamela Meyer teaches the audience how to spot a liar. Meyer’s strategies will help you determine whether your employer is truly reputable or if the position may be all smoke and mirrors.

Through vocal control and proper posture, we can take control of our nonverbal queues, which account for 70% of our communication. In conjunction with hindsight as well as many other valuable tools, the speakers in these videos will leave you feeling confident that you have the ability ace your next interview.

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July 25, 2018 | 622 words

Contemporary living in 2018 doesn’t mean living in archaic or stereotypical ways, rather it emphasises personalised living, a trend that has sky rocketed this year! With it’s rise in popularity, home owners all across the country have opened up to decorating to reflect their personalities, preferences, and lifestyle by incorporating both practical and smart furniture.

A Guide to Contemporary Living in 2018

When it comes to designing your family home, it boils down to prioritising your lovely abode to reflect your lifestyle needs. Whether you need more family and living to space for spending quality time and forming life long memories, an office space, or the ultimate “mancave” garage, 2018 is your year to personalize your house. For example, you can see the living room here is set in a formal style. With a colour blocked rug, complemented by the fireplace and firewood wall decor. Isn’t that quirky?

Modular kitchens have also played a huge role in many of the remarkable developments in the architectural field that only further encourage making a statement about who you are as a unique individual through interior design

A Guide to Contemporary Living in 2018 – Finding the Right Furniture

Whether you are seeking a simple couch or a sophisticated multi-level table, you can effectively brighten your living room and bring it into the 21st century with multiple purpose furniture. Some of the following are examples of the newest and trendiest multi-purpose furniture to have found their way into the hearts of home owners and decorators alike throughout the year.

• Built-in Home Offices – This has been especially popular, as research has estimated that roughly 3.5 million Australians regularly work from home.
• Transforming Children’s Furniture – Children’s furniture that doubles as storage space for all their toys and blankets has quickly become an essential piece.
• Headsets with a hidden storage system
• Smooth Living Rooms – Many have created the illusion of tall, open living rooms by incorporating smooth furniture and single-coloured walls. Generally, smooth surfaces have been blended with corduroy or plaid but the varying textures at play may clash.
• Proper Lighting Arrangements – Lighting makes or breaks the mood and aesthetic of the room. Natural light can play a major role in softening as well as smoothening the interior, while artificial light can provide warmth – especially during those seemingly endless winters. Colourless lights are a wonderful choice, as they are not harsh and will match any room.
• Soft Velvet and Rough Leather – The intriguing combination of dark, soft, rustled velvet over a rough leather couch may conjure up a sense of drama within your living room.
• Say Goodbye to Edgy Corners – Delicate ovals have outshone their impulsive, triangular counterparts this year. Electing to pull together your living room with a round coffee table, rug, tapestry, or releasing tension in the kitchen by rounding the edges of your counter tops will keep your home up to date and trendy!
• Watercolours are IN! – From elegant watercolour paintings to wallpapers, this look as flooded the scene with an unbeatable transparency and feathery feeling. From wall panels to modular pictures, there are many ways to incorporate watercolours into your living space.
• Classy Lamps – Lamps often come in a wide variety of shapes and sizes. Every lamp is unique from one another in terms of their light projection. For instance, you may have seen traditional palatial houses adorned with a variety of timely lamps. Modern lighting solutions have evolved, exceeding your wildest expectations with their lighting output capability.

Contemporary living is on the rise and here to stay. Design trends this year emphasise personalisation and self expression through very frothy, intricate, and ambient furniture.

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July 23, 2018 | 337 words

‘Tis the season for asphalt repairs and maintenance! With the sun high in the sky and snow storms out of sight, you’re bound to spot cracks left from this passed winter all over the road and pavement. While they may seem harmless – albeit, unattractive – they can be a tripping hazard and may even evolve into more serious damage, like potholes.

Asphalt Repairs: Why YOU Have to Get ‘Em While It’s Hot

Summer time is without a doubt the very best time of the year to lay down asphalt. Between the stable weather and extended hours, it would be downright foolish to spite yourself the opportunity for a beautiful, safe driveway.

• Higher Temperatures – As temperatures rise, the rate and risk of damage to your asphalt fall. This ensures you will be able to see all of the damages from last winter and have the chance to enjoy your beautiful, brand new asphalt with little risk of additional damages occurring for quite some time. The warmer weather also aids in the evaporation process, lowering the amount of time it will take to dry completely.
• Dryer Weather – Asphalt is incredibly sensitive to moisture. If it is too wet outside, the repair will definitely have to be rescheduled. While some areas tend to get humid during the summer months, the heat generally leaves the air much dryer than usual and precipitation definitely dies down once spring has passed.
• Extended hours – Drying in a shorter amount of time and lowered damage risks aren’t the only benefits to laying down asphalt during the summer season. The warmer weather allows pavers and laborers to work comfortably into the night, encouraging us to get the job done even faster.

Keep yourself and other drivers safe by maintaining your asphalt. Between the higher temperatures and warm weather, there really is no other better time than summer to get the job done.

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July 23, 2018 | 1719 words

Although medical marijuana is legal in 29 states with recreational being legal in 9 states, that still leaves the substance merely decriminalized or completely illegal in almost half of the United States. Furthermore, there is still a limit to how much cannabis one can legally posses at a time even within states where the use and possession of cannabis is legal.

Cannabis Possession in all 50 States as of 2018 (in alphabetical order)

1. Alabama – Any amount of cannabis for personal use is a misdemeanor punishable by 1 year of incarceration and a fine of $6,000. Any amount of cannabis for more than personal use is a felony punishable by 1-10 years of incarceration and a fine of $15,000
2. Alaska – Legal up to 1oz of cannabis and 6 plants (3 adult plants, 3 immature plants).
3. Arizona – Legal up to 2.5oz of cannabis and 12 plants.
4. Arkansas – Legal up to 3oz of cannabis per 2-week periods and no plants.
5. California – Legal up to 8oz of cannabis and 18 plants (6 adult plants, 12 immature plants).
6. Colorado – Legal up to 2oz of cannabis and 6 plants (3 adult plants, 3 immature plants).
7. Connecticut – Legal up to 2.5oz of cannabis and no plants.
8. Delaware – Legal up to 6oz of cannabis.
9. Florida – Legal dosage to be determined.
10. Georgia – Possession of 1oz or less of cannabis is a misdemeanor punishable by 1 year of incarceration and a fine of $1,000. Any amount greater than 1oz is a felony punishable by 1-40 years of incarceration and a fine ranging between $5,000-$40,000 depending on the amount of cannabis possessed and the intent.
11. Hawaii – Legal up to 4oz of cannabis and 10 plants.
12. Idaho – Possession of 3oz or less of cannabis is a misdemeanor punishable by 1 year of incarceration and a fine of $1,000. Any amount greater than 3oz is a felony punishable by 1-5 years of incarceration and a fine ranging between $5,000-$50,000 depending on the amount of cannabis possessed and the intent.
13. Illinois – Legal up to 2.5oz of cannabis per 2-week periods and no plants.
14. Indiana – CBD products with less than 0.3% THC are legal. Up to 30g of cannabis regardless of prior drug offenses are a misdemeanor punishable by 6-months to 1 year of incarceration and a fine ranging between $1,000-$5,000. Any amount greater than 30g with prior drug offenses is a felony punishable by 6-months to 2 and 1/2 years of incarceration and a $10,000 fine.
15. Iowa – Possession of cannabis regardless of the amount is a misdemeanor punishable by 6-months to 2 years of incarceration and a fine ranging between $1,000-$6,250 dependent upon prior marijuana offenses.
16. Kansas – CBD products with no THC are legal. Possession of any amount of cannabis is a misdemeanor punishable by 6 months of incarceration and a fine of $1,000. Possession of at least 450g of cannabis with intent to distribute is a felony punishable by 10-42 months of probation and a fine of $100,000.
17. Kentucky – Possession of less than 8oz of cannabis is a misdemeanor punishable by 45 days of incarceration and a fine of $250.
18. Louisiana – Possession of 14g or less of cannabis is an unclassified penalty punishable by 15 days of incarceration and a fine of $300. Possession of cannabis greater than 14g and less than 2.5lbs is an unclassified penalty punishable by 6 months of incarceration and a fine of $500. Possession of any amount greater than 60lbs is a felony punishable by 5 to 40 years of incarceration with a fine ranging between $100,000-$1,000,000 dependent upon the amount.
19. Maine – Legal up to 2.5oz of cannabis and 6 plants.
20. Maryland – Legal dosage to be determined per 1-month periods and no plants.
21. Massachusetts – Legal up to 10oz per 2-month periods and no plants.
22. Michigan – Legal up to 2.5oz of cannabis and 12 plants.
23. Minnesota – Legal dosage to be determined per 1-month periods of non-smokable cannabis and no plants.
24. Mississippi – Possession of 30g or less of cannabis carries no penalty punishable by a fine of $250. Possession of 30g or less with a prior offense is a misdemeanor punishable by 5-60 days of incarceration and a fine of $250. Possession of 30g or less with two prior offenses is a misdemeanor punishable by 5 days to 6 months of incarceration and a fine of $1,000. Possession of any amount of cannabis greater than 30g is a felony punishable by 1-30 years of incarceration and a fine ranging between $1,000-$1,000,000.
25. Missouri – Possession of up to 10g of cannabis and no prior offenses is a misdemeanor punishable by a fine of $500. Possession of up to 10g of cannabis and a prior offense is a misdemeanor punishable by 1 year of incarceration and a fine of $2,000.
26. Montana – Legal up to 1oz of cannabis and 16 plants (4 adult plants, 12 seedlings).
27. Nebraska – Possession of 1oz or less with no prior offenses is an infraction punishable by a fine of $300. Possession of 1oz or less with a prior offense is a misdemeanor punishable by 5 days of incarceration and a fine of $500. Possession of 1oz or less with two prior offenses is a misdemeanor punishable by 7 days of incarceration and a fine of $500. Possession of more than 1oz and less than 1lb is a misdemeanor punishable by 3-months of incarceration and a fine of $500. Possession of any amount greater than 1lb is a felony punishable by 5 years of incarceration and a fine of $10,000.
28. Nevada – Legal up to 2.5oz of cannabis and 12 plants.
29. New Hampshire – Legal up to 2oz of cannabis per 10-day periods and no plants.
30. New Jersey – Legal up to 2oz of cannabis and no plants.
31. New Mexico – Legal up to 6oz of cannabis and 16 plants (4 adult plants, 12 immature plants).
32. New York – Legal up to Dosage to be determined per 1-month period of non-smokable cannabis and no plants.
33. North Carolina – Possession of 0.5oz or less of cannabis for personal use is a misdemeanor punishable by a fine of $200. Possession of 0.5oz to 1.5oz of cannabis for personal use is a misdemeanor punishable by 1-45 days of incarceration and a fine of $1,000. Possession of 1.5oz – 10lbs of cannabis for personal use is a felony punishable by 3-8 months of incarceration and a fine of $1,000. Possession of any amount of cannabis with intent to distribute is a felony punishable by 2-18 and 1/2 years of incarceration and a fine ranging between $5,000-$200,000.
34. North Dakota – Legal up to 3oz of cannabis per 2-week periods and no plants.
35. Oklahoma – Possession of any amount of cannabis is a misdemeanor punishable by 1 year of incarceration and a fine of $1,000.
36. Ohio – Legal dosage to be determined per 3-month periods and no plants.
37. Oregon – Legal up to 24oz of cannabis and 24 plants (6 adult plants, 18 immature plants).
38. Pennsylvania – Legal dosage to be determined per 1-month periods and no plants.
39. Rhode Island – Legal up to 2.5oz and 12 plants.
40. South Carolina – Possession of 1oz or less of cannabis with no prior offenses is a misdemeanor punishable by 1 month of incarceration and a fine of $200. Possession of 1oz or less with prior offenses is a misdemeanor punishable by 1 year of incarceration and a fine of $2,000.
41. South Dakota – Possession of 2oz or less of cannabis is a misdemeanor punishable by 1 year of incarceration and a fine of $2,000. Possession of any amount of cannabis greater than 2oz is a felony punishable by 1-15 years of incarceration and a fine of $4,000-$30,000 dependent upon the amount.
42. Tennessee – Possession of 1/2oz or less of cannabis with no prior offenses is a misdemeanor punishable by 1 year of incarceration and a fine of $250. Possession of 1/2oz or less of cannabis with prior offenses is a misdemeanor punishable by 1 year of incarceration and a fine of $500.
43. Texas – Possession of 2oz or less of cannabis is a misdemeanor punishable by 180 days of incarceration and a fine of $2,000. Possession of cannabis greater than 2oz and less than 4oz is a misdemeanor punishable by 1 year of incarceration and a fine of $4,000. Possession of any amount greater than 4oz is a felony punishable by 180 days to – 99 years of incarceration and a fine ranging between $10,000 – $50,000 dependent upon the amount possessed.
44. Utah – Possession of less than 1oz of cannabis is a misdemeanor punishable by 6 months of incarceration and a fine of $1,000. Possession of cannabis greater than 1oz and less than 1lb is a misdemeanor punishable by 1 year of incarceration and a fine of $2,500. Possession of cannabis greater than 1lb is a felony punishable by 1-15 years of incarceration and a fine of $5,000-$10,000 dependent upon the amount possessed.
45. Virginia – Possession of less than 1/2oz of cannabis with no prior offenses is a misdemeanor punishable by 30 days of incarceration and a fine of $500. Possession of less than 1/2oz of cannabis is a misdemeanor punishable by 1 year of incarceration and a fine of $2,500.
46. Vermont – Legal up to 2oz of cannabis and 9 plants (2 adult plants, 7 immature).
47. Washington – Legal up to 8oz of cannabis and 6 plants.
48. Washington, DC – Legal up to 2oz of cannabis and no plants.
49. West Virginia – Legal dosage to be determined per 1-month periods and no plants.
50. Wisconsin – Possession of cannabis regardless of the amount with no prior offenses is a misdemeanor punishable by 6 months of incarceration and a fine of $1,000. Possession of cannabis regardless of the amount with prior offenses is a felony punishable by 3 and 1/2 years of incarceration and a fine of $10,000.
51. Wyoming – Possession of 3oz or less of cannabis is a misdemeanor punishable by 1 year of incarceration and a fine of $1,000. Possession of cannabis greater than 3oz is a felony punishable by 5 yers of incarceration and a fine of $10,000.

While medical and recreational marijuana is legal in 29 states, it is still illegal on a federal level and a punishable offense in half of the United States. Furthermore, there is still a limit to the amount of cannabis one can legally possess, even within states where medical or recreational marijuana is legal.

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July 21, 2018 | 467 words

Typography has it’s roots embedded within societies and subcultures far beyond the birth of the internet. Even prior to the invention of hot metal typesetting in the 1800’s, scribes and calligraphers alike often devoted a an impressive amount of thought, effort, and time into the style in which they’d write their work. Unsurprisingly, research confirms the ability typography has to connect with it’s viewers on an emotional level, as well as influence the image of the subject being promoted.

Evoking Emotions with Fonts: How Typography Influences Brand Image

To understand the emotional influence of typography, it’s essential to familiarize yourself with various common typefaces.

• Serif fonts, while readable, feel incredibly “brick and mortar” or stuffy. They are uniform, plain, and as a result give the impression of a very serious, consistent, reliable brand. Common serif fonts you may already be familiar with are Times New Roman, Courier, and Georgia.
• Sans-Serif fonts offer a similar sense of stability with a modern twist, due to the lack of accents punctuating the ends of characters. Clean and modern, it’s no surprise these are the go-to font in the digital world. Sans-serif fonts you’re bound to recognize are Arial, Comic Sans, Helvetica, and Trebuchet.
• Modern fonts, generally falling within the sans-serif family, are recognized by their thin strokes and progressiveness. Modern fonts are clean, crisp, youthful, and may even feel quite futuristic. Common modern fonts are Avenir, Futura, and Gill Sans.
• Monospaced fonts are categorized by their consistent lettering, as each character occupies the same amount of space. For that reason, monospaced fonts are heavily associated with computer programming as their uniform nature leaves little room for distraction. Monospaced fonts to keep an eye out for in your favorite sci-fi flicks (and in general, of course) are American Typewriter, Andale Mono, Courier New, and Menlo.
• Display fonts are unique, quirky, and encourage self-expression. Fun or fancy, display fonts you’re bound to have come across before are Copperplate, Henny Penny, and Phosphate.
• Script and Handwritten fonts to consist of endless loops and accents, increasing elegance and formality while unfortunately decreasing readability. While they open the floodgates for creativity and have the potential to humanize a brand or product, it’s best to limit the use of scripts to titles or headers. A few script fonts you should definitely recognize are Brush Script, Papyrus, and Zapfino.

Long since predating the digital age, the art of Typography and it’s influence on the world predates the invention of hot metal typesetting, with calligraphers and scribes often dedicating an impressive amount of time and energy into perfecting the aesthetics of their work. Research shows that typography plays a major role in brand expression, and serves as an priceless platform for connecting with your audience.

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July 20, 2018 | 388 words

Consistently across Gallup worldwide polls, less than 15% of employees reported that they are truly happy at their place of work, which has cost employers 500 billion dollars annually. Job dissatisfaction not only affects your employer and coworkers, it will ultimately take a toll on your physical and mental health as well. Unhappy workers tend to spend more time in isolation, are at increased risk for depression and cardiovascular diseases, have diminished levels of creativity, and a lack of overall motivation.

Signs You’re in the Wrong Career Field

Studies have found that happy employees are not only 20% more productive, they are often much more successful than their counterparts. If you’re irritable, stressed, unmotivated, and experiencing any of the other debilitating symptoms of depression due to your job, you’re definitely in the wrong field.

• Laziness, procrastination, and a lack of motivation – Constantly putting your work off to scroll through your feed, tidy around the house, and binge watch reruns on television are huge red flags. If you’re truly happy within your career, work will not feel like a chore.
• Irritability and stress – Making mountains out of molehills? Crying over spilled milk? Perhaps your temper is the result of displaced aggression. Taking out your repressed hatred for your job on inanimate objects and loved ones alike is unhealthy, destroys your relationships, and is a sign it’s time to do a little soul searching until you find a position that doesn’t leave you on edge at all times.
• Shame and reluctancy – Your career should be something you take pride in. If you are ashamed to tell others where you work, or frequently avoid discussing work, you’re definitely in the wrong field.
• Taking excessive and unnecessary amounts of time off – A position you genuinely enjoy will fill you with excitement – you may even look forward to going to work each day. If you regularly take unnecessary time off from work and avoid business gatherings as much as possible, you clearly resent aspects of your job.

While happy employees are more successful, productive, and often in much better health, studies have unfortunately revealed that less than 15% of employees worldwide are truly engaged in their work. The stress and unhappiness as a result impacts social life and relationships, creativity, motivation while increasing the risk for depression and cardiovascular disease among these individuals.

July 19, 2018 | 367 words

With 89% of United States citizens reporting that they planned on celebrating Christmas in 2017 and the average person spending about $1,000 on presents, avoiding the holiday havoc by planning your company party in July will definitely save you time and energy.

Christmas In July – How to Beat the Holiday Havoc and Plan Your Company Party NOW!

Getting a head start on the holidays isn’t entirely unheard of. Although the average person begins their holiday shopping in November, researchers have found some individuals begin in September or even earlier. Planning your annual Christmas party this early leaves plenty of time to decide on a theme and location, what sort of entertainment there might be, as well as what will be served.

• Pick your location and reserve your caterers now – There will be plenty of venues and caterers available, as most people are still too busy perfecting their summer tans to book reservations for the holiday season just yet. Convention centers and casinos are perfect for larger corporate gatherings, while individual branches may be perfectly comfortable celebrating within the office.
• Decide on a theme – Themed parties are a great deal of fun and double as an ice breaker. Ugly sweater contests or secret Santa are essential Christmas party themes.
• Entertainment arrangements – Again, now is the perfect time to book performers and live entertainers, as you’re getting your foot in the door long before most have had the chance to fill up their winter calendars. Games are another great way to keep guests engaged and entertained.

It’s also important to keep in mind that not everyone celebrates Christmas. Ensure that everyone is included by encouraging fellow coworkers and employees to incorporate traditions and festivities of their own.

Stay one step ahead of the merry madness and avoid a Christmas Crisis by planning your company party in July. Although selections may seem limited in retail stores, specialty and online shops are your go-to for year round holiday supplies. It’s also vital to stay organized and insure everyone within the office feels included at the party this upcoming season. For the latest entertainment trends and tips, head on over to our blog.
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July 19, 2018 | 367 words

With mobile app revenue reaching over 88 billion dollars worldwide and projected to continued to grow to nearly 200 billion dollars in 2020, releasing a mobile app is an exciting time brimming with opportunity and the promise of exponential financial benefits. 41% of individuals report reading online reviews “most of the time” before purchasing a product. Similarly, roughly 40% claim that it takes 4-6 reviews before they feel they trust a brand, business, or company – with 66% reporting that the overall score is the most important aspect of the review.

Managing Reviews of Your New Mobile App: Smiling in Spite of Scrutiny

While it’s easy to lose yourself in the buzz, commotion, and pride surrounding the release of your latest mobile app, guaranteeing yourself a slice of the projected 200 billion dollar industry naturally demands quality assurance and customer service. It is said that we are our biggest critics, however others have the potential to be quite cruel – and just as one bad apple rots the whole basket, one bad review can be detrimental to your app’s launch.

• Listen to both your harshest critics and your biggest fans alike. Easier said than done, it’s important not to get too down on yourself over a few nasty comments. If you find yourself particularly upset by a review, ask yourself why. Perhaps you see that their words bare an air of harsh truth. In the same vein, it’s important to accept praise without blowing your ego out of the water. Capitalize on your app’s strengths and correct potential weaknesses or flaws to sway critics in a more positive direction.
• Encourage reviews. Begging for five stars will only annoy your users, however it doesn’t hurt to occasionally remind users to leave a review. Whether this reminder comes about in the form of a once-in-a-blue-moon notification or in-app is entirely up to you. It is also a good idea to engage in social media interactions with those posting “@” your brand or under your product’s hashtag – and it certainly doesn’t hurt to punctuate a few of those interactions with a reminder to take those user’s comments to the review section of the app store, as well.
• Stay positive. Overall, it is important to retain a positive approach, regardless of your app’s reception. In the likely event that your app succeeds among even the nit-picky, it is still important to stay open minded to change. After all, there is always room for improvement.

Worldwide mobile app revenue is projected to almost scrape 200 billion by 2020. With more than half of individuals reporting that the overall rating of a product influences their decision to purchase, guaranteeing yourself a slice of mobile app industry’s incredibly promising financial potential will require a positive attitude and a healthy amount of customer service.

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July 18, 2018 | 367 words

More often than not, the term DUI, driving under the influence, is associated with alcohol use. However, being charged with a DUI goes far beyond the realms of alcohol intoxication. Driving under the influence of marijuana, certain medications, any other intoxicating substance is enough to warrant a DUI. In fact, legal and illegal drugs other than alcohol are involved in almost 20% of all crashes.

DUI: It’s More than Just Alcohol

While the BAC, blood alcohol concentration, limit for driving under the influence in the United States is .08%, driving under the influence of just one dose of certain medications or any amount of marijuana is an offense punishable by law. Unlike a breathalyzer, which has the ability to read the blood alcohol concentration instantly by a simple exhale, law enforcement lacks sufficient technology to accurately test whether or not a driver is under the influence of any other substance without further testing through lab equipment. However, suspicious driving, slurred speech, unusual behavior, and a poor performance during the FST, field sobriety test, are enough for a police officer to arrest drivers who seem intoxicated.

DUI: It’s More than Just Alcohol – Marijuana

For as “harmless” as marijuana may seem, studies have found that drivers who are high on cannabis are 25% more likely to be involved in an accident. There are only six states with per se laws related to driving under the influence of cannabis, while 18 explicitly have a zero tolerance policy. Penalties may vary depending on the state in which you were arrested and the context of your arrest, however the following are typical punishments for being charged with a marijuana DWI, driving while impaired:

• One to 365 days in jail.
• License suspension for 90 to 365 days.
• Fines up to $5,000 (plus legal expenses).
• Probation.
• Rehabilitation.

Penalties may also include house arrest, community service, and vehicle impoundment.

DUI: It’s More than Just Alcohol – Prescription Drugs

A prescription does not make it okay nor does it protect you from punishment when charged with a DUI. In fact, many prescriptions state they should not be taken before driving a vehicle or operating machinery. When charged with a prescription drug related DUI, police officers are generally looking for the following drugs:

• Pain relievers or “pain killers”
• Anti-depressants
• Sedatives and sleeping medications

If you are driving while impaired by those substances, penalties (which again, may vary dependent on the state you are in and the context of your arrest) generally include:

• Up to 30 days in jail.
• Up to $400 dollars in fines (plus legal expenses).
• License suspension for 30 days.
• Rehabilitation.
• Increased automotive insurance rates.

DUI: It’s More than Just Alcohol – Non Prescription Drugs

On top of being illegal on their own, driving under the influence of non prescription drugs is an offense punishable by law. Stimulants, such as cocaine, have been found to cause erratic driving such as speeding and a lack of regard for using signals. Penalties for driving while impaired by illicit drugs include the following:

• Up to 365 days in jail.
• Up to $10,000 in fines.
• Probation.
• License suspension.
• Rehabilitation.

Although 29 people in the United States are involved in fatal accidents due to drivers who are drunk every day, driving under the influence goes far beyond alcohol intoxication. Getting behind the wheel with marijuana, as well as many prescription and nonprescription drugs, qualifies as driving while impaired (DWI).
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July 12, 2018 | 365 words

A brand is far more than just a label, logo, or slogan – it’s the very face of your company. When establishing a brand, your logo design as well as the color pallets, fonts, themes, and marketing strategies involved all impact the impression you leave on the world. Establishing a consistent and memorable business identity is a vital part of your success.

Brand Guideline: Establishing Your Business Identity

While it may sound daunting, establishing your identity only takes following a few brand guidelines.

• Consider your impact. What impression do you want to leave with your viewers? Are you looking to be a “one-hit-wonder” who shines in the limelight for just a moment, or are you aiming to establish a household brand?
• Decide on the tone you’re going for. Is your company serious, or a bit more on the easy-going side? This will severely impact marketing strategies. While fast food establishments, like Denny’s, have incredibly well-received social media profiles, posting meme images to your business profile may not be consistent with the tone of your brand.
• Take your audience into consideration. As it is your brand, it’s important not to stray too far from your core foundation just to please potential followers or clients. It is, however, important to take your target demographic into consideration while designing your logo, business cards, and online profile. For example, if you’re targeting a millennial audience, go for a more modern look. Sleek, simplistic fonts with a minimalist color palette are design trends young adults tend to favor and relate closer to.
• Take your competitors into consideration. Analyze your competitors or fellow members in your field of expertise – what is the tone of their brand? What themes, colors, logo designs, vocabulary, and styles have they incorporated? What sets your brand apart from all the others?

A brand is the very face of your company. The name of your business, logo, and slogans should give audiences an idea of who you are as a company. Your target demographic should be encouraged to interact with and relate to your brand identity.
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July 11, 2018 | 365 words

With nearly 80% of homeowners in the United States intending to repair their home, it’s no surprise that the home improvement industry is nearly a 400 billion dollar industry. These include interior and exterior renovations; bedroom, bathroom, living room, kitchen, landscaping – and of course, doors.

Architectural Doors: Which are Right for YOU?

Whether you’re looking to repair or remodel, the door is an essential staple of your home. It is a vital part of the face of your humble abode, as it greets visitors and residents alike upon entering the house and many of it’s rooms. Naturally, there are an overwhelming variety of door types and styles to chose from.

Interior and Exterior Door Types:

• Flush – Simple, flush doors are often single doors with no detailing, paneling, or windows, with a simple door knob and optional peephole. Flush doors get the job done, but are quite bland due to their lack of defining characteristics.
• Dutch – Dutch doors are essentially two half doors stacked on top of each other that have the ability to open and close independent of each other. For example, you could open the top half of the door to call outside to your loved ones, or open the bottom door to let your dog in and out of the house.
• Panel – Another classic design, panel doors are solid with anywhere from two to five square and rectangular panels.
• Pocket – Another type of sliding door, pocket doors completely disappear into the wall upon opening. Again, these are great for areas of your home where space is tight.
• Sliding – As the name implies, these doors slide opposed to swinging to open. Sliding doors are sleek, modern, and perfect for environments that don’t necessarily have enough space for a door that opens inward or outward. Sliding doors are also a very common entryway for patios and backyards, as those exits are often too large for a standard or even double door.

Interior and Exterior Door Materials: 

• Wood – Classic, wooden doors are definitely among the most common. They can be installed as flush, panel, sliding, half glass, and more. Along with their versatility, wooden doors come in a wide variety of grains and colors.
• Glass – From all to half glass, these doors are marked by their large windows. The sunlight as well as the view of the outdoors will create a bright, positive, and open atmosphere in your foyer.
• Fiberglass – Fiberglass doors are incredibly durable, nonflammable, and built to last. They will not warp or twist, and have incredible insulation.
• Steel – Steel doors bring a very sturdy and secure element to your home and are often quite decorative.

Repairing, remodeling, or simply daydreaming up some blueprints, doors are a vital feature in the face of your home. A door should be welcoming, sturdy, and compliment the aesthetic of your house.
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June 25, 2018 | 483 words

Depression rates have been on the rise, especially in young adults and adolescence. In fact, it’s estimated that over 3 million young adults between the age of 12-17 have had a major depressive episode. Startlingly enough, there is plenty of evidence that indicates social media may be one of the leading culprits.

Technology – a Blessing or a Curse? The Dark Link Between Social Media and Depression

While social media encourages socialization, communication, and offers an astounding amount of enhanced education opportunities, it is also the gateway for cyberbullying, harassment, and sexting. Some researchers are even studying social media as a tool to measure and monitor the mental health of individual users. It’s no surprise that social media is also guilty of fostering poor body image, despite the #bodypositivity promoted on platforms like Instagram and Twitter.

In order to understand the role social media is playing in the state of your teen’s mental health, it’s important to familiarize yourself with the symptoms of depression. While depression will affect everyone differently, common symptoms are…

• Persistently low mood – this can be anything from pure apathy, a “zombie-like” personality, sadness, excessive anxiety, feelings of hopelessness, unnecessary guilt, or irritability.
• Lack of interest, enthusiasm, or energy – apparent sluggishness or a loss of interest in hobbies they were once fond of is a red flag.
• Trouble sleeping, eating, or concentrating – the hormone imbalance caused by depression not only affects mood, it can often disturb sleeping, eating, and your teen’s ability to focus.
• Unexplained pain – mysterious aches or digestive issues with seemingly no other cause may be a result of depression.

If your child is expressing any of the above symptoms along with a number of others, they may be suffering from major depression and/or potentially other mood disorders.

The Dark Link Between Social Media and Depression – the Red Flags

To determine if your teen’s mental health is being impacted by social media, look out for the following…

• Increased phone or social media activity.
• Posts with dark, depressing, or suicidal hints or innuendos. (Disclaimer: there is a difference between posts that may indicate actual suicidal thoughts, and reposts of – albeit, distasteful – memes making light of suicide).
• Social reclusion. Avoiding friends, family, and going out in general. If your child is the victim of cyberbullying, they may even stop going to school altogether.
• Low self esteem.
• Anxiety while using the computer or cell phone. Look out for furrowed brows and quick tab closes when you walk by.

Depression rates, especially in teens and young adults, have been on the rise. It’s estimated that over 3 million young adults have experienced a major depressive episode. While social media is a wonderful portal for socialization and enhanced education, it can be a toxic gateway to cyberbullying, sexting, and harassment.

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June 19, 2018 | 453 words

With the ability to broadcast our thoughts to an audience of potentially 2.46 billion worldwide at the press of a button at any given time, it’s important to consider just how much you’re sharing and who might view it. Does your profile come off as overbearing? Are you guilty of oversharing?

Social Media and Oversharing – Just How Much Is Too Much?

Before hitting “post”, consider the following:

• How many posts have I published today? While the content of each post may be family-friendly, over posting clogs the timelines of others. Is your afternoon espresso really more revolutionary than this morning’s cup o’ joe, or are you unnecessarily pestering your friends and followers?
• How opinionated is my post? Getting your voice out there is great, but are you willing to stand behind your bias? This is especially important when commenting on more controversial topics.
• What emotions am I expressing in my post? The internet can be a great place to get sympathy, empathy, and advice. However, it’s important to think about what emotions are being expressed in your post. Are you impulsively unleashing pent up road rage onto your page? Licking your wounds over some Tinder hook-up? Do strangers, friends, family, and alike really need to know your every innermost feelings and thoughts?

Social Media and Oversharing – So What?

Hey, we all put our foot in our mouths from time to time. It‘s perfectly normal and healthy to vent your emotions. You may feel social media is the perfect outlet to empty your mental clutter, and if it makes anyone uncomfortable – so what? Those who don’t appreciate your soul-felt rants can simply unfollow, right?

While that may be true, taking your audience into account is important for your own sake. Considering that 70% of employers scan the web for profiles of potential hires, ask yourself how your online persona could impact your career. Do you feel comfortable with future bosses seeing pictures of you “totally #wasted” at that frat party last weekend?

Don’t be fooled by the “private profile” and delete buttons, either. Once you post something, it’s no longer in your control. You have no idea who might’ve saved, screenshot, and passed around your content. On top of that, “deleting” a post doesn’t necessarily mean it’s deleted – rather, it’s simply removed from your profile. Whether it remains on a server or database indefinitely is up to the platform you’re posting on.

With the ability to broadcast our thoughts to an audience of potentially 2.46 billion worldwide instantly at our fingertips, it’s important to consider what we’re sharing and who might view it.

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June 15, 2018 | 623 words

Ever wonder why the early bird catches the worm? Plenty of scientific studies and statistical data link waking up early to greater mental health, higher grades/success rates, healthier diets, and overall mood improvements. With all of these benefits, it’s no surprise that 50% of self-made millionaires wake up hours before the work day begins.

Why the Early Bird Always Catches the Worm

It’s not mere coincidence that waking up early correlates with a greater quality of life overall – but it’s important to note that waking up early does not mean sacrificing sleep. In fact, sleep is vital. Sleep deprivation often causes hypertension, symptoms of psychosis, all while being potentially fatal. A lack of sleep may also impact your memory, metabolism, and mood. Research has proven time and time again that the average adult needs seven to nine hours of sleep.

Waking up early after getting the necessary hours of sleep establishes a healthy circadian rhythm, which goes hand in hand with other healthy habits. Treating your body right and allowing it to replenish itself will improve your mental health as well as your appetite, which are two key factors in determining the quality of your life.

• The impact of good mental health is greater than many think. A sound mind establishes a healthy sense of yourself and the world around you. With the peace, clarity, and calm brought on by a great night’s sleep, you will find yourself feeling more productive, grounded, and confident.
• We all hear that a balanced diet and eating habits have a profound effect – but exactly how profound? Well, malnutrition leaves individuals feeling irritable, confused, stressed, unproductive, and again, has potentially fatal consequences. Waking up early is associated with a decreased craving for “junk” foods, making eating right an easy choice.

How YOU Can Catch the Worm Too!

While it’s not uncommon for many of us to slap the snooze button the moment we begin to hear our alarms go off, waking up early is often far less challenging than it seems. By making a few changes in your daily routine, you too can benefit from the effects of rising alongside the sun every morning.

• Routine sleep maintenance – As stated above, sleep is vital. If you are going to bed at a reasonable time every night, it only makes sense that you would wake up at a decent hour every morning, as well.
• Exercise – Along with many other benefits, exercise does contribute to your sleep cycle and has the potential to naturally cure insomnia. However, it’s not just a matter of merely tiring yourself out to sleep longer. Exercise increases the amount of time your body spends in the deeper stages of sleep, improving your overall quality of rest.
• Relax technology-free before bed – It’s no secret that technology disrupts sleep. Their stimulus, as well as the light from the screen, tells our brains to “stay awake”. Putting your phone down, shutting off the TV, and perhaps picking up a book are surefire ways to ensure quality dozing.
• Don’t hit snooze – While those extra ten minutes in bed may seem like a good idea, reawakening will only leave you feeling even more exhausted. Falling back asleep restarts the sleep cycle, which leaves us feeling groggy and irritable when disrupted.

It’s no wonder the early bird catches the worm, tends to be more successful, productive, and healthier, leading to a much greater quality of life overall. With so many benefits backed up timelessly by a plethora of scientific studies and statistical data, it’s no surprise that most Americans are tackling the day by 6:30 AM.
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June 13, 2018 | 453 words

Between the number of social media users skyrocketing over two and a half billion worldwide and the endless advertising opportunities each platform carries, it’s no surprise that the United States alone poured 14.8 billion dollars into social media marketing in just one fiscal year. From Facebook, to Instagram – even Snapchat – every platform offers large and small business owners alike a chance to expand their market reach to an incomprehensibly sized audience on a global level.

Is Digital Marketing Right for my Brand? The Importance of Social Media Marketing

Whether you’re running a blog, an e-commerce/e-shop, or even a local mom and pop shop, Is Digital Marketing Right for my Brand? Is hardly even a question. Business social media profiles expand your client base, serve as a platform for extensive unique advertising techniques, and encourage interaction between you as well as your target audiences.

• Market reach – Between hashtags, trending topics, and featured posts, most social media platforms offer user friendly tools to engross yourself in the community or subject you are posting about. These tools allow you to become involved in your community, gain exposure to new followers, and scope out potential “competitors” in the field.
• Social Media Advertising – along with many social media sites allowing users to pay for sitewide advertisements, efficient hashtagging and interaction serves as the perfect way to establish your brand’s presence for free. Simply liking and following other profiles, as well as commenting on other posts, is a surefire way to encourage other people to visit your page. Your posts, as well as your profile, are a blank canvas for you to paint the picture of your business identity through digital media. Be sure to have an intriguing and catchy bio and profile picture that accurately express what your company stands for, and include any relevant links
• User interaction – As stated above, the sheer act of liking, commenting on, and following other profiles is guaranteed to gain you new followers. User interaction also helps establish your company’s personality, may increase customer service, as well as add a memorable and personable aspect to your company. Many big corporations, such as Wendy’s, capitalize on internet memes and witty replies to their followers as a way to establish presence. Screenshots of such Tweets are often passed around from platform to platform, person to person, and thus spark interest in the company as well as their profile.

With over two and a half billion users worldwide and advertising revenue potential spanning into the millions, it’s would be spiteful not to take advantage of the digital marketing opportunities offered by all social media platforms alike.

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June 8, 2018 | 453 words

With studies finding that 50% of all renters in the United States are under 30 years old, it should serve as no surprise that there seems to be an air of mystery and a whole lot of questions regarding the general rent criteria. Even for individuals over 30, it’s not uncommon to be unfamiliar with and curious about what it takes to become a renter.

Typical Rent Criteria: Everything Young New Renters Need to Know NOW

Generally, most renters have the following guidelines:

1. You must be 18 years of age or older.
2. You must have a valid government-issued ID (for example, a driver’s license or state issued identification card).
3. You must undergo a background check.
4. You must not have any past due rent or outstanding property debts.
5. You should have a credit score of 620 or above.
6. You are expected to pay a non-refundable application fee.
7. You are expected to have a gross income of at least three times the amount of the property’s rent.

Any and all cosigners are also expected to meet the above guidelines, as well as any other requirements the landlord may have.

While the following guidelines will vary from landlord to landlord, they are considerations all tenants should keep in mind before going through the rental application process:

1. Pet policies – if you have any animals or potentially desire to adopt any for the duration of your residency, it is worth investigating if pets are allowed on the property, how many are allowed, if there are only a specific set of animals allowed, and if pets must be under a certain size.
2. Vehicle policies and parking – some landlords may limit the amount of vehicles allowed on the property, while other residencies may simply not have enough space for multiple vehicles per tenant.
3. Employment history – while you will generally be expected to have a gross income greater than three times the rent, your length of employment as well as prior employment may be taken into consideration.
4. Rental history – regardless of any outstanding property debt, your rental history may be inspected for any reports of property damage, noise complaints, and anything else that may imply unfair treatment of the property or failure to abide by previous landlord’s policies.

Whether you fall into the 50% of renters in the United States that are under 30 or not, it’s not uncommon to be unfamiliar with the general rent criteria or have some curiosity regarding what it takes to become a renter.
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May 30, 2018 | 577 words

With over 2.5 billion users worldwide, it’s no surprise that the United States alone poured 9.4 billion dollars into advertising across various social media platforms in just one year. The efficiency, potential reach, control, and customization open the flood gates to an ocean of endless opportunity for corporations and entrepreneurs alike.

Instagram, who’s top users have follower counts spanning into the 100 millions, has been dominating the social media advertising field. The platform is user friendly, promotes interaction, and increases market reach infinitely through the likes of it’s effortless hashtag system and other features.

Social Media Advertising: Making the Most of Instagram

• Profile. Your profile is the first impression visitors will gain of your content – so make the most of it. Your bio and profile picture should be a reflection of your content. Be sure to include a link, if applicable, and take advantage of the ability to highlight stories to your page. It’s also wise to take advantage of Instagram’s business profile feature, which allows the user to view their own profile and post statistics, as well as advertise specific posts.
• Stories. Similar to Snapchat’s story feature, Instagram stories allow the user to capture new or upload preexisting footage that will appear on their profile for 24 hours (a story can, however, stay public indefinitely if “highlighted” to your profile). Stories have unique filters and features, such as the ability to see everyone who has viewed the content. While generally temporary, stories are a wonderful way to make your profile feel “alive” by adding another level of interaction between you and your followers.
• Live video. Instagram also allows users to stream video footage to their audience in live time through the live video feature. Live videos encourage heavy follower-interaction via comments (which may also be filtered to prevent spam, harassment, etc…), boosting your relationship and connectivity. Live videos also have the ability to be shared to your story with ease.
• Hashtags. Hashtags are the primary method for increasing the reach of your content. Through the use of efficient hashtags, your posts and profile have the opportunity to expand your market outreach to individuals who already share an interest in the type of content you are sharing. Hashtags also allow you to see other content similar to yours, giving you an idea of the potential “competition” and overall community.
• Post consistency. Consistency is key in ensuring a stable flow of traffic, especially if you take advantage of the right hashtags. While a post-binge may be necessary from time-to-time, regularly flooding your followers feed may quickly become a turn off. Similarly, spreading posts out too much may cause some followers to lose interest. As Instagram’s mobile layout displays posts in columns of three, it’s not uncommon to see users post in groups of three.
• Interact with other posts. Engaging in other user’s content is a surefire way to attract attention and increase your amount of followers, especially if you target those who share your hashtags and post similar content. From there, the profile as well as their followers have the potential to visit your page.

With over 2.5 billion users worldwide, the efficiency, reach, control, and customization and opportunity associated with social media marketing are invaluable to corporations and entrepreneurs alike. Instagram is an inviting platform that fosters meaningful follower interactions and makes sharing your content a breeze.
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May 23, 2018 | 510 words

Although most platforms require you are of at least 13 years of age in order to sign up, studies have found that 61% of people create their first online profiles much younger than that with 44% of these startlingly young users admitting to spending over 3 hours a day on socializing on the internet. Unfortunately, all of this unsupervised time spent living out digital lives has left 46% of our youth victim to threatening or intimidating messages.

Nintendo’s reputation as a family-friendly brand in households across the world has been deeply ingrained their company’s identity since the release of their very first consoles, the NES (Nintendo Entertainment System), SNES (Super Nintendo Entertainment System), and N64 (Nintendo 64), to name a few. With colorful titles brimming with hours of endless fun, such as Mario, Pokémon, and Kirby, it’s no surprise us parents find our Christmas and Birthday wish lists packed with pleads for Nintendo games, consoles, and accessories.

Nintendo Switch: Parental Controls Made Easy

With nearly 12 million units sold globally in 2017 alone, we expect parents worldwide must be scratching their heads over how to insure their child has the safest, most pleasant experience on their Nintendo Switch as possible. Luckily, Nintendo provides a mobile app available for both Android and iOS platforms that goes above and beyond to give parents all the tools they could ever dream of using to guide the light of their life’s time and usage of the latest console.

• Time management the Nintendo Switch Parental Controls app allows you to not only control the amount of time your child spends on the system, it also gives you the ability to track just how much time is spent on the Switch, and even set a “bedtime alarm”.
• Library and software management the app also allows you to restrict certain titles based on custom preferences or age rating by setting a parent-set pin on these games. You are also given the ability to see how much time is spent on each game and which games are the most played, as well as the ability to manage access to the Nintendo eShop.
• Social management the final most important and impressive feature provided by the Nintendo Switch Parental Controls app enables you to restrict sharing on Nintendo’s built-in social platform, as well as disable the ability to post in-game content to social media from the console.

With nearly 12 million units sold globally in 2017 alone, we expect parents to strive for ensuring their child has the safest most enjoyable experience possible with Nintendo’s latest family-oriented console, the Nintendo Switch. While most social media platforms require you are of at least 13 years of age in order to sign up, studies find that 61% of people create their first online prior to the minimum age requirement. Disturbingly enough, 46% of our youth fall victim to threatening or intimidating messages.

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May 17, 2018 | 398 words

While the internet is a vast, endless ocean of resources and references, the general consensus concludes that the English language is definitely among the most difficult to learn. Some studies suggest this could be solved by creating more encouraging, slow-paced learning environments. In any case, it still remains that as many as 96% of European secondary school students are currently studying English as a second language.

Making Sense of English Grammar: Homonyms, Homophones, and Homographs

Already riddled with contradictions and far too dependent on context, homonyms, homophones, and homographs dog pile onto the confusing concepts that cloud the English language.

Homonyms are words that may sound alike or share the same spelling, but have different meanings. Common examples include:

• “allowed/aloud”: “You are allowed to go to the mall.”/”Could you read that aloud, please?”
• “bear/bare”: “We saw bears at the zoo.”/”Be careful while walking barefoot.”
• “can/can”: “Can you come over tonight?”/”There is only one can of soup left.”

Homonyms can further be broken down into Homophones and Homographs.

• Homophones are words that sound similar but are spelled differently. I.e:
  • “by”/”bye”/”buy”: “Stand by the ocean so I can take your picture!”/”I didn’t want to say bye, but I knew we would see each other again soon.”/”I want to buy a souvenir.”
  • “desert/”dessert”: “It’s not uncommon to find an abundance of cacti and coyotes in the desert.”/”Ice cream is my favorite dessert.”
  • “to/two/too”: “Let’s go to the ice cream truck!”/”Could I have two ice cream cones, please?”/”Your favorite flavor is chocolate, too!?”
• Homographs are words that share the same spelling but are pronounced differently. A few homographs you may already be familiar with are:
  • “bow/bow”: “She took a bow after her performance.”/”I never learned how to use a bow and arrow.”
  • “bat/bat”: “There are many bats in that cave.”/”In order to play baseball, you will need a bat.”
  • “match/match”: “Your t-shirt and shoes match perfectly.”/”Be careful while lighting that match!”
  • “wave/wave”: “Did you wave goodbye?”/”The waves at the beach peak during high tide.”

Riddled with contradictions and the victim of subjectivity, the English language is unanimously quite tricky to master. Considering the sheer amount of youth currently studying the language, we cannot stress enough the importance of creating an encouraging learning environment that clearly demonstrates some of the language’s more confusing concepts.

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May 10, 2018 | 370 words

Communication expands far beyond the scope of verbal transactions. In fact, studies show that body language accounts for 70% of how we communicate. Astounding, considering the ways in which technology has revolutionized day to day interactions, with 81% of Americans reporting the use of social media. The graze of a hand, a wink, a smile, or a kiss could all be worth much more than a thousand clicks of the tongue or a keyboard.

Mastering the Art of Kissing 

From speaking to eating, the mouth is a vital and incredibly versatile facet in our day to day lives – so it only makes sense that we have an innate desire to slobber all over one another.

• Chapstick! Chapstick! Chapstick! To ensure a smooth make out sesh, butter your lips up prior in a subtle or non-flavored chapstick. Soft, luscious lips will undoubtedly leave your partner longing for more.
• Eye contact. Your eyes should primarily remain closed while kissing – after all, it’s important not to creep your significant other or lady of the night out with a piercing, unending stare. That being said, nothing boosts intimacy quite like gazing into each other’s eyes between kisses.
• Remain gentle, and graceful. While it may be hard to resist the urge to pin your partner to the wall and vigorously paint their lips with your tongue, this isn’t a game of tonsil tennis. Take your time – it will only enhance the experience for both parties, as well as extend the length of the kiss.
• Don’t shy away from using your teeth. A little nibble goes a long way. Lightly grazing your lover’s lips with your teeth can add an intense, borderline erotic element to the make out session. Again, take your time and be gentle – you don’t want to accidentally bite through their lip, either.

These lips were made for kissing – and that’s just what they’ll do. Effortlessly master the art of kissing and shamelessly shower your partner with a passion that simply cannot be conveyed through the 30% of our transactions that are verbal.

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May 9, 2018 | 529 words

While getting organized may seem like an unnecessary hassle, studies show that cleaner home environments result in happier, more productive moods. On the flip side of the argument, messier homes are associated with lowered moods, and unhealthy habits due to our body’s stress response to the chaos and disarray piled all around it. With a little bit of motivation, guidance, and the right tools, DIY home organization can be a walk in the park.

10 Unbeatable Tips for DIY Home Organization

Once you’ve mustered the motivation to tackle reorganizing your humble abode, the rest is a matter of prioritizing your belongings, then figuring out what tools, supplies, storage devices, etc… are best suited for your space and needs.

1. Out with the old, in with the new. We highly recommend going through your belongings and deciding which possessions are truly necessary. It doesn’t make sense to pour your heart into creating a space for belongings that are essentially clutter them self. Hosting a garage sale or selling to second hand shops will also create space for newer gadgets and help fund your DIY Home Organization Project.
2. Tool holders. Understandably, it’s not uncommon for our work benches to become a sea of hammers, and screwdrivers. Wall tool holders keep your tools safe and out of the way.
3. Shelves! Shelves open the floodgates for a creative way to apply order to your belongings and display them nicely – especially in limited spaces. Plastic bins shelf dividers can provide additional storage and help you stay tidy.
4. Hooks. Get hooked on hanging up your junk. Peg hooks are durable, strong, and incredibly versatile.
5. Labels. Labels allow you to get an idea of what you’re looking at, and help you and the other members of your household remember where everything belongs.
6. Velcro. Again, hanging your belongs is a great way to display them while keeping everything out of the way. Velcro is simply another marvelous method of doing so – especially if you are seeking a place for your controllers.
7. Zip ties. Zip ties could have a plethora of uses, however they are notably helpful when it comes to organizing wires. Say goodbye to detangling messy cables!
8. Muffin tins. Muffin tins aren’t exclusive to the kitchen – in fact, we recommend using them to store nails, screws, thumbtacks, and other little objects that could easily be misplaced.
9. Jars. Cute and trendy, we recommend using jars to store candy, utensils, straws, and more.
10. Binder clips. Binder clips can hold wires in place by slipping them through the metal arms and clamping the clip to nearly any surface. This method is so insanely easy yet incredibly helpful, you may find yourself wondering how you didn’t think to do this sooner.

Studies show that home environments are a key factor in lifted moods, healthy lifestyle choices, and an overall increase in productivity. By incorporating everyday items in innovative ways, such as binder clips as wire organizers, or getting your hands on peg hooks and other essential organizational tools, DIY Home Organization is an effortless walk in the park.

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April 24, 2018 | 460 words

It is nothing short of downright absurd the sheer amount of real estate agents who block themselves in by limiting the platforms they are listing your property to. Based on our study, exclusively advertising to Craigslist leaves 40% of the rental market completely untapped. Intellirent wants your listing to reach it’s full potential by insuring it reaches as many viable clients as possible – and at an unbelievably affordable price… Free!

Taking Necessary Advantage of Proper Rental Marketing for Free

Intellirent wants your listing to have more than a fair shot in the merciless rental market by helping you guarantee it reaches as many potential clients as possible. Based upon a study we conducted, exclusively marketing to Craigslist ignores approximately 40% of renters who very well may have been interested in your property. The source of our data is a listing we hawked over intently in order to further our understanding of what a successful listing is composed of and optimize our free marketing software with your best interest as our priority.

Taking Advantage of Proper Rental Marketing – Best Platforms

Our study found that the rental listing platforms that reeled in the most scheduled and confirmed appointments with an agent were as follows:

1. Craigslist – 60% Clean, simple, user friendly, and universally compatible, it’s no surprise Craigslist accounted for 60% of our studied listing’s confirmed appointments.
2. Zillow and HotPads – 14.3% Tied neck-and-neck for second place, both Zillow and HotPads made up for 14.3% of the appointments.
3. Zumper – 5.7% With it’s reliable software that takes modern to new levels of breathtaking, Zumper comes in hot for third place, making up nearly 6% of the appointments interested renters scheduled.
4. Trulia and PadMapper – 2.9% Finally, accounting for roughly 3% of appointments set and confirmed, you just can’t go wrong listing on Trulia and PadMapper.

Taking Advantage of Proper Rental Marketing – Our Software

At Intellirent, we understand better than anyone that knowing where to advertise is only half the battle. Monitoring and maintaining your listing across various platforms quickly becomes overwhelming and confusing – now throw a few more properties to keep up with and you’ll find your inbox quickly becomes a cataclysm for criss-crossed notifications and spam. Our free software allows you to easily keep track of your property while distributing the advertisement to the top listing sites to maximize your rental property’s potential.

It is a stroke of pure madness the sheer amount of real estate agents who hold the clients they’re representing with improper marketing. Listing rentals to a platform or two exclusively does irreparable damage to the property’s consumer reach. Intellirent wants your listing to go beyond your expectations by insuring it reaches as many viable clients as possible – for free!

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Jan. 31, 2018 | 349 words

With 81% of the United States population alone reporting that they use social media, having and maintaining a profile is without a doubt an essential part of staying connected. Making your mark, however, can be quite a challenge. Here are our favorite tips for insuring your content rises above the rest and resonates with those who view it.

How to Create Awesome Social Media Content

1. Encourage interaction. While you shouldn’t have to beg for comments, it’s important to post engaging content that evokes a response. Including a question within your post is a great way to encourage interaction. Stating something along the lines of, “be sure to comment below” is a more passive way to invite comments, or at least establish that you are interested in what your viewers could contribute to your content.
2. Have a sense of direction. Keep your posts focused and on topic. If you have multiple ideas, spread them out over multiple posts to prevent overwhelming your viewers. Spreading your ideas out also increases your reach.
3. Stay mobile friendly. With mobile devices accounting for 50.02% of market share world wide and 80% of time spent on social media is from a smartphone, keeping your content mobile friendly is vital. Otherwise, you are potentially discouraging a major source of traffic.
4. Don’t shy away from imagery! Draw your audiences in with bright, vibrant, and intriguing pictures. Whether it’s an illustration, a nature shot, or simply something that inspires a chuckle or two, our increasingly limited attention spans thrive on captivating images. If you find yourself in a pinch, we suggest taking advantage of free stock photo sites such as Pexels.

With 81% of the United States population reporting their social media use and the average user spending over two hours a day on social media, it seems as though having a profile is as natural (and necessary) as breathing in this day and age – especially if you’re in marketing. Keeping your content engaging and interesting is imperative in resonating with your audience.

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Jan. 9, 2018 | 367 words

With it’s A8 chip and seven tweeters, Apple is once again revolutionizing the music industry with Apple Homepod‘s state of the art technology.

Apple HomePod – Shaping the Future of Smart Speakers

The Apple Homepod is more than just a speaker, it’s practically a personal DJ. With the ability to adjust to it’s surroundings, make predictions about your taste in music, and even control the lights in your house, the Homepod is sending ripples in both the speaker and AI personal assistant industry.

While speakers and AI assistants are nothing new, the world has never seen such a seamless combination of the two. Sure, competitors like Alexa and Google Home offer similar hands free amenities; both can send texts, set reminders, play music, search the web – basically everything you’d expect from a virtual assistant. However, neither offer quite as personalized and autonomous of a music listening experience. The HomePod tailors music from Apple Music‘s 40 million+ song library to your preferences and delivers each through it’s unbelievably high-quality 360º speaker system.

It’s hard to say whether or not competitors will be able to outdo this technology any time soon, but the pressure to keep up is certainly on.

Apple HomePod – Everything You Need to Know

Apple has managed to raise the volume in industry standards, neatly packaging an A8 chip, a high-excursion woofer, six microphones, and seven tweeters all within six by seven inches of minimalist mesh fabric. The HomePod is available in either white or space grey, allowing it to blend seamlessly into any room and keeping it easy on the eyes.

Taking advantage of Siri technology, the HomePod supports a number of Apple’s default applications, as well as third party apps. You can also sync your HomePod with your other Apple devices, of course, through the power of your Apple ID.

While a release date hasn’t been announced yet, it is scheduled to hit the shelves in the US, UK, and Australia some time in early 2018.

Apple has once again revolutionized the music industry with Apple Homepod, the smart speaker of the future.
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Jan. 3, 2018 | 367 words

Receiving a letter or audit from the Internal Revenue Service is judiciously intimidating, although it doesn’t have to be. With the right mindset and resources, the dispute can be settled and business as usual can continue to sail smoothly.

The IRS Is Coming After Me. Now What?

If you find yourself targeted by the IRS, our first and foremost piece of advice is don’t panic. While it’s natural to find yourself anxious at the sight of an envelope adorned with their stamp, it’s important to remember that the IRS is not your enemy. Our lawful government will always sway towards the side of We the People, when appropriate.

• Get educated. Before contacting a lawyer (if you choose to), it’s wise to familiarize yourself with the laws and procedures regarding your case. The official IRS website has a whole page devoted to documentation. For further instructions or additional information in general, snail mail, email, and telephonicassistance are available. Often, they’re eager to provide as much help as possible.
• Gain insight. Alongside familiarizing yourself with the facts, it’s a good idea to gain the perspective of others who may have gone through or faced similar situations. Thanks to the internet, there are plenty of forums, blog posts, etc… dedicated to the experiences of others.
• Consult a lawyer. After doing research of your own, we highly recommend consulting a lawyer. While tax lawyers may be costly, it isn’t very difficult to find an attorney who will provide a free consultation over the phone. It’s highly likely that a lawyer can provide advice or a unique point of view, which may be influenced by their own first hand experiences with similar cases. If it’s decided that you will need an attorney, hiring a pro bono tax lawyer is always an affordable option.

Receiving a letter from the IRS is rightfully intimidating, although it doesn’t have to be. With proper insight and education, your case can be handled calmly and amicably.
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Dec. 11, 2017 | 278 words

Eating can be a challenge when burdened by Crohn’s Disease. You may feel trapped by having to constantly tip-toe around triggering your condition, or possibly even fear eating all together.

We at Turtle Valley Bison Co. want you to know we wholeheartedly empathize with your struggle. That’s why we go above and beyond to provide high quality meat that victims of Crohn’s Disease and other inflammatory bowel diseases alike are able to enjoy worry and symptom free.

What is Crohn’s Disease?

In case you are unfamiliar, Crohn’s Disease is a painful, potentially life-threatening, chronic inflammatory bowel disease. Symptoms include but are not limited to: varying levels of abdominal discomfort, diarrhea, ulcers, fatigue, anemia, arthritis, decreased appetite and weight loss.

The cause of Crohn’s Disease remains ambiguous. However, it is likely traced to an abnormal response within the immune system to otherwise normal intestinal bacteria.

Sufferers often must sacrifice dairy, carbonated beverages, coffee, tea, raw fruits and vegetables, whole grains, spicy foods, and red meats.

Bison and Crohn’s Disease

Although bison is a red meat, it is considerably healthier than beef, with a much higher nutritional value. Bison are much lower in fat than other cattle and fish, allowing those with Crohn’s and other inflammatory bowel diseases to satisfy their appetite for meat symptom and worry free.

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Dec. 6, 2017 | 318 words

‘Tis the season! With the holidays right around the corner, now is a better time than ever to purchase gift cards online.

E-Gift Cards: What’s all this fuss about?

E-gift cards are exactly what they sound like – digital gift cards. Instant, convenient, and simple, it’s no wonder e-gift cards are taking over. They are widely available, with most brands and corporations offering them directly on their site or through affiliates. E-gift cards, just as any other gift card, come in a variety of designs perfect for any occasion. They’re generally sold in $25, $50, and $100 increments, however some companies offer an option for custom monetary value.

E-Gift Cards v.s. Physical Gift Cards

Although they serve the same purpose and function almost identically, there are benefits to purchasing an e-gift card over a physical gift card.

• E-Gift Cards are unbelievably convenient. With the ability to be purchased anywhere, any time, and delivered to your recipient via email whenever you chose, opting to give an online gift card seems like a brainer. Why not save yourself a trip to the store?
• E-Gift cards are easy to use. Generally, all your recipient has to do is input the card number emailed to them into the website they desire to purchase from.
• With customization on their side, E-Gift Cards are incredibly personable. While physical gift cards are available in an array of designs, e-gift cards are often customizable. Whether you select a photo of your recipient or opt for imagery pertaining to their interests, it’s inevitable that the thoughtful nature of a custom gift card will be found heart-warming.

Instant, convenient, and simple, it’s no wonder e-gift cards are taking over. With the holidays right around the corner, it couldn’t be a better time to purchase a gift card or few online. We ho-ho-hope your email is overflowing with e-gift cards this season!

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Dec. 4, 2017 | 464 words

Composing a business identity often seems a whole lot more intimidating than it really is. Establishing your company image may not be an overnight process, however, a little insight certainly goes a long way.

Business Identity – Insight for all Entrepreneurs Alike

Whether you’re rebranding or just getting started, it’s important to ask yourself the following questions:

• Who are my potential clients? While maintaining a unique and personable identity is important, it’s equally as important to consider who your target demographic is. Are you seeking to connect with trendsetting millennials, senior citizens, etc…? What interests your audience? Perhaps if you’re looking to sell sports drinks, you’d use imagery from various popular sports in order to capture the attention of your audience.
• What impression do I want my audience to get from my business’ image? Deciding whether you would like a more professional or casual image, as well as how much you are willing to interact with your customers are key factors in mapping out how you would like to present your business to the world.
• Who are my competitors? Familiarize yourself with the market and pre established companies. What are they doing right? What would you change about them? Their proximity, product similarity, and customer-base are also worth taking into consideration.
• What sets me apart from my competitors? Competition is inevitable in most markets. Don’t fret! Instead, use this to your advantage by capitalizing on what sets your company apart from the rest. However, it’s imperative not to take this too far – being blatantly disrespectful towards other brands is no way to gain endorsement or respect for your own brand.

Once your confident in the impression your business gives off, it’s time to wrap it all together with a logo. As this will be your company’s way of introducing itself to the world, your logo should be unique, memorable, yet not too distracting. At a glance, it should give even those who have never heard of you before a good idea of what services or products you provide.

Brainstorming with partners, employees, friends, and family are great ways to organize your ideas before presenting them to a graphic designer. Business identity aside, it may also prove beneficial to take color psychology into account. Color psychology, the study of colors and their relation to marketing, states that various colors evoke different emotional responses and attitudes from consumers. For example, warmer colors tend to yield happier, more exciting, energetic feelings. Cooler, lighter colors tend to promote balance, creativity, and trust.

Although establishing a business identity may seem intimidating, we’re hoping that our insight helps alleviate the stresses and pressures associated with the branding process.
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Dec. 3, 2017 | 341 words

In the past century, life expectancy has increased by thirty years and is only continuing to rise. Have we finally found the fountain of youth? Well, not necessarily. While the human population may be living longer on average, our bodies still deteriorate as we age – especially if we don’t make an effort to lead a healthy lifestyle.

Staying Golden During Your Golden Years

Although it may seem daunting, maintaining a healthy lifestyle after 60 is actually much easier than it seems.

• Exercise regularly. While you may not be able to “drop and give me 20!” there are a plethora of exercises specifically designed for our wiser members of society. Swimming, walking, and golfing are also excellent ways to keep active at any age.
• Maintain a healthy diet. It can not be stressed enough how important it is to eat right. A healthy diet is far more than simply eating enough or not overeating; it involves eating the right balance of foods. Malnutrition can lead to a sea of issues, such as a compromised immune system, muscle weakness, and even death. Taking supplements and vitamins can also insure that you’re staying nourished.
• Experiment with yoga. Yoga is an incredibly effective and relaxing way to improve strength, balance, and increase flexibility. The mountain, tree, and shavasana poses are just three of many simple and senior friendly poses that could easily be incorporated into anyone’s day.
• Schedule doctor’s appointments regularly. Routine check-ups are a vital part of staying healthy. A well visit can aid you in your journey to keeping fit, as well as provide preventive care measures. It’s also important to consult your doctor before making any serious lifestyle changes.

Whether you’re motivated by loved ones, the idea of decreased medical bills, or self respect, there are plenty of ways to stay golden during your golden years. As the average life expectancy continues to sky rocket, it’s important to make sure your health and overall wellbeing is able to keep up alongside it.

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Nov. 30, 2017 | 376 words

In this day and age, it seems almost inevitable that we’ll test the waters of online dating – but tread carefully. Have you reeled in the real deal, or are you simply being made a chum? Here are a few tips we at Ramsey have devised for spotting the click-bait profile of a catfish.

How to tell if They’re the ‘Reel’ Deal

• Ask them to video chat. Refusal to be “cam-verified” is a catfish hallmark. Sure, not everyone has access to a webcam (or the time to video chat), but if you’ve been together for months and still haven’t seen them live it may be time to catch and release this one.
• Ask yourself, is this too good to be true? While it’s never nice to doubt someone, you should definitely raise an eyebrow at your internet partner who’s claiming to be royalty or a celebrity.
• Google their name or username. While it may seem creepy to do, browsing the web for other profiles that could be associated with your partner is a great way to determine if their identity is legitimate or not. Do the other profiles that come up ‘make sense’ (i.e. an average number of likes/comments, friends, tagged pictures, etc…)? Do accounts with the same picture and but a different name that are run by completely different people come up?
• Look up their phone number. If you have your suspects phone number, drop their digits into sites like WhitePages to see information affiliated with it. If the name doesn’t line up with their story, they’ve got some explaining to do.
• Reverse image search their photos. Dragging and dropping pictures into the Google Image search bar will scan the internet for all other websites it may appear on, as well as images that look similar. Although this tool is generally reliable, it is important to keep in mind that No other images found doesn’t necessarily mean your partner’s in the clear.

When testing the waters of online dating, it’s important to tread lightly. Getting too chummy without factoring out potential fishiness could leave you feeling like a chum. Check out our blog for more tips and tricks that’ll keep you safe online.

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Nov. 25, 2017 | 432 words

At a mere glance, an experienced angler can determine whether or not a body of water is viable for fishing. However, due to the predictable nature of fish, “reading the water” is a skill any fisherman can easily add to their tackle box.

Reading the Water – Basic Needs of all Fish

First, it’s important to determine whether or not the environment fulfills the very basic needs of all fish – food and cover. Seeing fish, especially schools of them, swim about is also a surefire sign that you’ve found yourself a nice place to hang up your “GONE FISHIN'” sign.

Cover is simply any sort of shelter that prey-species could have a field day with. Whether it’s a pile of rocks, logs, vegetation, etc… fish cannot thrive without a place to rest or hide from potential predators. A lack of cover will most likely indicate a lack of fish.

Reading the Water – Environment-Specific Pro Tips

Once you’ve determined whether or not the water is capable of sustaining fish life by fulfilling their basic needs, it’s important to familiarize yourself with different fishing strategies for each environment.

Environment-Specific Pro Tips: Salt Water

In salt water environments, gravitate towards casting your line by sandbars or jetty. Both often provide excellent shelter, inviting fish to rest by them. “Nervous water”, subtle waves or creases, may also signal a school of fish begging for bait – so keep an eye and a line out!

Environment-Specific Pro Tips: Rivers and Streams

Again, cover is key. Fish are especially susceptible to exhausting themselves in flowing water, so you typically won’t find fish in the heart of the stream. Rather, you’ll most likely spot them resting behind rocks, or logs. River fish also tend to spend time near “seams” where the current changes. These seams provide a place for them to rest while smaller prey are essentially funneled into their mouth by the current.

Environment-Specific Pro Tips: Ponds and Stillwater 

Stillwater environments are typically abundant with weeds, deep channels, rocks – the list goes on. With plenty of coverage, you are bound to reel in quite a few decent catches. Areas around any potential fishing docks will also be worth surveying, as fish will find comfort in the shelter they provide.

At a mere glance, an experienced angler can determine whether or not a body of water is viable for fishing. However, “reading the water” is a skill any fisherman can easily add to their tackle box.
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Nov. 19, 2017 | 432 words

Got cannabis? Great. Got time? Eh, it’s a man-made concept anyways – who needs it! This classic recipe’ll get you ready for take off in a matter of minutes. Get ready to get blasted.

Quick-Fix Firecracker Edible – What is it?

A firecracker is simply a cracker of your choice – whether it be graham or a saltine of sorts, a real oily peanut butter, and finely ground bud. For a real slimy spread, we recommend leaning towards organic peanut butters. Why? The oil in peanut butter absorbs the THC from the cannabis. A dryer peanut butter will leave you wondering if you’re even buzzed, let alone high.

Let’s Get Crackin’ – What You’ll Need:

• An oily peanut butter (recommended: organic or chunky)
• Two crackers – NOT bread. Avoid anything too porous.
• Cannabis – finely ground.
• An oven or toaster oven.
• Aluminum foil.

Step 1 – Activate the THC:

This is where the magic happens. In order to get elevated, you’ll need to activate the chemical in cannabis that produces the effects of “getting high” in the first place. Preheat your oven to 250 degrees Fahrenheit, then place your finely ground cannabis on a sheet of aluminum foil in for 10 minutes. Upon doing so, your weed should become a brown sort-of toasty shade.

Step 2 – Get to Spreadin’ and Toastin’:

Preheat your oven to 300 degrees Fahrenheit. Spread your peanut butter over the cracker of your choice, then sprinkle your toasted cannabis on top (make sure it’s spread evenly by giving it a little mix with your knife). Press both crackers together, wrap ’em tightly in aluminum foil, then bake for 15 minutes.

Step 3 – Enjoy!

All that’s left is to kick back and relax while your firecrackin’ gets to kickin’ in! While you’re at it, you might as well treat yourself to a few more of our articles here. From clones to dispensaries, we cover all things cannabis!
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Aug. 24, 2017 | 276 words

It’s no secret that Snapchat, the rapidly evolving app that brought us the dog filter, is a vital social media marketing tool. With so much content available at everyone’s finger tips, it’s important to make sure your story stands out from the rest.

How to Keep Your Business’ Story Interesting 

• Stay topical. Picking a focus for your story increases readability, efficiency, and helps target demographics accordingly; versus an unorganized story, which often feels unprofessional, confusing, and perhaps forgettable.
• Don’t overwhelm viewers with too much content. While posting consistently is highly encouraged, refrain from oversharing or “spam-posting”.
• Step outside your comfort zone. Keeping your target audience and brand’s identity in mind are a must, but certainly don’t shy away from posting content that could attract a variety of viewers.
• Keep stories relevant. Referencing news or pop culture can seem intimidating and controversial, however it doesn’t have to. Slipping in a meme can add a very personable and relatable feel that viewers appreciate.
• Show off any sales, promotions, specials, or events. Snap stories are a great way to spread information and raise awareness – why not take advantage of it? Always mention what your company has to offer at some point in your snap story.
• Pick advertisements related to your business. If you have advertisements in your story, make sure they correlate with your company, content, and key demographic.

It’s no secret that Snapchat is a vital social media marketing tool for all companies, and that an interesting story is crucial in expanding your reach with the app.
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Aug. 17, 2017 | 285 words

The sky isn’t the limit when it comes to photography. With the right preparation, aerial photography’s incredibly diverse perspectives allow creativity to soar.

Aerial Photography Tips and Tricks – Bringing your Photography to New Heights:

• Adjust camera settings as needed. There are a lot of variables to keep in mind when in the air, so it’s imperative to choose a camera with flexible settings. Don’t be afraid to play around with it until you’re completely satisfied.
• Experiment with polarizing filters. Filters can often make or break a picture. Polarizing filters can add a very unique and dramatic effect to the image, while reducing any window glare or water reflections.
• Keep track of time. To efficiently prepare for any upcoming changes in the environment that could affect the photo quality – for example, sunset or sunrise inverting the lighting – frequently check the time.
• Secure your equipment. Whether you’re capturing the view from a drone or a helicopter, it’s crucial to insure your equipment is safe and secure before lift-off.
• Stay on top of the forecast. Prepare for any possible weather changes that could occur during your photo shoot. Discounting possible precipitation or a shift in wind speed/direction could disrupt your entire setup.
• The wider the ISO range, the better. While keeping the ISO as low as possible minimizes grain, a shift in lighting could require a higher ISO.
• Use a faster shutter speed. To avoid any unwanted motion blur, keep your shutter speed as fast as possible.

With the right preparation, aerial photography is a platform for your creativity to soar to new heights.
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Aug. 14, 2017 | 294 words

Snapchat, an innovative platform that encourages user interaction with remarkable features like stories and geofilters, has completely changed the game with Snap Map.

Snap Map, a feature added in the latest Snapchat update, gives users the ability to share their location with friends and view stories from “hot spots” all over the world. Of course, this means grasping how to use Snap Map and keeping Our Story updated is vital for attracting social media-savvy locals to your business.

How to Use Snap Map for Business

• Be Consistent. Regularly updating Our Story, especially after enabling Snap Map, can effortlessly draw in traffic. If your business is consistently becoming a “hot spot”, users may notice and grow quite curious about all the activity.
• Encourage employees and coworkers to post. Posting a variety of snaps shows that your establishment is lively and welcoming.
• Keep up with other events on Snap Map. Keep up with what’s happening live by checking out the surrounding hot spots to get an idea of who’s in the area and what’s going on.
• Promotions. Showing off any sales, promotions, or events on Our Story is an easy and sure-fire way to invite potential customers to your business.
• Be interesting. Your snaps should accurately speak for your company and what it has to offer at that moment – for example, a quirky piece of merchandise, a signature pastry, etc.
• Stick to the point. While a group selfie here and there may give off a friendly impression, too many of these casual snaps can become boring and counterproductive.

Understanding how to use Snap Map for business plays a vital role in attracting the social media-savvy.

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Aug. 10, 2017 | 292 words

Tooth decay, the most common chronic infection in children, occurs when acid-producing bacteria infects the child’s mouth. To prevent tooth decay, familiarize yourself with sources of this bacteria and limit your child’s exposure to it.

Sources of Tooth Decay in Young Children: 

• Too many non-water beverages. Drinking anything other than water from their bottle is not good for the child’s teeth. Milk, formula, and other beverages should only be offered at meals.
• Saliva entering the child’s mouth. Saliva entering the child’s mouth (yes, even if it’s their parent’s saliva) can contain acid-producing bacteria. Avoid putting anything in the young child’s mouth that may have been in someone else’s.
• Too many sweet or sticky foods. Excessive exposure to sugary or sticky food is detrimental to young teeth. Limiting these foods to meal time and immediately cleaning the child’s teeth after indulging in candy are key factors in preventing tooth decay.
• Infrequent dental care. Children should see a pediatric dentist every six months, with their first appointment scheduled as soon as a tooth appears (but no later than their first birthday). Frequent dental visits are crucial in preventing tooth decay and staying cavity free.
• Poor oral hygiene. Not brushing the child’s teeth allows the food remaining in the mouth to cause decay. For this reason, it’s important to establish proper oral hygiene as soon as possible. Before the first tooth emerges, caregivers should brush the baby’s gums with an infant toothbrush (or cloth) and water. Teeth, on the other hand, need twice-a-day cleaning with a fluoride toothpaste.

For as common as tooth decay is in children, it is incredibly easy to prevent.
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July 18, 2017 | 293 words

As the weather warms, we all find ourselves craving to go outside. Whether you’re a frisky pup or a proud trainer, you deserve an environment that is safe yet versatile. No one should have to spend these beautiful spring and summer months on an uneven, muddy surface. With pet turf, you can transform any space into the perfect place to play. In fact, here are just three of the many reasons why artificial pet grass is a must-have for dog lovers:

• It’s incredibly sanitary. Synthetic grass’ flexible yet sturdy surface is a haven to dogs of all breeds, sizes, and ages. With dirty paw prints and other dreaded messes eliminated, owners with pet turf can look forward to an easy clean up after a long day of playing in the yard. Any dog parks, pet groom shops, pet stores, and animal boarding could also be blown away by the benefits of artificial turf.
• It’s safe and non-toxic. If you had artificial turf, your dog wouldn’t have to play on any of the harmful pesticides they’re potentially exposed to on a regular lawn. Not to mention, there would be no more bugs or rocks your little furball could get its paws on. Any little ones you have at home could really benefit from such a safe yard to play in with your beloved pet as well.
• It’s allergen and mold free. Playing fetch, or even just lazing in the grass, is no fun if you’re plagued with allergies. With synthetic grass, owners can enjoy time with their pet without being bogged down by a stuffy nose or hives.

Whether you’re a frisky pup or a proud trainer, you deserve Synthetic GreenScapes Artificial Pet Turf.
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June 22, 2017 | 279 words

Thanks to technology, the daunting tasks of keeping organized and communicating are easier now for a corporation than ever – but are you taking full advantage of our modern times?

FREE Websites & Software You Should NEVER Take for Granted

• Discord is a newer communication service that allows users to create chatroom servers. Each server provides admins with the ability to customize just about everything; server rankings, text channels, voice channels, privacy, the number of users, etc… It’s adaptability and high quality service far surpass that of its competitors.
• Google Drive is a fast, simple, and secure way to share a range of files and folders with other devices over the internet. Whether you’re running a start-up, a chain, an internet-based company – it’s hard to think of a situation where Google Drive isn’t incredibly useful.
• Trello gives everyone the opportunity to create collaborative and flexible lists. Each item in a list is a card with the ability to get edited or moved around, giving the site an incredibly unique and intuitive feel. It’s clean and user-friendly format make it a go-to for project organization.
• Wave is an accounting software, with its users’ core values as a very apparent priority. Wave itself is simple, efficient, and time-saving. They do offer paid services, however they are optional (and still unbelievably affordable).

Thanks to these tools and many more, the daunting task of keeping your business organized is easier now than ever.
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June 7, 2017 | 383 words

Erectile Dysfunction shouldn’t be so hard… In fact, it’s not. ED, a condition classified by the inability to maintain a fully firm erection, has managed to peak its head into the lives of up to 30 million men in the United States alone.

Softening the Struggles of Erectile Dysfunction

Despite being a common issue, attempting to control impotence can often feel like an uphill battle. However, approaching ED with the right mindset and a few life style changes can help sufferers regain a firm hold on a seemingly intractable part of their life.

• Aim for a healthier weight. According to research, weight has an impact on erectile function. The results of this study, in which clinically obese subjects with ED lost weight over a two-year period, show that roughly a third of the men who lost weight were able to overcome their impotence.
• Avoid tobacco. Tobacco can damage the blood vessels causing an erection to become unlikely. Published research shows that regardless of age, smokers in general are at a higher risk for experiencing ED.
• Be honest. Attempting to hide impotence from your partner is understandable, yet unnecessary. Being upfront saves everyone from potential feelings of confusion, frustration, and inadequacy.
• Communicate. Don’t be afraid to talk to your doctor, loved ones, support groups, or even a therapist about your condition. The emotional toll impotence can take on you or your partner is serious and may even lead to depression, according to this trial.
• Familiarize yourself with the facts. It’s important to become knowledgeable on ED not only for yourself, but to help dispel the fallacies and ignorance that surround erectile dysfunction.
• Keep alcohol consumption at a minimum. Due to how alcohol (and other depressants, such as Xanax) affect our nervous system, overconsumption can lead to erectile dysfunction and premature ejaculation. In fact, more than half of the men in this study experienced either of the two.
• Keep an open mind. This is especially true for partners of those who face Erectile Dysfunction, but applies to everyone involved. Approach the situation at hand with patience and understanding, rather than anger and blame.

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Sept. 2017 | 231 words

The 9th amendment serves as a sort of catch-all, if you will. This amendment guarantees that no law inhibiting our “natural liberties” may be ratified. “Natural liberties” are those independent of any government or society; such as the right to privacy, life, or “the pursuit of happiness”.

Although it may seem redundant to protect such customary privileges, I find the reassurance provides a very necessary sense of balance to the Bill of Rights. The 9th amendment keeps our government from getting too big for it’s britches, which is very… Well, very American. As someone who has been a citizen of the United States for the entirety of my life, I understand just how easy it is to take such “natural liberties” for granted. Despite our access to world wide news, it is unfortunately all too easy to turn a blind eye to the governments and societies that do not necessarily value their citizens’ basic human rights to the extent that our founding fathers did.

I believe that the Constitution’s consideration for our inalienable rights plays a major hand in accurately representing what the United States has and always will stand for; the importance of our individual liberties. While the 9th amendment is merely a statement on rights – in contrast to the eight amendments preceding it – I find this “statement” pays vital tribute to our founding fathers’ core beliefs, if nothing more.

Sept. 2017 | 194 words

The eagerly ratified, yet self evident 10th amendment gives the states or the people of our country the option to reserve any powers not delegated to the federal government. The purpose of this amendment is to address and emphasize the limited nature of federalism, keeping it distinct from state government.

Despite regular dismissal of the 10th amendment, for many see it as merely stating the obvious, I believe the Constitution would be incomplete without it. It’s regard for the people and the emphasis placed on our federal government’s limited nature tie into similar themes that arise in the 9th amendment; such as our nation’s undeniable passion for individual liberty, and our founding father’s mission to create balance between the American citizens and their national government. Along with it’s seamless transition from the prior amendment, I find it’s placement as the final amendment on the Bill of Rights incredibly appropriate. While the 10th amendment may be a bit self evident, I would challenge that it’s shaping of federalism as we know it is no less important than an amendment regarding our right to free speech, or our right to vote, to name a few examples.

Sept. 2017 | 322 words

Much like Bryan Stevenson, I’d say a mantra often uttered by a family member has heavily impacted not only my academic and career choices; but who I am as a person. Although the roots of my mother’s phrase aren’t sowed in soils rich with as much controversy or depth as the ushers of Stevenson’s grandmother, fly your freak flag high will eternally bear hug my heart.

I won’t argue that fly your freak flag high is essentially no different than telling a child to be yourself, but it’s served as a reminder of my mother’s undying support. The conviction that drove her voice across the dining room table the first time she said it to me was unforgettable; a conviction that remains unfading regardless of how many times she lets forth the famous words. Naturally, I haven’t failed to find comfort in the fact that she’ll always have my back.

Lacking unrealistic standards or any pressure to be “perfect” allowed me to establish bravery and confidence from a young age. I’m not saying I could land a rocket on the moon – but I know damn well that there’s nothing that would stop me from trying to do so if rocket science suddenly piqued my interest. From animation lessons in elementary school, to running a video game development company in middle school, to my latest business endeavors as an 11th grader in her freshman year of college, it is undeniable that I allow my “freak flag” to waver in many directions.

It is also undeniable that my mom will always stand behind my freak flag with pride. Her support and guidance are two of many things I am forever grateful for, especially when you consider how fleeting these traits are in other individuals. Although my mother’s phrase may ring with a much more light-hearted tone than the ushers of Stevenson’s grandmother, it will continue to hold my heart in an eternal bear hug.

Oct. 2017 | 684 words

Lawyer and proud advocator of mercy, Stevenson’s case for character lies in our treatment of those who are starved for justice. He sees potential for redemption and positive progression in everyone, especially those who have found themselves scorned by our callous legal system. While I find the author’s forgiveness and compassion admirable, I hold the belief that we are solely accountable for our individuality and the actions we take.

Bryan Stevenson believes character is defined by our treatment of those who are in need of a forkful of mercy. Brimming with optimism, despite all that he has been exposed to in his career, he believes that there is light within darkness, and, each of us is more than the worst thing we’ve ever done (Stevenson, p. 17). These are simply two of many quotes throughout the book that provide the reader with insight on Stevenson’s view of individuality. We are all implicated when we allow others to be mistreated. (Stevenson, p. 18). In other words, the people we have so carelessly (and in some cases, unjustly) branded with harsh, permanent labels – “criminal”, “murderer”, “rapist” – exist as personable human beings entitled to the same rights as anyone else. After all, we all put our pants on one leg at a time.

Stevenson holds the argument that there is potential for redemption and positive progression within everyone, especially those who have been subjected to the monster that is our legal system. An absence of compassion can corrupt the decency of a community, a state, a nation. Fear and anger can make us vindictive and abusive, unjust and unfair. (Stevenson, p. 18) With this statement, the author establishes the perspective he has manifested from his first hand from his experiences in dealing with the victims of death row sentences. It is clear in how he conducts himself throughout each trial that compassion is Bryan Stevenson’s key in unlocking the gates to the garden of one’s soul. He demonstrates that the seeds of restoration (Stevenson, p. 17), as Stevenson uses to depict potential, will flourish when watered with understanding and sympathy.

Stevenson has concluded that our ability to understand and embrace those around us (especially those in dire circumstances) is a unit on the ruler of our own character. We allow fear, anger, and distance to shape how we treat the most vulnerable among us. Stevenson shamelessly exposes our corrupt judicial system and it’s very lack of justice throughout the entire book by fleshing out the apathetic guards, judges, and jurors. In contrast (although in the same vein), he delicately puppeteers the reader’s heart strings by allowing the family and community members love for the accused to flow freely through his words. As we see in Walter McMillian’s case, his wrongful sentencing is found to be nothing short of a travesty to those who know him beyond the “murderer” label that had been so erroneously slapped across his forehead.

While stereotyping and self-fulfilling prophecies are unavoidable in the composition of our character, I do believe we hold sole responsibility for who we are and the actions we take. We can not control how others perceive us; in fact, it’s not our job to police the perception of others. However, it is our duty as individuals to define and stay true to our character, despite all odds. I agree with Stevenson that how others regard us may impact identity, but using our unfortunately imbalanced society to deflect responsibility borders on cowardly. If we at least attempt to rise above the labels others will so ignorantly hurdle at us throughout our lives, I have found that our own seeds of restoration are capable of nourishing themselves.

Martyr for mercy, Stevenson shamelessly campaigns that the definition of our character lies in our treatment of those who are starved for justice. He sees potential for redemption and positive progression in everyone, especially those who have found themselves scorned by our callous legal system. While I respect the author’s ability to practice forgiveness and compassion, I firmly believe that we are solely accountable for our individuality and the actions we take.

Oct. 2017 | 943 words

Just Mercy, the award-winning “call to action” (Ted Conover, The New York Times Book Review) not only resonated with me, it rattled me to my very core. The harrowing testimonies of death-row and life-sentence victims are shocking, eye-opening, and truly incomprehensible to any one of our more privileged members of society.

The cases throughout the book definitely resonated with me, for I often found myself swelling with an unshakeable and unforgettable sense of horror as each trial unfolded. While Walter McMillian’s wrongful conviction was downright despicable, I hate to admit that it almost pales in comparison to the cases of Charlie, Joe, and Trina Garnett, to name a few. While the manner in which these child offenders had been tried in court and sentenced in itself is sickening, the shameless child endangerment on behalf of our legal system is purely putrid and inexcusable. Charlie, Joe, and Trina all faced inhumane conditions while imprisoned, as well as sexual assault from prisoners and prison guards. While I was aware that sexual abuse took place within these borderline-human-slaughter-houses, the appall had me questioning if I had simply misread or misinterpreted the print before me. How could anyone be less than disturbed by the brutal raping of Trina Garnett not only resulting in pregnancy, but the manner in which she is stripped of her child and essentially denied her right to be a mother (chapter 8, All God’s Children)? Our society has given up on defenseless children and practically encourages further dehumanization through the carelessness in which we allow these facilities conduct themselves with.

Bryan Stevenson has forced my eyes wide open to a world of injustice that I had been completely blind to prior to reading Just Mercy. While I had been aware of the racial injustice and our barbaric prison conditions, I had absolutely no idea just how tyrannical and thirsty for mercy these institutions are. From the inhumane conditions at various overcrowded facilities, to stubborn and downright lazy judges, the author does not fail to expose our justice system and all of it’s corruption. The cruel and unusual sentences – such as the case of Ian Manual, a child offender banished to solitary confinement – and medieval ways in which we carry out executions was also an ocean of suffering I had somehow been completely ignorant to. While the author states our more callous methods of execution – electrocution, hanging, and gas chambers (Stevenson, page 281) – in favor of the more sterile and serene (Stevenson, page 281) process of lethal injection, they are most certainly not always carried out in the most “sterile and serene” manner. In the case of David Nelson, a man with compromised veins facing execution, the correctional staff supplemented their inability to insert an IV with freestyle incisions along his arm. It reads as if the staff were merely playing a game of hide and seek with his veins, as if David Nelson were not a living being entitled to dignity and, at the very least, the illusion of some regard for his remaining humanity. I am almost ashamed to say that I live in a country that condemns children and sloppily slaughters those among us who often would have just needed to be shown some compassion in order to begin changing their lives for the better.

While Just Mercy certainly evoked an emotional response out of me, I do believe this book’s personal impact would have deferred had I been of another background. I believe that I would’ve found an unnerving sense of comfort in empathizing with these victims of our ruthless society, yet still find myself filled with the same levels of disgust and anguish. I’d also like to believe that this book would encourage me to speak up about my own experiences in the hopes of obtaining a little mercy for myself and others in the community. Even as a more “privileged” member of society, I feel inspired to state my alliance and desire to support these issues. As a white upper-middle class female of a somewhat nuclear family, I don’t always feel it is necessarily appropriate for me to voice my opinion. It feels distasteful and almost ignorant to align myself with struggles that no one who hasn’t experienced them could possibly wrap their head around, and I often find myself pondering how one could actively make a difference. Would voicing my opinion online truly impact society, or is it comparable to shouting at a wall? If I cast a vote or extend an olive branch to members of political parties, is it merely a drop in the bucket or will the flood gates open? I am borderline envious and riddled with awe by the strength and persistence in which Stevenson conveys his beliefs. Even when the author’s emotional will-power is tested by a heart-wrenching phone call with Jimmy Dill (chapter 15, Broken), he is able to rediscover his mission to eradicate corruption from our society.

Bryan Stevenson’s award-winning “call to action” (Ted Conover, The New York Times Book Review) has rattled me to my very core. The harrowing testimonies of death-row and life-sentence victims are shocking, eye-opening, and truly incomprehensible to any one of our more privileged members of society. From blatant child negligence and sexual assault to sloppily slaughtering of the most vulnerable among us (Stevenson, page 14), this book does not hold back in exploiting our legal system and all of it’s corruption. I can only hope that Just Mercy has left all of it’s reader’s with the sense of enlightenment, encouragement, and empowerment (beyond the initial frustration and revulsion) that I have found myself brimming with upon turning the final pages.

Nov. 2017 | 793 words

Considering Rebecca Skloot’s background and her intentions as an author, I believe she did an excellent job staying as neutral as possible in her coverage of Henrietta Lacks’ story. Skloot brings the Lacks’ family to life with lively dialogue and intimate detailing of their trials and triumphs, related and unrelated to HeLa cells. The author does the same when covering the scientific aspects of Henrietta’s story, connecting the reader to both the researchers and the research they have done regarding the immortal cells in the passed century.

Raised in an all-too-comfortable middle class neighborhood, author Rebecca Skloot still manages to retain an open minded when delving into the polar opposite world of the Lackses. Half Jewish and a scientific journalist to boot [1], it is implied that Christianity couldn’t be further from her interests. Although she admits to feeling uncomfortable at the topic of religion – even excusing herself from the room during moments of intense preaching, she never discourages the Lackses for their beliefs. At one point, the author even comes to a complete understanding of their point of view, “If you believe the Bible is the literal truth, the immortality of Henrietta’s cells makes perfect sense.”[2] Rebecca continues, “Of course they floated through the air … Of course they’d led to cures for diseases… Angels are like that, the Bible tells us so.” She also does an excellent job detailing their soulful prayers, as in Gary’s comforting of Deborah with his “habit of channeling the Lord.”[3] The amount of detail poured into this scene is truly immersive, perhaps hypnotizing. While reading, I could clearly envision Gary passionately thrusting his arms towards Rebecca Skloot as he cast the BURDEN of these CELLS from Deborah unto her.

As an author, Rebecca Skloot’s initial intentions were clear – to obtain as much information about HeLa and Henrietta Lacks as possible in order to write her book. Unlike most journalists, authors, and reporters who contacted the Lackses, Rebecca Skloot goes on to become embedded in their lives. She attends baptismal ceremonies[4], and forms a very personal bond with Deborah Lacks. However, she does not let her connection with the family interfere with her dedication to covering the scientific aspects of Henrietta’s story. The author goes into great detail about not only the HeLa cells themselves, but the researchers, doctors, and politics involved. Rebecca Skloot even dives feet first into relevant cases, such as the case of Alexis Carrel’s immortal chicken heart[5]; and the lawsuit filed by John Moore[6], who claimed the rights to his cell tissue[7]. From George Gey’s cell culture that birthed HeLa[8] to Van Valen’s proposition that Henrietta’s cells were no longer classifiable as human[9], the HeLa timeline is comprehensively covered in a way that encourages the reader to feel just as connected to the scientists and their breakthroughs.

As a reader, I feel a very vibrant picture of both Henrietta’s personal life and her immortal life as HeLa has been painted by the author. Despite a previous fascination with biology (at one point, I had even aspired to be a bioinformatics engineer, someone who writes software to analyze and alter DNA.) and genetics, I had never heard of HeLa or Henrietta Lacks. After reading this book, I feel deeply connected to the Lackses – Deborah, especially. Although I am not quite as anxious as Deborah, I repeatedly found myself relating to many of her “quirks”. We both overpack[10], talk to strangers when we’re restless[11], procrastinate with poorly executed and irrelevant tasks[12], to list a few. Perhaps I’m narcissistic or ignorant in claiming this, but I feel as though Deborah and I would have made great friends. However, It’s not just the family Rebecca Skloot fleshes out. The history of HeLa and the lives of the researchers involved are chronicled in such a way that I feel as if I just spent the past decade or two researching Henrietta Lacks along side the author. The rollercoaster of medical breakthroughs and follies, which reached high points with the development of various vaccines that lead to stomach-flipping drop offs such as the discovery that HeLa had contaminated other cells[13], had me clinging to the lap-bar. In the same vein, Gary’s heartfelt channeling of the Lord in chapter 37 also had me on the edge of my seat.

Taking Rebecca Skloot’s background and her intentions as an author into account, I believe she did an indisputably excellent job staying as neutral as possible. Through personable dialogue and intimate details, the author brings both the scientific and personal sides of Henrietta’s story to life. Although I had never heard of Henrietta Lacks prior to this book, upon completion I feel deeply connected to both her family and the researchers who dedicated their careers to her immortal cells.

Dec. 2017 | 796 words

An air of curiosity has always surrounded the mystery that is my great grandmother, Edith. While her legacy has certainly not been one riddled with tragedy, as is the case with Elsie Lacks, I nevertheless find myself brimming with the same questions Deborah has regarding her sister. Who was my great grandmother? I’ve often found myself pondering her life story, character, and what she would have thought of me.

Edith [last name omitted], born… Well, we’re not entirely sure when. In fact, my family is even fuzzy on her very maiden name. While her presence and impact on the family lives on in quintessential family tales, I am shocked by how key factors of her life seem to remain cloudy. According to fold3, a database of the deceased and their SSN, her story begins April 20th, 1930 and stretches on a whopping 72 years before her unfortunate demise on June 23, 20021. I am curious about the “little things” that would finish the puzzle and truly bring her identity to life for me. Within those 72 years, did she have any dreams or aspirations? Was she able to fulfill them? Did she have any siblings? What were her parents like? How did she recall her childhood? As Edith was an immigrant, with her roots deep within the soils of Sicily, it’s not very surprising that such records have been lost. However, I do find it quite peculiar that not even her children seem to have the answers to such basic questions2.

Direct, clever, and a take-no-shit kind of gal, the idea of who my great grandmother might’ve been has been imprinted in my brain by the many vivid tales that have fortunately been relayed to me. While they remain consistent, I can’t help but wonder if her character is exaggerated by these eager story tellers who illuminate at the very mention of Edith. Out of respect for my families private nature, I can’t go too into detail. However, I will say I sometimes find myself wondering how it is possible for one individual to have been so… bold, to put it lightly. Her presence seems as if it were larger than life itself, yet the family’s recollection of her lacks the fundamentals of the human experience. For example, she never seems to “break character” – I have never once heard any stories in which the curly-black-haired-beauty3 lets her guard down and reveals a more vulnerable side of herself. Considering that she mothered five children, I am also floored by absence of maternal anecdotes. Did she ever bake cookies or tuck her children into bed? Assuming she did, I completely understand why these more trivial pursuits take the backseat to grander, more memorable feats. However, I personally hold firm on the belief that the “little things” are just as vital in shaping her identity.

I wonder what sort of impression I would have made on the direct and opinionated Edith, if we had gotten the chance to meet. As I was only just approaching my second birthday the summer my great grandmother passed away, we did not get the chance to acquaint ourselves with one another. Considering how close she lived, I wonder how present she would have been in my life. Would it have impacted my character? I wonder if her audacious nature would have rubbed off on me. On the contrary, perhaps her very strong personality would have left me a soft, reserved, and intimidated individual. It’s only natural for me to ponder what sort of opinion she would hold of me at this point of my life. Would she be impressed by my ambitions and the motions I have set forth to manifest such wild dreams? Would my tendency to be all over the place captivate or overwhelm her? Would she have the patience to tolerate my tendency to get lost in my own little bubble? Although I am certainly not as direct as she is, I like to believe our personalities would have complimented one another. Seemingly both brave, indifferent, and individualistic, I believe where we differ – her brashness v.s. my tendency to defensively close-off – would have only enhanced and enriched our dynamic.

An air of curiosity has always surrounded the mystery that is Edith, my great grandmother. While very basic information about her identity – such as her maiden name and if she had siblings – has seemed to slip from her legacy and our lineage, her larger-than-life essence is carried on through illuminated family tales. As my great grandmother died before I was even a toddler, I am naturally quite curious about the impact she would have had on my life if she hadn’t passed, as well as what her opinion of who I am as a person today would be.

Feb. 2018 | 291 words

The study I have chosen to research is The Social Psychology of Love and Attraction as lead by Princess Braxton-Davis. The study had set forth to expand our knowledge of interpersonal romantic attraction and further expose the complex nature of love based upon data collected from 206 surveyed midwestern university students. The survey was a modified version of one found in Dr. Earl Naumann’s book, Love at First Sight (2001). Participants were prescreened for their age before being surveyed in classroom environments and took roughly fifteen minutes to complete the questionnaire. Braxton-Davis had hypothesized that physical attractiveness and similarity would be the most influential factors of attraction. The results, however, yielded that personality was in fact the most influential factor (79%); physical attraction appearing to be the second most influential factor (Braxton-Davis, 2010). In correlation with the original research conducted by Dr. Earl Naumann, the most sought after personality trait was fun (98%). Smile and general attractiveness were recorded as the most appealing physical features – which, again, correlated with Dr. Naumann’s research, only in reverse order.

I do not believe there were any ethical dilemmas or moral grey areas to be had with this study. I also believe that Braxton-Davis’ methods of conducting research were satisfactory; participants were random yet of a consistent demographic, participants were of consenting age, and data collection remained fairly unbiased.

Princess Braxton-Davis’ study, The Social Psychology of Love and Attraction, set out to expand our knowledge of interpersonal romantic attraction and further flesh out the complex nature of love. The results of the research, as well as it’s presentation, do exactly that; provide a much needed and appreciated insight into the complex nature of love and the factors that influence a romantic relationship between individuals.

March. 2018 | 555 words

Observational learning and operant conditioning are cornerstone types of learning, essential to the cognitive and intellectual development of the brain. Personally, I heavily accredit both for the conception and continuing advancements in my artistic abilities.

From the moment I could drag a pen across a page, I have had an intense drive and natural passion for art. Although I do enjoy painting, the majority of my interest is directed towards sketching, doodling, and digital artistic endeavors. Practice may very well make perfect – in fact, the very definition of the word “learning” states that the process is a change in the brain brought on by experience or practice (Landman, 2018, p. 2). While daily doodles deserve their due credit, it is no secret that observational learning and operant conditioning were key components in the foundation of my artistic abilities and continue to play a major roll in refining my skills.

As adolescence approached, I became increasingly serious about and devoted to developing my illustrative abilities. I spent countless hours binge watching “speed art” (edited video documentation of an artist’s process at a much faster pace than originally recorded at) YouTube video compilations, merely gawking at each brush stroke in awe. I also followed many artists very closely across various social media platforms, engraving my analysis of their style into my brain until I felt as though I could mimic it with the addition of my own stylistic flair.

Upon embarking in journey as an illustrator, I have always taken the feedback of friends, family, and peers into consideration. While I do primarily remain true to myself and following my own sort of “creative flow”, the positive reinforcements brought on upon positive feedback have kept me motivated and encourage the reoccurrence of well-received concepts and themes throughout my pieces. In the same vein, positive punishment brought on upon criticism, critiques, and suggestions on how I could very well spend my time on more “meaningful” projects have also impacted my motivation and artistic style – albeit it, for the worse (although I will admit spite had once served as a main source of fuel during a younger, more angst-riddled phase in my life).
It should serve as no surprise that Observational Learning and Operant Conditioning have been and continue to be vital features in honing in on my artistic abilities. According to a study published by the British Psychological Society, observational learning seems to positively correlate with creative development (Groenendijk, Janssen, Rijlaarsdam, & Van, 2013). A report published by the School of Architecture and Design University of Brighton, U.K. reported similar findings among two test groups working in a professional art studio (Boyes & Cousins, 2010). While I take feedback as encouragement to persist with or drop certain artistic concepts, positive reinforcements are also indisputably motivational. Motivation is a key part of learning. It’s influence on our psyche is so present, some of our earliest philosophers, Aristotle and Plato, found motivation’s physical, emotional, and logical impact worth noting (Gopalan, Baker, Zulkifli, Alwi, & Mat, 2017).

Observational learning and operant conditioning are very powerful types of learning, essential to the intellectual and cognitive development of the brain. Through both, I have laid the foundation for my artistic abilities and continue to make advancements through observing others and the thoughtful consideration of positive reinforcement as well as positive punishment.

Sept. 2018 | 1283 words

Dickinson and Plath: Gaining Perspective on the Double Edged Sword that is Mental Illness

Massachusetts born and raised, both Emily Dickinson and Sylvia Plath are remembered for their emotionally driven poetry, laced with themes of individual crisis, and adorned with beautiful imagery. Although a century stands between both authors’ works, their parallels beg for literary analysis. In comparing Dickinson’s “I think I was enchanted”, where she details her brush with insanity as a mesmerizing nature walk, and Plath’s “Mad Girl’s Love Song”, where she depicts her inner strife as bleak and hopeless, new light is shed on the double edged sword that is mental illness. We also gain an understanding of what it is like to disconnect from reality and view the world through the lenses of both Dickinson and Plath’s altered perspectives.

Poet Emily Elizabeth Dickinson, author of well over 800 poems, was born at the Homestead built by her grandfather in Massachusetts on December 10th, 1830. The majority of Dickinson’s work was written during what Leiter regards in her analysis of Dickinson’s bibliography as a seven year “flood of creativity” beginning in 1858 (Leiter 2006). Bennett describes Dickinson was “restless with many aspects of sentimental thinking” (Bennett 59) conveying her emotions through nature-themed imagery. While it’s not clear if she had intended for her writing to be destroyed after her death in 1866, her sister Lavinia Norcross “Vinnie” Dickinson was so enamored and captivated by Emily’s work she preserved all of it – from semi-final drafts to the scribbles and scrawls on the edges of newspapers (Leiter 2006).

October 27th, 1932 marks the start of Sylvia Plath’s short life. Born in Boston, MA to German immigrants, both of Plath’s parents were educators. Her father, a biology professor at Boston University, and her mother a high school teacher. By eight years old, Sylvia Plath had already published her first poem in the Boston Traveller. Although her poems are heavy, brooding with intensity, angst, and bitterness, it is worth noting that her letters took on quite a different tone depending on who she was corresponding with. Schoerke describes Plath’s letters to her mother are described as cheerful to an almost monotonous extent, which corresponds with the lengths at which Plath went to – in her own words – “cnd that I am alright and doing what I’ve always wanted.” to reassure her mother that “her slaving at work has been worthwhile.” (Schoerke 162). Repressing her emotions except for in her writing, her workaholic nature, and the heartbreak of her husband’s infidelity ultimately drove her to take her own life on February 11th, 1963.

Although both “I think I was enchanted” and “Mad Girl’s Love Song” are personal accounts of similar strokes of mental illness, the poems take on very different tones. In “I think I was enchanted”, Dickinson’s cheerful, borderline manic regard of her disconnect from reality gives her experience an air of appeal and desirability. The lines “The Bees- became as Butterflies- / The Butterflies- as Swans-” (9-10) “‘Twas a Divine Insanity- / The Danger to be Sane” (26-27) makes the reader feel as though being “sane” is more of an issue than disassociating from our oh-so very bleak reality. On the other hand, Plath drives home the darker side of disassociation through repeating the lines “I shut my eyes and all the world drops dead” (1) and “(I think I made you up inside my head)” (3) at the end of each stanza. Furthermore, she describes her emotions as an “arbitrary blackness” that “gallops in:” (5) akin to the cataclysmic imagery of “God topples from the sky, hell’s fires fade: / Exit seraphim and Satan’s men: / I shut my eyes and all the world drops dead.” (10-12). While Plath and Dickinson both recount feeling distant, stuck in their respective worlds spun by twisted perspectives, we come to understand that mental illness is a double edged sword. Disconnecting from the world around you may not always feel like the spirited nature walk Dickinson depicts, nor will it necessarily damn the sufferer to the drab and dreary tomb Plath has mummified her emotions in.

While their points of view could not be any more polar, both poems allow us to understand what it is like to view the world from an altered perspective. Although the psychotic episode described in “I think I was Enchanted” leaves the reader longing to taste the unadulterated euphoria of “Giants – practicing / Titanic Opera-” (15-16), we catch a glimpse of the world through Dickinson’s eyes. Based upon Harrison and McLeod’s further analysis of Dickinson’s letters, poems, and reclusive nature, the psychiatrists speculate that she suffered from some sort of panic disorder, possibly comorbid with agoraphobia (Harrison and McLeod 4-5). Jones claims that Dickinson’s fascination with death also indicates an underlying depressive disorder (Jones 2017). Perhaps the potential panic disorder that drove her to recede from her social life encouraged her admiration of nature, as she rarely left her house towards the end of her life. It could also be inferred that her depressive mindset increased her appreciation for the world around her, as the outdoors seemed to be her main source of positivity.

Our other poet, Sylvia Plath, had a history of depression, suicidal thoughts, and self-harming prior to seeking treatment in 1963. Her failure to get into a Harvard writing class at 20 is said to have sparked her initial suicidal behavior. On top of her workaholic tendencies driving her mad, Plath also appeared to suffer from mood swings. Her cheerful and bubbly regard of friends, family, lovers, and peers clashed greatly with the disturbingly dark nature of her poems and journals. We see how this has shaped her take on the world in excerpts of her writing, highlighted by Cooper, such as, “no matter how enthusiastic you are, nothing is real, past or future, when you are alone in your room.” and “I look down into the warm, earthy world… and feel apart, enclosed in a wall of glass.” (Cooper 2003). Plath’s perspective is one laced with criticism, bitterness, and negative self reflection. As a result, “Mad Girl’s Love Song” and much of her other works open the reader’s eyes to a very macabre point of view. Both poets transcribe their mood swings and depressive episodes disconnecting them from reality, giving the reader a taste of their altered perspectives.

Emily Dickinson and Sylvia Plath are both revered for using poetry as a canvas to freely paint with their emotions. Dickinson accents the dark themes consistent throughout her poetry with beautiful imagery driven by metaphors and personification, especially in her poem “I think I was Enchanted”. Plath, on the other hand, invites the reader to indulge in a taste of her bitterness and pessimism through her poetry. In “Mad Girl’s Love Song”, the poet stresses her heartache and scorn through repetition, imagery, and symbolism. In comparing these poems side by side, we see how Dickinson and Plath’s parallel lives and mental states – regardless of the prognosis – shed light on the double edged sword that is mental illness. Dickinson’s work gives the reader an understanding of how depression and seclusion may further your appreciation of life’s simplest beauties, such as nature. Plath’s work brings much needed attention to the darker side of mental illness, such as the taboos of suicidal tendencies. Both “I think I was Enchanted” and “Mad Girl’s Love Song” invite the reader to view the world through the poets perspectives clearly altered by their respective histories with mood swings and depression. Although the points of views expressed in these poems could not stand on further ends of the spectrum, with Dickinson delighting in the delirium of insanity while Plath grows cold and aloof alongside her emotions, their similarities beg for literary analysis.

Nov. 2018 | 550 words

Kweku Collins Rocks the Stage at the Fillmore Philadelphia

Chicago rapper Kweku Collins rocked the stage at the Fillmore Philadelphia on the evening of November 2nd, 2018. His setlist dabbled in songs across all three of his studio albums, including but not limited to: December 25th, Stupid Roses, and the Outsiders.

Fresh out of high school, Collins released his EP Say it Here While it’s Safe, which earned a spot on Pigeons and Planes 20 Under 20: Teenage Rappers you Should Know in 2015. His work as well as his performance draws inspiration from a wide array of styles. Although he describes his sound as a cross-pollination between psychedelic, alternative, hip-hop, and reggae, I personally would classify his music as a newer-age subgenre known as “chill-hop” with a blend of tropical themes.

Collins had two opening acts, Kev Rogers and Joseph Chilliams, who’s musical style are complementary to his. Rogers is known for his co-production of Jaden Smith’s hit single ICON. Chilliams is an up-and-coming fellow Chicago rapper most notable for his pleasantly flamboyant, comedic, and “chill” (true to his name) stage presence. Rogers’ performance was a more aggressive and traditional style of hip-hop, while Chilliams setlist included a laid-back ballad of songs parodying pop-culture staples such as Mean Girls.

December 25th kicked off Collins’ hour-long performance, as he emerged onto the stage shouting the song’s somewhat obscure lyric that could be interpreted as a nod towards his humble financial status, Sweet potato in the styrofoam! This entranced prompted giggles from the audience. On stage with him were a keyboardist, guitarist, and drummer. While the instrumentals and lyrics stayed relatively true to the official version of the song, Collins put extra emphasis on his go-to ad-libs, “ya” and “you”.

Towards the end of his setlist, Collins performed Stupid Roses after relaying a personal anecdote, providing a backstory for the song. Stupid Roses details the puppy-love trials of teenager flames toying with each other in a game of cat and mouse. Perhaps I am biased, as my partner and I have referred to Stupid Roses as “our song” for over a year, but I would argue that this was the highlight of the night. Collins genuinely put his heart into bringing the tune to life through his mannerisms, choreography, and vocal abilities. While singing and dancing my heart out in the audience, my partner and I swear Collins shot us a wink.

The performance drew to a close with Collins’ ballad, the Outsiders, which evoked an emotional response from the audience. The lyrics as well as the heartfelt string instruments sprinkled throughout the beat could not have been a better way to wrap up the entire night.

Following the opening acts Kev Rogers and Joseph Chilliams, Chicago rapper Kweku Collins took the stage at the Fillmore Philadelphia on the evening of November 2nd, 2018. Collins kicked off the show with December 25th, a song from his latest album Grey. Collins performed hits from across all of his studio albums, including Stupid Roses, and concluded with the emotional ballad the Outsiders. The “tropical” “chill-hop” artist brought each song to life through his vocal abilities and down-to-earth stage presence. Personally, I am looking forward to his next show in Philadelphia – whenever that may be – as I reveled in every minute of this concert.

Nov. 2018 | 831 words

Cannabis: a Civil Right and Economic Miracle

Despite our founding fathers cultivating fields upon fields of hemp during colonial America, the legalization of Marijuana use – recreational and medical – has been an uphill battle. Many, including myself, believe the use of Marijuana is an inalienable birthright. From our very Declaration of Independence, the framers sought to protect life, liberty, and the pursuit of happiness. Based upon our Declaration of Independence’s loose definition, the use Cannabis is a pursuit of happiness. Furthermore, we are committing self-sabotage as a country by inhibiting our national economy from reaping the benefits of taxing legal Cannabis sales in every state.
Although the National Constitution Center has long-since busted the commonly touted myth that our U.S. Constitution was printed on hemp paper – when it was in fact printed on parchment – Jefferson’s farm book documents his slaves’ cultivation of the hemp plant. In the book Master of the Mountain: Thomas Jefferson and his Slaves, author Henry Wiencek cites the account books of Martha, Jefferson’s wife. In these books, Martha details the varying quality of fabrics produced. While the fine linen cloth was reserved for her husband, their slaves bore “hemp linen” on their backs (36).
To this day, the cultivation of hemp is legal on a federal level. The Hemp Farming Act of 2018, introduced by Senate Majority Leader Mitch McConnell (R-KY), defines hemp as a Cannabis plant containing 0.3% or less THC (2). This bill allows states to regulate the cultivation of commercial hemp, after submitting documentation to the USDA. Growing Cannabis containing higher levels of THC, however, is a whole other story.
Currently, only a handful of states allow the cultivation of Cannabis with levels of THC greater than 0.3%. The Department of Health states that in order to grow Cannabis in Pennsylvania, you must submit an application for a permit with a non-refundable initial fee of $10,000. While our national government has a long way to go before legalizing Cannabis cultivation on a federal level, legalizing the use of medical Marijuana is arguably far more tangible.
As of November 2018, the recreational use of Marijuana is currently legal in 10 states, while the medical use of Marijuana is permitted in 33 states, including Pennsylvania. In our home state, you must first register with the Department of Health and receive certification from a physician that you suffer from one of the 21 medical conditions that qualify for the treatment of medical Marijuana. If you are under 18, as I was when I received my patient card for medical Marijuana, you must apply with a “caregiver” – a parent or legal guardian – to oversee your treatment.
Many, including myself, retain that the medical and recreational use of Marijuana is a pursuit of happiness endowed by our very Creator. Although the pursuit of happiness is very loosely defined by our Declaration of Independence, the document retains that it is the Right of the People to alter or abolish forms of government that pose threat to our inalienable rights. This is further protected by the Freedom of Assembly clause as well as our right to petition, outlined in the First Amendment.
All over the United States, we see petitions and peaceful protests for the legalization of Marijuana use. Interest groups, such as the National Organization for the Reform of Marijuana Laws (NORML) organize committees and events to advocate for this cause. Since 1970, NORML has served as a voice for Americans who oppose the Cannabis prohibition. NORML lobbies to legislators on state and federal levels. The organization also prides itself leading efforts that decriminalized Marijuana in 11 states, as well as efforts that reduced it’s criminal penalty in other parts of the United States.
The state of Colorado’s flourishing economy is another argument in favor of legalizing the substance. Since the Colorado Amendment 64, which outlined a statewide Cannabis policy, Colorado has collected hundreds of millions in tax revenue. Before this tax year has even drawn to a close, revenue from January to October 2018 has amounted to over $223 million in revenue from the sales tax and fees associated with Marijuana alone. Not accounting for populus or other factors, if every state were to reap $223 million in Marijuana tax revenue, our nation would collect $11,150 million annually from the taxation of Marijuana alone.
As far as I’m concerned, the use of Cannabis is a civil right and economic miracle. Although our founding fathers cultivated hemp, which remains federally legal in contemporary America, the legalization of recreational and medical Marijuana use has been an uphill battle. Currently, the recreational use of Cannabis is legal in 10 states, while 33 states permit the medical use of Cannabis. Before this tax year has even concluded, Colorado has already received $223 million in revenue from the taxation and fees associated with Marijuana. Many, including myself, proudly affirm that both the recreational and medical use of Marijuana is an inalienable civil right that would also benefit our nation’s economy.